聯網摩托車市場規模、佔有率和成長分析（按類型、連接解決方案、服務、推進、通訊類型、網路類型、最終用戶和地區）- 產業預測 2025-2032

預計 2023 年連網摩托車市場規模將達到 1.8178 億美元，從 2024 年的 2.6413 億美元成長到 2032 年的 52.4731 億美元，預測期內（2025-2032 年）的複合年成長率為 45.3%。

由於道路安全措施不斷加強、車聯網 (V2X) 技術的快速應用以及智慧和電動機車銷量激增，全球連網摩托車市場正在經歷強勁成長。摩托車事故率的上升推動了高級騎士輔助系統 (ARAS) 的整合，並在加速連網摩托車的普及的同時，促進了更安全的騎乘。此外，物聯網和高速通訊網路的擴展正在增強 V2X 功能，改善LiDAR導航和情境察覺。永續性議題正在推動對電動機車的需求，而最近推出的配備遠端資訊處理功能的智慧車型預計將增強市場動態。儘管存在網路安全風險和前期成本高昂等挑戰，但政府推動的連網行動解決方案以及歐洲和北美等地區的監管標準也提供了巨大的成長機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

聯網摩托車市場規模（按類型）

• 市場概況
• 運動的
• 旅遊
• 敞篷跑車
• 遺產
• 冒險
• 其他類型

聯網摩托車市場規模（按連網解決方案分類）

• 市場概況
• 融合的
• 嵌入式
• 綁定類型

聯網摩托車市場規模（按服務分類）

• 市場概況
• 駕駛援助
• 安全
• 娛樂
• 福利
• 車輛管理
• 行動管理

連網摩托車市場規模（以推進力計算）

• 市場概況
• 內燃機（ICE）
• 電

聯網摩托車市場規模（依通訊類型分類）

• 市場概況
• 車對車通訊(V2V)
• 車輛到基礎設施 (V2I)

聯網摩托車市場規模（按網路類型分類）

• 市場概況
• 蜂窩車通訊(C-V2X)
• 專用短程通訊(DSRC)

聯網摩托車市場規模（按最終用戶分類）

• 市場概況
• 個人的
• 商業的

連網摩托車市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Continental AG（Germany）
• Robert Bosch GmbH（Germany）
• Panasonic Corporation（Japan）
• BMW Motorrad（Germany）
• Harley-Davidson, Inc.（USA）
• Yamaha Motor Co., Ltd.（Japan）
• Honda Motor Co., Ltd.（Japan）
• KTM AG（Austria）
• Ducati Motor Holding SpA（Italy）
• Triumph Motorcycles Ltd.（UK）
• Starcom Systems（USA）
• TE Connectivity（Switzerland）
• Vodafone Group Plc（UK）
• AT&T Inc.（USA）
• Verizon Communications Inc.（USA）
• Harman International Industries, Inc.（USA）
• Ride Vision Ltd.（Israel）
• SmartHalo Technologies Inc.（Canada）

結論和建議

Connected Motorcycle Market size was valued at USD 181.78 million in 2023 and is poised to grow from USD 264.13 million in 2024 to USD 5247.31 million by 2032, growing at a CAGR of 45.3% during the forecast period (2025-2032).

The global connected motorcycle market is witnessing robust growth driven by heightened ride safety initiatives, the rapid adoption of Vehicle-to-Everything (V2X) technologies, and the surge in smart and electric motorcycle sales. Increasing motorcycle accident rates have catalyzed the integration of advanced rider-assistance systems (ARAS), which contribute to safer rides while stimulating connected motorcycle adoption. Furthermore, the expansion of IoT and high-speed communication networks enhances V2X capabilities, improving rider navigational and situational awareness. Sustainability concerns are propelling electric motorcycle demand, and recent launches of smart models equipped with telematics are expected to bolster market dynamics. Government initiatives promoting connected mobility solutions, along with regulatory standards in regions like Europe and North America, also present significant growth opportunities, despite challenges such as cybersecurity risks and high initial costs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Connected Motorcycle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Connected Motorcycle Market Segments Analysis

Global Connected Motorcycle Market is segmented by Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User and region. Based on Type, the market is segmented into Sport, Tour, Roadster, Heritage, Adventure and Other Types. Based on Connectivity Solution, the market is segmented into Integrated, Embedded and Tethered. Based on Service, the market is segmented into Driver Assistance, Safety, Entertainment, Well Being, Vehicle Management and Mobility Management. Based on Propulsion, the market is segmented into Internal Combustion Engine (ICE) and Electric. Based on Communication Type, the market is segmented into Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I). Based on Network Type, the market is segmented into Cellular Vehicle-to-Everything (C-V2X) and Dedicated Short-Range Communications (DSRC). Based on End User, the market is segmented into Private and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Connected Motorcycle Market

The connected motorcycle market is being significantly propelled by advancements in connectivity technologies, particularly the rapid deployment of 5G networks worldwide, driven by telecommunications companies. These networks provide ultra-low latency and high-speed communication, which greatly enhance the functionalities and performance of connected motorcycles. As a result, this technological evolution is positively influencing the market outlook for connected motorcycles on a global scale, fostering an environment where improved connectivity features can be seamlessly integrated into motorcycle designs and usage, ultimately leading to a greater adoption and demand for these innovative vehicles.

Restraints in the Connected Motorcycle Market

The Connected Motorcycle market faces several significant restraints primarily due to its dependence on cloud-based services and wireless communication systems, which inherently exposes these vehicles to cyber threats. Concerns about data privacy, potential hacking incidents, and unauthorized access to motorcycle control systems can deter consumers from embracing this technology. As awareness of these vulnerabilities increases, potential buyers may become increasingly skeptical, which could hinder the overall adoption of connected motorcycles. This rising apprehension surrounding cyberattacks poses a considerable challenge for manufacturers and stakeholders aiming to expand the connected motorcycle market, as consumer confidence is crucial for widespread acceptance.

Market Trends of the Connected Motorcycle Market

The Connected Motorcycle market is increasingly witnessing a significant trend towards the integration of Advanced Rider-Assistance Systems (ARAS), as manufacturers strive to enhance rider safety and improve overall driving experiences. Features such as lane departure warnings, adaptive cruise control, and collision avoidance systems are becoming standard offerings, appealing to a safety-conscious consumer base. This growing focus on ARAS not only positions connected motorcycles as superior alternatives in the market but also enables companies to differentiate their products and expand their business scope. As the demand for smart, safe riding solutions escalates, ARAS is poised to shape the future of the connected motorcycle industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Connected Motorcycle Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sport
• Tour
• Roadster
• Heritage
• Adventure
• Other Types

Global Connected Motorcycle Market Size by Connectivity Solution & CAGR (2025-2032)

• Market Overview
• Integrated
• Embedded
• Tethered

Global Connected Motorcycle Market Size by Service & CAGR (2025-2032)

• Market Overview
• Driver Assistance
• Safety
• Entertainment
• Well Being
• Vehicle Management
• Mobility Management

Global Connected Motorcycle Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Internal Combustion Engine (ICE)
• Electric

Global Connected Motorcycle Market Size by Communication Type & CAGR (2025-2032)

• Market Overview
• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)

Global Connected Motorcycle Market Size by Network Type & CAGR (2025-2032)

• Market Overview
• Cellular Vehicle-to-Everything (C-V2X)
• Dedicated Short-Range Communications (DSRC)

Global Connected Motorcycle Market Size by End User & CAGR (2025-2032)

• Market Overview
• Private
• Commercial

Global Connected Motorcycle Market Size & CAGR (2025-2032)

• North America (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • US
  • Canada
• Europe (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starcom Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TE Connectivity (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ride Vision Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartHalo Technologies Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations