體育用品市場規模、佔有率及成長分析（按運動類型、分銷管道、最終用戶和地區）－2025-2032 年產業預測

預計2023年體育用品市場規模將達3,763億美元，從2024年的4022.6億美元成長到2032年的6,860.1億美元，預測期間（2025-2032年）的複合年成長率為6.9%。

體育用品市場正在經歷強勁成長，這得益於持續創新，以滿足不斷變化的消費者偏好和日益增強的健康生活方式意識。人們對健身和體育運動的日益關注推動了對相關設備的需求，而世界盃和奧運會等全球體育賽事的受歡迎程度進一步推動了這一需求。預計這一趨勢將會更加強勁，縮小市場差距並推動未來的設備需求。此外，消費者支出的增加，尤其是在兒童體育器材方面的支出，凸顯了人們對體育器材在身體發展中重要性的認知。印度和中國等國家提供了豐厚的機遇，因為個人收入的增加和生活水準的提高推動了機會，而亞太地區的低生產成本和蓬勃發展的製造業有望支持持續的市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

按運動類型分類的體育用品市場規模

• 市場概覽
• 球類運動
• 冒險運動
• 健身/重量訓練
• 網路球賽
• 運動訓練

按分銷管道分類的體育用品市場規模

• 市場概覽
• 實體店面零售
• 網路零售
• 百貨公司和折扣店

按最終用戶分類的體育用品市場規模

• 市場概覽
• 商業的
• 家用

體育用品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike（USA）
• Adidas（Germany）
• Under Armour（USA）
• Puma（Germany）
• Decathlon（France）
• Reebok（USA）
• Wilson Sporting Goods（USA）
• Callaway Golf（USA）
• Amer Sports（Finland）
• Yonex（Japan）
• ASICS（Japan）
• New Balance（USA）
• Columbia Sportswear（USA）
• Skechers（USA）
• Li Ning（China）
• Anta Sports（China）
• Speedo（UK）
• Brunswick Corporation（USA）
• Peloton Interactive（USA）
• Technogym（Italy）

結論和建議

Sports Equipment Market size was valued at USD 376.3 billion in 2023 and is poised to grow from USD 402.26 billion in 2024 to USD 686.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The sports equipment market is witnessing robust growth driven by continuous innovations that cater to evolving consumer preferences and heightened awareness of healthy lifestyles. Increased focus on fitness and sports is propelling demand for related equipment, further fueled by the popularity of global sporting events such as the World Cup and the Olympics. This trend is expected to strengthen, narrowing the market gap and driving future equipment needs. Moreover, rising consumer spending, particularly on children's sports gear, highlights the recognition of its importance for physical development. Countries like India and China present lucrative opportunities, with higher personal incomes and improved living standards enhancing demand, while low production costs and a flourishing manufacturing sector in the Asia Pacific region are poised to support ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment Market Segments Analysis

Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment Market

The surge in female participation in sports is a major catalyst for growth within the sports equipment market. Recent years have witnessed a remarkable rise in women engaging in various sports, driven by initiatives from sports federations and organizations promoting gender equality in athletics. This movement is transforming the sports landscape and generating increased demand for equipment designed specifically for women, ranging from apparel to specialized gear. As more women take up sports, the need for tailored equipment rises, highlighting a cultural shift that not only alters the dynamics of athletics but also paves the way for new opportunities within the market.

Restraints in the Sports Equipment Market

A notable challenge facing the sports equipment market is the growing competition from alternative leisure activities. As consumer interests shift, an increasing number of people are opting for less physically demanding pastimes such as virtual reality gaming, streaming platforms, and various entertainment forms. This transition toward more sedentary activities can significantly reduce the time and financial investment that individuals might have dedicated to sports and fitness pursuits. The proliferation of digital entertainment options facilitates this trend, potentially leading to a decrease in engagement in traditional sports. Consequently, this could result in stagnation or a downturn in the demand for sports equipment.

Market Trends of the Sports Equipment Market

The sports equipment market is experiencing significant growth driven by the increasing popularity of fitness and wellness among consumers. As individuals increasingly prioritize their health, participation in various fitness activities, such as gym workouts, yoga, and outdoor sports, is on the rise. The influence of fitness enthusiasts and social media platforms has been pivotal in inspiring a broader audience to adopt active lifestyles, subsequently boosting demand for diverse sports equipment. Consumers are now investing in everything from home gym essentials like weights and resistance bands to specialized gear for activities such as running, cycling, and yoga, as well as innovative solutions for organizing equipment. This trend underscores a robust market shift towards health-oriented consumer behavior, further solidifying the importance of quality sports equipment in daily routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Equipment Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Ball Sports
• Adventure Sports
• Fitness/Strength
• Ball over net games
• Athletic Training

Global Sports Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-based Retail
• Online Retail
• Department & discount stores

Global Sports Equipment Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Commercial
• Household

Global Sports Equipment Market Size & CAGR (2025-2032)

• North America (Sports Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Sports Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callaway Golf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations