液體洗手劑市場規模、佔有率及成長分析（按產品類型、包裝類型、應用、分銷管道和地區）－2025-2032 年產業預測

預計到 2023 年液體洗手劑市場規模將達到 476.8 億美元，從 2024 年的 625.6 億美元成長到 2032 年的 5,492.1 億美元，預測期內（2025-2032 年）的複合年成長率為 31.2%。

隨著全球人們對健康和衛生意識的不斷增強，液體洗手劑市場有望顯著成長。人們轉向使用液體肥皂是因為其方便且交叉污染的風險較低，但隨著疾病疫情的惡化，人們對頻繁洗手的需求也隨之增加，這種轉變也在加速。電子商務的擴張將提高可訪問性，而酒店和醫療保健行業將進一步刺激需求。抗菌液體肥皂等創新產品是為了回應消費者對細菌日益成長的擔憂，而滴露、席琳和多芬等品牌推出的新產品則突顯了提供獨特香味的趨勢。儘管存在環境問題和供應鏈中斷等潛在挑戰，市場相關人員仍專注於創新合作和創意行銷策略，以在競爭中脫穎而出。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析

液體洗手劑市場規模（依產品類型）

• 市場概覽
• 合成
• 有機的

液體洗手劑市場規模（依包裝類型）

• 市場概覽
• 瓶子
• 小袋
• 管子

液體洗手劑市場規模（按應用）

• 市場概覽
• 家用
• 商業的

液體洗手劑市場規模（依分銷管道）

• 市場概覽
• 超級市場
• 醫療用品商店
• 網路商店
• 便利商店

液體洗手劑市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amway Corp.（USA）
• Cleenol Group Ltd.（UK）
• Colgate-Palmolive Co.（USA）
• Godrej Consumer Products Ltd.（India）
• GOJO Industries Inc.（USA）
• Henkel AG & Co. KGaA（Germany）
• Himalaya Global Holdings Ltd.（India）
• ITC Ltd.（India）
• Kao Corp.（Japan）
• Lion Corp.（Japan）
• Longrich BioScience Co. Ltd.（China）
• Medline Industries LP（USA）
• Pental Ltd.（Australia）
• Premier English Manufacturing Ltd.（UK）
• Reckitt Benckiser Group Plc（UK）
• Shri Sahib Enterprises LLP（India）
• The Avon Co.（USA）
• Unilever PLC（UK）
• Vi-Jon LLC（USA）
• SC Johnson & Son Inc.（USA）

結論和建議

Liquid Hand Soap Market size was valued at USD 47.68 billion in 2023 and is poised to grow from USD 62.56 billion in 2024 to USD 549.21 billion by 2032, growing at a CAGR of 31.2% during the forecast period (2025-2032).

As global awareness of health and hygiene intensifies, the liquid hand soap market is poised for significant growth. The shift towards liquid soaps, driven by their convenience and lower cross-contamination risk, is accelerated by the rising need for frequent handwashing amidst escalating disease prevalence. E-commerce expansion enhances accessibility, while the hospitality and healthcare sectors further boost demand. Innovations, like antibacterial liquid soaps, respond to increasing consumer concerns over germs, while new product launches from brands like Dettol, Celine, and Dove highlight a trend towards unique fragrance offerings. Market players are focusing on novel collaborations and creative marketing strategies to differentiate in a competitive landscape, despite potential challenges such as environmental concerns and supply chain disruptions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Hand Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Hand Soap Market Segments Analysis

Global Liquid Hand Soap Market is segmented by Product Type, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Synthetic and Organic. Based on Packaging Type, the market is segmented into Bottle, Pouch and Tube. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmaceutical Stores, Online Stores and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Hand Soap Market

The growth of the liquid hand soap market is being significantly driven by the swift expansion of healthcare infrastructure and the enforcement of strict hygiene regulations aimed at minimizing infection risks. These developments are expected to enhance the global outlook for liquid hand soap. Additionally, the increasing demand for liquid hand soap in large quantities from various healthcare facilities, where adherence to hygiene standards is paramount, presents new opportunities for market participants. As a result, the combination of regulatory requirements and the growing need for effective hygiene solutions is poised to propel the liquid hand soap industry forward.

Restraints in the Liquid Hand Soap Market

The liquid hand soap market faces significant constraints primarily due to environmental concerns associated with plastic packaging. Most liquid hand soap products are packaged in plastic, contributing to considerable plastic waste and raising alarms about sustainability. As governments implement bans on plastic usage and enforce stricter regulations regarding the disposal of plastic packaging, the sales of liquid hand soap are likely to be impacted negatively in the coming years. This growing emphasis on eco-friendly practices may compel manufacturers to seek alternative packaging solutions, potentially leading to increased production costs and affecting market dynamics.

Market Trends of the Liquid Hand Soap Market

The liquid hand soap market is increasingly shifting towards the incorporation of natural and organic ingredients, reflecting a growing consumer preference for products free from chemicals and synthetic components. As eco-conscious consumers prioritize sustainability and health, companies that innovate by integrating natural elements such as aloe vera, coconut oil, and essential oils are well-positioned to capitalize on this trend. This strategic focus not only addresses consumer demands but also enhances brand loyalty and market shares in an environmentally aware marketplace. As this trend gains momentum, suppliers can expect to optimize sales and expand their consumer base through 2032 and beyond, driving future growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Liquid Hand Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Synthetic
• Organic

Global Liquid Hand Soap Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottle
• Pouch
• Tube

Global Liquid Hand Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Hand Soap Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmaceutical Stores
• Online Stores
• Convenience Stores

Global Liquid Hand Soap Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleenol Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longrich BioScience Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pental Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier English Manufacturing Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shri Sahib Enterprises LLP (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Avon Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations