豪華 SUV 市場規模、佔有率、成長分析（按類型、燃料、車輛價格、銷售管道和地區）- 2025-2032 年產業預測

豪華 SUV 市場規模預計將在 2023 年達到 79 億美元，並從 2024 年的 87.5 億美元成長到 2032 年的 198.8 億美元，預測期內（2025-2032 年）的複合年成長率為 10.8%。

截至 2023 年 10 月，由於可支配收入的提高和全球富裕人口的增加，豪華 SUV 市場預計將大幅成長。創新高階 SUV 車型的推出，加上人們對越野探險的興趣日益濃厚，預計將進一步刺激需求。此外，向電動 SUV 的轉變和對永續性的日益關注為供應商創造了新的成長機會。此外，汽車製造業的擴張和汽車銷售的成長可能會對豪華 SUV 市場產生積極影響。然而，高昂的擁有成本、經濟不確定性、跨界車日益激烈的競爭以及電動 SUV 基礎設施的缺乏等挑戰可能會阻礙高階 SUV 製造商在 2032 年以後的成長前景。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究

豪華 SUV 市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 袖珍的
• 中型
• 全尺寸

豪華 SUV 市場規模：以燃料和複合年成長率（2025-2032 年）

• 市場概況
• 汽油
• 柴油引擎
• 混合動力/電動

豪華 SUV 市場規模：車輛價格和複合年成長率（2025-2032 年）

• 市場概況
• 3萬至6萬美元
• 60,000 - 90,000 美元
• 90,000 - 120,000 美元
• 超過12萬美元

豪華 SUV 市場規模（銷售管道和複合年成長率） (2025-2032)

• 市場概況
• 專利權經銷商
• 獨立經銷商

豪華 SUV 市場規模：按地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Mercedes-Benz（Germany）
• BMW（Germany）
• Audi（Germany）
• Porsche（Germany）
• Lexus（Japan）
• Land Rover（United Kingdom）
• Jaguar（United Kingdom）
• Volvo（Sweden）
• Lincoln（United States）
• Infiniti（Japan）
• Acura（Japan）
• Genesis（South Korea）
• Maserati（Italy）
• Bentley（United Kingdom）
• Rolls-Royce（United Kingdom）
• Lamborghini（Italy）
• Ferrari（Italy）
• Aston Martin（United Kingdom）
• Alfa Romeo（Italy）

結論和建議

Luxury SUV Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.75 billion in 2024 to USD 19.88 billion by 2032, growing at a CAGR of 10.8% during the forecast period (2025-2032).

As of October 2023, the luxury SUV market is poised for significant growth driven by rising global disposable incomes and an increasing number of high net-worth individuals. The introduction of innovative luxury SUV models, coupled with a growing interest in off-road adventures, is expected to further boost demand. Additionally, the shift towards electric SUVs and a heightened focus on sustainability present new growth opportunities for vendors. Moreover, the expansion of automotive manufacturing and increased vehicle sales will positively influence the luxury SUV market. However, challenges such as high ownership costs, economic uncertainties, intense competition from crossover vehicles, and inadequate infrastructure for electric SUVs could hinder growth prospects for luxury SUV manufacturers through 2032 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Luxury Suv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Luxury Suv Market Segments Analysis

Global Luxury SUV Market is segmented by Type, Fuel, Car Price, Sales Channel and region. Based on Type, the market is segmented into Compact, Mid-size and Full-size. Based on Fuel, the market is segmented into Gasoline, Diesel and Hybrid/electric. Based on Car Price, the market is segmented into USD 30K-60K, USD 60K-90K, USD 90K-120K and Over USD 120K. Based on Sales Channel, the market is segmented into Franchised dealer and Independent dealer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Luxury Suv Market

The global luxury SUV market is being significantly driven by the rapid increase in disposable income among consumers worldwide, enhancing their purchasing power and altering their preferences. As people enjoy greater financial freedom, affluent buyers are increasingly attracted to luxury vehicles that offer advanced features, superior performance, and a prestigious status. This growing affinity for luxury SUVs reflects a broader shift in consumer behavior, where individuals seek more than just transportation; they desire vehicles that embody sophistication and exclusivity. Consequently, the landscape of the luxury SUV market is expected to flourish in response to these evolving demands and preferences.

Restraints in the Luxury Suv Market

The luxury SUV market faces significant restraints primarily due to the high costs associated with these vehicles. Luxury SUVs, by their very nature, incorporate premium features that elevate their prices beyond those of conventional SUVs and other vehicles. In addition to the initial purchase price, the ongoing maintenance and operational expenses are considerably elevated, further discouraging potential buyers, particularly in price-sensitive markets. As a result, the financial burden associated with luxury SUVs can hinder their widespread adoption among consumers who may prioritize affordability and practicality over luxury and status. This high cost factor acts as a barrier to entry for many prospective customers.

Market Trends of the Luxury Suv Market

As of October 2023, the luxury SUV market is witnessing a significant shift towards electrification, driven by stringent emission regulations and evolving consumer preferences for sustainable vehicles. Luxury manufacturers are increasingly investing in electric and hybrid powertrains, responding to the high demand for eco-friendly options without compromising on performance or luxury. This trend not only aligns with global sustainability goals but also enhances brand appeal among eco-conscious consumers. As technological advancements continue to improve battery efficiency and charging infrastructure, the integration of electric and hybrid systems is set to redefine the luxury SUV segment, positioning it as a leader in the transition towards greener mobility solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Luxury SUV Market Size by Type & CAGR (2025-2032)

• Market Overview
• Compact
• Mid-size
• Full-size

Global Luxury SUV Market Size by Fuel & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Hybrid/electric

Global Luxury SUV Market Size by Car Price & CAGR (2025-2032)

• Market Overview
• USD 30K-60K
• USD 60K-90K
• USD 90K-120K
• Over USD 120K

Global Luxury SUV Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Franchised dealer
• Independent dealer

Global Luxury SUV Market Size & CAGR (2025-2032)

• North America (Type, Fuel, Car Price, Sales Channel)
  • US
  • Canada
• Europe (Type, Fuel, Car Price, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fuel, Car Price, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fuel, Car Price, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fuel, Car Price, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mercedes-Benz (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porsche (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lexus (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land Rover (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaguar (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volvo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lincoln (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infiniti (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acura (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesis (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maserati (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bentley (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rolls-Royce (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamborghini (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrari (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aston Martin (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfa Romeo (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations