精釀蘇打水市場規模、佔有率及成長分析（按口味類型、包裝類型、分銷管道和地區）－2025-2032 年產業預測

2023 年全球精釀汽水市場規模為 6.6 億美元，預計將從 2024 年的 6.9366 億美元成長到 2032 年的 10.3269 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

截至 2023 年 10 月，受可支配收入增加、都市化和消費者偏好變化的推動，全球市場正經歷強勁成長。為了保持競爭力並推動未來成長，每家公司都在積極進行收購和推出新產品。像 Jones Soda Co. 這樣的品牌透過提供用用戶創作的藝術和勵志主題裝飾的玻璃瓶裝手工蘇打水引領市場。這種向精釀飲料轉變很大程度上是由於消費者對更清潔、更健康的選擇的渴望，使其成為傳統軟性飲料的首選替代品。此外，隨著對添加甜菊糖和蜂蜜等天然成分的飲料的需求飆升，各大品牌正在推出更健康的替代品，並擴大其產品組合以獲得市場佔有率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

精釀汽水市場規模（依口味類型）

• 市場概覽
• 可樂
• 熱帶水果
• 莓果
• 其他

精釀汽水市場規模（依包裝類型）

• 市場概覽
• 玻璃
• 能
• 塑膠
• 其他

精釀汽水市場規模（依分銷通路分類）

• 市場概覽
• On-Trade
• Off-Trade

精釀汽水市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Jones Soda Co.（USA）
• Appalachian Brewing Co.（USA）
• Reed's Inc.（USA）
• Boylan Bottling Co.（USA）
• Maine Root Handcrafted Beverages（USA）
• Sprecher Brewing Co.（USA）
• Fentimans（UK）
• Bundaberg Brewed Drinks（Australia）
• Thomas Henry（Germany）
• Galvanina（Italy）
• Aqua Monaco（Germany）
• Cawston Press（UK）
• Luscombe Drinks（UK）
• Marquis Beverages（USA）
• Jiva Kombucha（Indonesia）
• Ugly Drinks（UK）
• Kombucha Wonder Drink（USA）
• Buho Soda（Mexico）
• Wewi Soda（Brazil）
• Soda Folk（USA）

結論和建議

Global Craft Soda Market size was valued at USD 660 million in 2023 and is poised to grow from USD 693.66 million in 2024 to USD 1032.69 million by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

As of October 2023, the global market is witnessing robust growth fueled by rising disposable incomes, urbanization, and evolving consumer preferences. Companies are actively engaging in acquisitions and launching new products to maintain competitive edges and drive future growth. Innovation in product development and appealing packaging are significantly enhancing market expansion, with brands like Jones Soda Co. leading the way by offering craft sodas in glass bottles adorned with user-generated art and inspirational themes. This shift towards craft beverages is largely attributed to consumer desires for cleaner, healthier options, positioning them as favored alternatives to traditional soft drinks. Additionally, the demand for beverages sweetened with natural ingredients like stevia and honey is surging, prompting brands to introduce healthier alternatives and expand their portfolios to capture market share.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Soda market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Soda Market Segments Analysis

Global Craft Soda Market is segmented by Flavour Type, Packaging Type, Distribution Channel and region. Based on Flavour Type, the market is segmented into Cola, Tropical Fruits, Berries and Others. Based on Packaging Type, the market is segmented into Glass, Cans, Plastic and Others. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Soda Market

The Global Craft Soda market is experiencing significant growth driven by increasing health awareness and a rising preference among young adults for authentic beverages, largely influenced by the trend towards healthier lifestyles. Today's consumers are more inclined to select drinks that offer additional health benefits, favoring functional and nutritious options over traditional soft drinks. This shift reflects a wider market trend where individuals are becoming increasingly health-conscious and willing to explore healthier alternatives. As a result, the demand for craft sodas that align with these evolving consumer preferences is on the rise, boosting the overall market dynamics.

Restraints in the Global Craft Soda Market

The Global Craft Soda market faces several constraints, particularly related to pricing challenges. Craft sodas often retail at prices that may be up to three times higher than standard soft drinks, which can make them less appealing to cost-sensitive customers. Furthermore, these beverages are frequently sold in 4-packs, as opposed to the ubiquitous 6-pack or 12-pack sizes favored by mainstream brands. This pricing strategy can deter consumers who are accustomed to traditional soft drinks, especially when there are more affordable and recognizable alternatives readily available on the market. This dynamic significantly impacts the overall growth potential of the craft soda sector.

Market Trends of the Global Craft Soda Market

The Global Craft Soda market is experiencing a notable shift as consumers increasingly lean towards healthier beverage options. This trend is driven by a growing awareness of well-being, with craft sodas typically made from natural ingredients that provide added health benefits and a more authentic flavor experience. Environmentally conscious packaging, such as glass bottles, further enhances their appeal to eco-friendly consumers looking to reduce plastic use. Additionally, the rising popularity of low-alcohol alternatives among those practicing "mindful drinking" is contributing to the expansion of the craft soda sector. As consumers prioritize quality, sustainability, and health, the market is poised for robust growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Craft Soda Market Size by Flavour Type & CAGR (2025-2032)

• Market Overview
• Cola
• Tropical Fruits
• Berries
• Others

Global Craft Soda Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Glass
• Cans
• Plastic
• Others

Global Craft Soda Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Craft Soda Market Size & CAGR (2025-2032)

• North America (Flavour Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Flavour Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavour Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavour Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavour Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Jones Soda Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appalachian Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boylan Bottling Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maine Root Handcrafted Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprecher Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fentimans (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Henry (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galvanina (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Monaco (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cawston Press (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luscombe Drinks (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marquis Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jiva Kombucha (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ugly Drinks (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kombucha Wonder Drink (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buho Soda (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wewi Soda (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soda Folk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations