認證和品牌保護市場規模、佔有率和成長分析（按組件、認證模式、技術、應用和地區）- 2025-2032 年行業預測

2023 年全球認證和品牌保護市場規模價值 27 億美元，預計將從 2024 年的 29.5 億美元成長到 2032 年的 59.1 億美元，預測期內（2025-2032 年）的複合年成長率為 9.1%。

由於新興威脅、防盜措施的技術進步、監管變化以及品牌保護需求日益增加等各種因素，全球認證和品牌保護市場正在經歷顯著成長。增強型人工智慧系統正在徹底改變供應鏈參與者（包括消費者）驗證產品和識別與假冒相關的可疑活動的方式。先進的影像識別軟體現在可以快速即時分析產品影像以偵測假冒產品，使公司能夠迅速對智慧財產權侵權行為採取法律行動。由於注重維護品牌的完整性和安全性，在嚴格的反假法律和不斷發展的製造業利用全像圖和防篡改封條等創新策略的推動下，該市場預計會成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

認證和品牌保護市場規模（按組件分類）

• 市場概況
• 安全標籤和油墨
• 全像圖
• 條碼
• RFID/NFC
• 認證晶片
• QR 圖碼

認證和品牌保護市場規模（按認證模式分類）

• 市場概況
• 智慧型手機
• 區塊鏈

身份驗證和品牌保護市場規模（按技術分類）

• 市場概況
• 公開
• 隱蔽
• 數位的
• 法醫學

身份驗證和品牌保護市場規模（按應用）

• 市場概況
• 電子產品
• 藥品
• 車
• 飲食
• 衣服
• 奢侈品
• 化妝品
• 其他

認證和品牌保護市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Giesecke+Devrient（Germany）
• De La Rue（United Kingdom）
• SICPA（Switzerland）
• Authentix（USA）
• OpSec Security（USA）
• Avery Dennison（USA）
• Zebra Technologies（USA）
• 3M（USA）
• CCL Industries（Canada）
• UPM Raflatac（Finland）
• SML Group（Hong Kong）
• Tesa Scribos（Germany）
• Centro Grafico DG（Italy）
• AlpVision（Switzerland）

結論和建議

Global Authentication and Brand Protection Market size was valued at USD 2.7 billion in 2023 and is poised to grow from USD 2.95 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global authentication and brand protection market is experiencing significant growth, driven by various factors including emerging threats, technological advancements in anti-theft measures, regulatory changes, and the increasing necessity for brand protection. Enhanced AI-enabled systems are revolutionizing the way supply chain participants, including consumers, authenticate products and identify suspicious activities related to counterfeiting. Advanced image recognition software now rapidly analyzes product images in real-time to detect counterfeit variations, enabling businesses to take swift legal actions against intellectual property right infringements. With a strong focus on maintaining brand integrity and security, the market is poised for expansion, fueled by stringent anti-counterfeiting laws and an evolving manufacturing sector leveraging innovative strategies such as holograms and tamper seals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Authentication And Brand Protection market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Authentication And Brand Protection Market Segments Analysis

Global Authentication and Brand Protection Market is segmented by Component, Authentication Mode, Technology, Application and region. Based on Component, the market is segmented into Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips and QR Codes. Based on Authentication Mode, the market is segmented into Smartphone and Blockchain. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Application, the market is segmented into Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Authentication And Brand Protection Market

The global authentication and brand protection market is primarily driven by the increasing frequency of cyberattacks and data breaches. As threats to sensitive business information continue to escalate, organizations are increasingly seeking advanced authentication solutions. Options such as Multi-Factor Authentication (MFA) and biometric identification methods are being implemented to safeguard user data and transactions effectively. These technologies not only enhance security but also help businesses adhere to regulatory compliance requirements. Consequently, the demand for robust authentication measures is expected to rise, significantly influencing the growth of the market in response to evolving security challenges.

Restraints in the Global Authentication And Brand Protection Market

A notable constraint in the Global Authentication and Brand Protection market is the reluctance of users to embrace intricate authentication methods, such as biometrics or multi-factor authentication. The complexity and perceived intrusiveness of these systems can dissuade both customers and employees from utilizing them, leading to lower levels of acceptance. This resistance may stem from concerns about the cumbersome nature of such techniques, which could hinder widespread adoption. Consequently, this reluctance could impede the market's progress toward integrating and leveraging advanced authentication solutions that enhance security and trust across various platforms.

Market Trends of the Global Authentication And Brand Protection Market

The Global Authentication and Brand Protection market is experiencing a significant trend toward the rising adoption of biometric authentication technologies. As organizations prioritize security and brand integrity, biometrics-such as fingerprint, facial, and iris recognition-are increasingly integrated into access control and fraud prevention strategies. This shift is driven by advancements in biometric technology, which enhance security while streamlining user experiences in digital environments. Companies recognize that adopting these sophisticated methods not only fortifies brand protection but also instills consumer trust, positioning biometric solutions as a pivotal element in safeguarding identity and intellectual property in a rapidly evolving digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Authentication and Brand Protection Market Size by Component & CAGR (2025-2032)

• Market Overview
• Security labels and inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR Codes

Global Authentication and Brand Protection Market Size by Authentication Mode & CAGR (2025-2032)

• Market Overview
• Smartphone
• Blockchain

Global Authentication and Brand Protection Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market Size by Application & CAGR (2025-2032)

• Market Overview
• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market Size & CAGR (2025-2032)

• North America (Component, Authentication Mode, Technology, Application)
  • US
  • Canada
• Europe (Component, Authentication Mode, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Authentication Mode, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Authentication Mode, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Authentication Mode, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Giesecke+Devrient (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De La Rue (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpSec Security (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM Raflatac (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SML Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa Scribos (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centro Grafico DG (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations