商務用護髮市場規模、佔有率和成長分析（按產品類型、分銷管道、服務、最終用戶和地區）- 產業預測 2025-2032

商務用護髮市場預計在 2023 年達到 330.1 億美元，並從 2024 年的 346.8 億美元成長到 2032 年的 516.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

由於幾個關鍵因素，個人護理用具市場正在經歷強勁成長。就業女性數量不斷增加，特別是在開發中地區，是造成這一趨勢的一個主要因素。此外，男性對美容產品的需求也顯著增加，反映出人們美容標準的變化和意識的增強。技術進步，尤其是護髮工具的技術進步也提高了產品性能和用戶滿意度，進一步激發了人們的興趣。隨著可支配收入的增加，消費者預計將在自我護理方面投入更多，這有望推動市場擴張。作為回應，個人護理品牌正在採取創新產品推出、併購和地理擴張等策略性舉措，所有這些舉措都是為了加強其市場地位並確保在競爭環境中實現持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

商務用護髮市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 髮色
• 洗髮精和護髮素
• 造型產品
• 拉直和燙髮產品

商務用護髮市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場/超級市場
• 電子商務
• 沙龍
• 藥局
• 專賣店
• 其他

商務用護髮市場規模（依服務及複合年成長率） (2025-2032)

• 市場概況
• 髮型設計
• 髮色
• 紋理
• 其他

商務用護髮市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 個人消費者
• 沙龍和水療中心
• 其他

商務用護髮市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal Group（France）
• Procter & Gamble（USA）
• Henkel AG & Co. KGaA（Germany）
• Unilever（UK/Netherlands）
• Estee Lauder Companies Inc.（USA）
• Kao Corporation（Japan）
• Revlon Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amway Corporation（United States）
• Johnson & Johnson（United States）
• Natura & Co.（Brazil）
• Professional Hair Labs（United States）
• PLZ Corp（United States）
• Fable & Mane（United Kingdom）

結論和建議

Professional Hair Care Market size was valued at USD 33.01 billion in 2023 and is poised to grow from USD 34.68 billion in 2024 to USD 51.63 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The personal care electrical appliances market is witnessing robust growth driven by several key factors. The rising number of working women, particularly in developing regions, significantly contributes to this trend. Additionally, there is a marked increase in demand for grooming products among men, reflecting shifting beauty standards and rising awareness. Technological advancements, especially in hair care tools, also enhance product performance and user satisfaction, further fueling interest. With disposable incomes on the rise, consumers are expected to invest more in self-care, propelling market expansion. In response, personal care brands are pursuing strategic initiatives such as innovative product launches, mergers and acquisitions, and geographic expansion, all aimed at strengthening their market position and ensuring sustainable growth in this competitive arena.

Top-down and bottom-up approaches were used to estimate and validate the size of the Professional Hair Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Professional Hair Care Market Segments Analysis

Global Professional Hair Care Market is segmented by Product Type, Distribution Channel, Services, End User and region. Based on Product Type, the market is segmented into Hair Colors, Shampoo & Conditioners, Styling Agent, Straightening & Perming Product. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, E-commerce, Salons, Pharmacy, Specialty Stores, Others. Based on Services, the market is segmented into Hair Styling, Hair Coloring, Texturizing and Others. Based on End User, the market is segmented into Individual Consumers, Salons and Spa Centers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Professional Hair Care Market

The growing awareness and emphasis on personal grooming and appearance are significantly fueling the demand for professional hair care products and services. As individuals become more conscious of their looks and the impact of quality hair care on their overall image, they are increasingly investing in specialized products and salon services. This trend reflects a broader cultural shift towards prioritizing self-care and aesthetic presentation, leading to a heightened interest in professional hair treatments. Consequently, the professional hair care market is experiencing robust growth, as consumers seek effective solutions to enhance their hair's health and style.

Restraints in the Professional Hair Care Market

The Professional Hair Care market faces challenges due to stringent regulations surrounding ingredient safety and testing. These regulations can hinder the development and launch of new products, resulting in significant delays and elevated costs for companies in the industry. Navigating the complex landscape of compliance can be burdensome, forcing brands to invest additional time and resources to meet safety standards. Consequently, these factors may limit innovation and reduce the speed at which new products enter the market, ultimately affecting overall market growth and competitive dynamics. Addressing these restraints is essential for the advancement of the Professional Hair Care sector.

Market Trends of the Professional Hair Care Market

The professional hair care market is experiencing a significant trend towards sustainable and organic formulations, reflecting a broader consumer demand for environmentally responsible products. As awareness of sustainability and health impacts rises, consumers are prioritizing hair care solutions that feature natural, ethically sourced ingredients and eco-friendly packaging. This shift not only appeals to eco-conscious consumers but also aligns brands with global sustainability goals. Consequently, market players are innovating to create products that meet these rising standards, leading to an increase in the development of green certifications, cruelty-free testing, and biodegradable packaging solutions, thereby reshaping the competitive landscape of the hair care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Professional Hair Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hair Colors
• Shampoo & Conditioners
• Styling Agent
• Straightening & Perming Product

Global Professional Hair Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• E-commerce
• Salons
• Pharmacy
• Specialty Stores
• Others

Global Professional Hair Care Market Size by Services & CAGR (2025-2032)

• Market Overview
• Hair Styling
• Hair Coloring
• Texturizing
• Others

Global Professional Hair Care Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Salons and Spa Centers
• Others

Global Professional Hair Care Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Services, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Services, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Services, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Services, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Services, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Professional Hair Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PLZ Corp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fable & Mane (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations