視訊串流軟體市場規模、佔有率、收益分析，按類型、按解決方案、按平台、按服務行業、按收益模式、按部署、按地區 - 行業預測，2025 年至 2032 年

2023 年視訊串流軟體市場規模價值為 123 億美元，預計將從 2024 年的 146.6 億美元成長到 2032 年的 597.6 億美元，預測期內（2025-2032 年）的複合年成長率為 19.2%。

視訊串流軟體領域正在經歷變革趨勢，凸顯了不斷發展的數位格局。訂閱串流媒體服務的激增反映了消費者對點播娛樂的需求日益成長，促使主要媒體公司大力投資競爭串流平台。從傳統電視到數位電視的轉變推動了視訊串流技術的創新，重點是社交網路整合、低延遲串流和互動式功能。產業擴張在北美和歐洲尤為明顯，雲端基礎的影片傳輸解決方案越來越受歡迎。科技巨頭進入串流媒體領域將導致對高品質原創內容的投資增加，以增強消費者在現有平台上的娛樂體驗並吸引和留住用戶。未來的進步有望滿足人們​​對視訊品質、安全性和性能日益成長的期望。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

視訊串流軟體市場規模（按類型）

• 市場概況
• 即時視訊串流
• 非線性視訊串流

視訊串流軟體市場規模（按解決方案）

• 市場概況
• 網際網路通訊協定電視
• Over-The-Top(OTT)
• 付費電視

視訊串流軟體市場規模（按平台）

• 市場概況
• 遊戲機
• 筆記型電腦和桌上型電腦
• 智慧型手機和平板電腦
• 智慧電視

按服務業分類的視訊串流軟體市場規模

• 市場概況
• 諮詢
• 託管服務
• 培訓和支持

視訊串流軟體市場規模（按收益模式）

• 市場概況
• 廣告
• 租賃
• 訂閱

視訊串流軟體市場規模（按部署）

• 市場概況
• 雲
• 本地

視訊串流軟體市場規模（按用戶）

• 市場概況
• 企業
  • 企業溝通
  • 知識共享與協作
  • 行銷和客戶參與
  • 培訓與發展
• 消費者
  • 即時娛樂
  • 網頁瀏覽和廣告
  • 遊戲
  • 社群網路
  • 電子學習

視訊串流軟體市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kaltura（USA）
• JW Player（USA）
• Vimeo（USA）
• IBM Cloud Video（USA）
• Wowza（USA）
• Dacast（USA）
• StreamShark（Australia）
• Panopto（USA）
• Muvi（USA）
• Red5 Pro（USA）
• Microsoft（Azure Media Services）（USA）
• Amazon（AWS Elemental）（USA）
• Google（Google Cloud Streaming）（USA）
• OBS Project（Open Source）
• Streamlabs（USA）
• Vidyard（Canada）
• Wistia（USA）
• Haivision（Canada）

結論和建議

Video Streaming Software Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.66 billion in 2024 to USD 59.76 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The video streaming software sector is experiencing transformative trends that highlight the evolving digital landscape. The surge in subscription streaming services reflects growing consumer demand for on-demand entertainment, prompting major media companies to invest heavily in competitive streaming platforms. This shift from traditional TV to digital has driven innovations in video streaming technologies, focusing on social network integration, low-latency streaming, and interactive features. The industry's expansion is particularly evident in North America and Europe, where cloud-based solutions for video distribution are gaining traction. As tech giants enter the streaming arena, they enhance the consumer entertainment experience through their existing ecosystems, leading to increased investment in high-quality original content aimed at attracting and retaining subscribers. Future advancements are anticipated to meet rising expectations for video quality, security, and performance.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing demographic of on-demand content consumers. As viewers increasingly shift away from traditional television to access their favorite shows, movies, and live events at their convenience, the demand for enhanced streaming solutions significantly rises. This shift in consumer behavior compels streaming service providers to continuously innovate and improve their software offerings to meet the evolving preferences of their audience. Consequently, the market is witnessing substantial growth as consumers seek seamless and high-quality streaming experiences that cater to their on-the-go lifestyles and personalized entertainment choices.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats continue to rise and regulations such as GDPR are implemented, streaming platforms face increasing pressure to safeguard user data. This heightened scrutiny may lead to hesitance among potential users to fully embrace streaming services, thereby creating a potential barrier to market growth. As companies strive to comply with stringent data protection policies, they may encounter difficulties in meeting consumer expectations, ultimately impacting the broader adoption of video streaming technologies within the industry.

Market Trends of the Video Streaming Software Market

The video streaming software market is experiencing a significant trend towards hybrid monetization models, where platforms integrate subscription-based services with ad-supported and pay-per-view options. This strategic diversification not only enhances accessibility to premium content for a broader audience but also maximizes revenue potential across different viewer segments. As consumer preferences shift towards more flexible payment options, streaming providers are leveraging these models to capture diverse audience demographics, increase user engagement, and optimize profitability. This trend is indicative of an evolving landscape where adaptability and innovation are key for streaming services aiming to thrive in a competitive environment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video Streaming Software Market Size by Type & CAGR (2025-2032)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Software Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Software Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Software Market Size by Service Industry & CAGR (2025-2032)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Software Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Software Market Size by User & CAGR (2025-2032)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Software Market Size & CAGR (2025-2032)

• North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • US
  • Canada
• Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamShark (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red5 Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (Azure Media Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (AWS Elemental) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Google Cloud Streaming) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Project (Open Source)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyard (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wistia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haivision (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations