民族服飾市場規模、佔有率和成長分析（按類型、最終用戶、分銷管道和地區）- 2025-2032 年行業預測

2023 年民族服飾市場規模價值 821.1 億美元，預計將從 2024 年的 881.9 億美元成長到 2032 年的 1,561.1 億美元，預測期內（2025-2032 年）的複合年成長率為 7.4%。

由於文化的影響、不斷變化的消費者偏好和全球化，全球民族服飾市場正在經歷強勁成長。該展區展示了豐富的傳統服飾，反映了世界多元文化遺產，並且隨著文化節、婚禮和慶典越來越受歡迎，該展區也越來越受到關注。對傳統風格進行現代化改造和實踐永續的生產方法是重要的趨勢，而電子商務對於提高民族時尚在全球受眾中的可及性起著至關重要的作用。像 Libas 這樣的品牌正在擴大他們的實體店以補充他們成功的線上業務，而 Ethnix by Raymond 則計劃設立 250 個零售點，主要在二線和三線城市。 Myntra 等平台也見證了高階民族服飾的顯著成長，凸顯了該領域的動態發展和市場機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

民族服飾市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 傳統服飾
• 融合服裝

民族服飾市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 孩子

民族服飾市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

民族服飾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Vedant Fashions Limited（India）
• BIBA Apparels Pvt. Ltd.（India）
• Fabindia（India）
• Raymond Limited（India）
• Aditya Birla Fashion and Retail Limited（India）
• Thebe Magugu（Proprietary）Limited（South Africa）
• Afrikrea（France）
• Global Desi（India）
• ELIE SAAB（Lebanon）
• Modanisa（Turkey）
• Shanghai Tang（China）
• Shimamura Co., Ltd.（Japan）
• Wacoal Holdings Corp.（Japan）
• Lemlem（United States）
• Meena Bazaar（India）
• Neeru's（India）
• Diwan Saheb Fashions Pvt. Ltd.（India）
• Nesavaali Ltd.（United Kingdom）
• Page Industries Ltd.（India）
• Trent Ltd.（India）

結論和建議

Ethnic Wear Market size was valued at USD 82.11 billion in 2023 and is poised to grow from USD 88.19 billion in 2024 to USD 156.11 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global ethnic wear market is experiencing robust growth fueled by cultural influences, evolving consumer preferences, and globalization. This segment showcases a rich array of traditional attire, reflecting diverse cultural heritages worldwide, and is gaining traction due to the rising popularity of cultural festivals, weddings, and celebrations. Contemporary adaptations of traditional styles and sustainable production practices are key trends, while e-commerce is pivotal in enhancing accessibility for a global audience seeking ethnic fashion. Brands like Libas are expanding their physical presence to complement their successful online operations, while Ethnix by Raymond aims to establish 250 retail locations, focusing on tier-2 and tier-3 cities. Platforms like Myntra are also witnessing significant growth in premium ethnic wear, highlighting the sector's dynamic evolution and market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ethnic Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ethnic Wear Market Segments Analysis

Global Ethnic Wear Market is segmented by Type, End-user, Distribution Channel and region. Based on Type, the market is segmented into Traditional Wear and Fusion Wear. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ethnic Wear Market

The ethnic wear market is experiencing significant growth driven by a rising global demand for Indian ethnic clothing. With a diverse array of options available, individuals from various countries are increasingly embracing Indian attire, particularly sarees, for parties and festive occasions. This trend highlights the growing fascination with Indian fashion, leading to a heightened interest in ethnic wear worldwide. As more fashion enthusiasts adopt these traditional garments, the ethnic wear market is poised for substantial expansion in the years ahead, reflecting a broader appreciation for cultural attire and a shift toward incorporating ethnic styles into contemporary wardrobes.

Restraints in the Ethnic Wear Market

The ethnic wear market faces several restraints that hinder its growth. One significant factor is the limited acceptance of ethnic attire in the corporate environment, where vibrant colors and intricate designs are often deemed inappropriate for professional settings. This perception discourages individuals from opting for ethnic wear in their workplaces. Additionally, the increasing number of working women globally poses a challenge to the demand for ethnic clothing, as practicality and corporate dress codes tend to favor more conventional attire. These factors collectively contribute to a restrained growth trajectory for the ethnic wear market, limiting its appeal and acceptance in certain sectors.

Market Trends of the Ethnic Wear Market

The ethnic wear market is witnessing significant growth fueled by the rise of modern fusion designs, a trend that marries traditional elements with contemporary aesthetics. Designers are creatively blending classic silhouettes, fabrics, and embellishments with fresh cuts, colors, and patterns, resulting in versatile clothing that appeals to a younger demographic. This innovative approach allows individuals to express their cultural heritage while embracing a global fashion sensibility. As consumers increasingly prioritize unique, personalized styles that reflect their identity, the modern fusion trend is set to reshape the ethnic wear landscape, driving demand and expanding market opportunities across diverse demographics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Ethnic Wear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Traditional Wear
• Fusion Wear

Global Ethnic Wear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Ethnic Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Ethnic Wear Market Size & CAGR (2025-2032)

• North America (Type, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Type, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Vedant Fashions Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIBA Apparels Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabindia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raymond Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aditya Birla Fashion and Retail Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thebe Magugu (Proprietary) Limited (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Afrikrea (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Desi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELIE SAAB (Lebanon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modanisa (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai Tang (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimamura Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemlem (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meena Bazaar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neeru's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diwan Saheb Fashions Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nesavaali Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Page Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trent Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations