健身應用市場規模、佔有率和成長分析（按類型、平台、設備、性別、服務和地區）—2025-2032 年產業預測

2023 年全球健身應用市場規模價值為 21 億美元，預計將從 2024 年的 24.9 億美元成長到 2032 年的 96 億美元，預測期間（2025-2032 年）的複合年成長率為 18.4%。

最近的技術進步改變了健身格局，使得應用內訓練服務與傳統健身房的競爭更加激烈。世界經濟論壇的一項研究顯示，隨著人們身心健康意識的增強，線上健身服務的普及推動了全球應用程式下載量大幅增加 46%。健康和健身應用程式使用機器學習和人工智慧來提供個人化的健身計劃、飲食和虛擬教練體驗。智慧型手機在全球的快速普及進一步推動了這一成長，不重複訪客等創新公司正在透過推出尖端平台來滿足這一需求，而併購則繼續重塑市場，在健身技術領域創造出動態的供需格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

健身應用市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 運動與減重
• 飲食與營養
• 活動追蹤

健身應用市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概況
• Android
• iOS
• 其他平台

健身應用市場規模（按設備及複合年成長率） (2025-2032)

• 市場概況
• 智慧型手機
• 藥片
• 穿戴式裝置

健身應用市場規模（按性別和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

健身應用市場規模（依服務及複合年成長率） (2025-2032)

• 市場概況
• 基於訂閱
• 非訂閱制

健身應用市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Fitbit, Inc.（USA）
• Under Armour, Inc.（USA）
• Google, Inc.（USA）
• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• Polar Electro（Finland）
• Azumio, Inc.（USA）
• Noom, Inc.（USA）
• WillowTree, LLC（USA）
• Garmin Ltd.（USA）
• Peloton Interactive, Inc.（USA）
• ASICS America Corporation（Japan）
• Leap Fitness Group（China）
• Seven Networks Inc.（Australia）
• Headspace（USA）
• Strava, Inc.（USA）

結論和建議

Global Fitness App Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.49 billion in 2024 to USD 9.6 billion by 2032, growing at a CAGR of 18.4% during the forecast period (2025-2032).

Recent technological advancements have transformed the fitness landscape, intensifying competition between in-app training services and traditional gyms. According to a World Economic Forum study, the surge in online fitness services has spurred a remarkable 46% growth in global app downloads, driven by heightened awareness of physical and mental well-being. Health and fitness applications leverage machine learning and AI to deliver personalized fitness plans, diet regimens, and virtual coaching experiences. The rapid global adoption of smartphones, projected to reach 5.9 billion unique users by 2025, further fuels this growth. Innovative companies like HealthifyMe are responding to this demand by launching advanced platforms, while mergers and acquisitions continue to reshape the market, creating a dynamic supply-demand landscape in fitness technology.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness App Market Segments Analysis

Global Fitness App Market is segmented by Type, Platform, Device, Gender, Service and region. Based on Type, the market is segmented into Exercise and weight loss, Diet and nutrition and Activity tracking. Based on Platform, the market is segmented into Android, iOS and Other platforms. Based on Device, the market is segmented into Smartphones, Tablets and Wearable devices. Based on Gender, the market is segmented into Male and Female. Based on Service, the market is segmented into Subscription based and Non-subscription based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness App Market

The fitness app market is experiencing significant growth driven by an increasing awareness of health and wellness. A greater number of individuals are acknowledging the vital role that good nutrition, physical fitness, and mental health play in their lives, leading them to seek out accessible digital solutions. Key factors contributing to this trend include an aging population, a rise in lifestyle-related health issues, and a cultural shift towards prioritizing healthy living. Fitness apps provide a convenient platform for users to monitor their workouts, track their progress, and access valuable insights. Consequently, as downloads and user engagement surge, the fitness app industry is poised for continuous innovation and development.

Restraints in the Fitness App Market

The fitness app market faces significant constraints due to its saturation with numerous alternatives available to consumers. New entrants encounter substantial difficulties in differentiating themselves within this crowded landscape. This abundance of similar functionalities can complicate users' decision-making processes when selecting the ideal app for their needs. Consequently, establishing a loyal user base and achieving market disruption presents notable challenges. To navigate this fierce competition, developers must offer distinctive features, compelling value propositions, and implement impactful marketing strategies. Continuous innovation is crucial in order for developers to effectively attract new users and carve out a unique position within this dynamic market.

Market Trends of the Fitness App Market

The fitness app market is experiencing a significant trend towards AI integration and personalization, reshaping user experiences and engagement. By leveraging artificial intelligence, these applications can analyze user data, preferences, and performance metrics to create tailored exercise and diet plans that cater to individual fitness goals. This customization fosters a more engaging environment, as recommendations evolve based on user progression, making workouts increasingly challenging and effective. As users enjoy a more personalized approach, they are more likely to remain loyal to specific apps, contributing to increased market competition and driving innovation in adaptive training features that optimize fitness outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Fitness App Market Size by Type & CAGR (2025-2032)

• Market Overview
• Exercise and weight loss
• Diet and nutrition
• Activity tracking

Global Fitness App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Other platforms

Global Fitness App Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Wearable devices

Global Fitness App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Fitness App Market Size by Service & CAGR (2025-2032)

• Market Overview
• Subscription based
• Non-subscription based

Global Fitness App Market Size & CAGR (2025-2032)

• North America (Type, Platform, Device, Gender, Service)
  • US
  • Canada
• Europe (Type, Platform, Device, Gender, Service)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Device, Gender, Service)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Device, Gender, Service)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Device, Gender, Service)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azumio, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noom, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WillowTree, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS America Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leap Fitness Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Networks Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strava, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations