家庭用紙市場規模、佔有率、成長分析（按產品類型、按材料類型、按最終用戶、按分銷管道、按價格分佈、按地區）- 行業預測，2025-2032

預計2023年家庭用紙市場規模將達到465.6億美元，從2024年的483.3億美元成長到2032年的651.3億美元，預測期間（2025-2032年）的複合年成長率為3.8%。

由於人們對衛生和清潔的意識不斷增強，尤其是在新冠疫情之後，美國家庭用紙市場正在經歷強勁成長。隨著消費者健康意識的增強以及對清潔和人身安全的重視，家庭用紙製品的需求正在飆升。這一趨勢的背後是中階可支配收入的增加、快速的都市化以及人們普遍轉向環保和生物分解性的選擇。由於製造商對永續產品開發的持續投資，市場前景依然樂觀。然而，森林砍伐和嚴格的環境法規等潛在挑戰對未來的成長構成了風險。鑑於這些動態，家庭用紙市場預計在整個預測期內將保持永續年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

家庭用紙市場規模（依產品類型及複合年成長率）(2025-2032)

• 市場概覽
• 廁所用衛生紙
• 紙巾
• 棉紙
• 餐巾
• 擦拭巾

家庭用紙市場規模（按材料類型和複合年成長率） (2025-2032)

• 市場概覽
• 原生紙漿
• 再生紙
• 竹紙
• 無化學紙
• 生物分解性紙

家庭用紙市場規模（依最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 家庭
• 商業設施
• 健康設定
• 教育機構
• 餐飲業

家庭用紙市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 超級市場和大賣場
• 便利商店
• 線上零售商
• 藥局
• 批發商

家庭用紙市場規模（價格分佈和複合年成長率） (2025-2032)

• 市場概覽
• 預算
• 中階
• 優質的
• 環保產品
• 豪華車市場

各地區家庭用紙市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kimberly-Clark Corporation（United States）
• Procter & Gamble Co.（United States）
• Nippon Paper Industries Co., Ltd.（Japan）
• Mondi Group（United Kingdom）
• Smurfit Westrock plc（Ireland）
• DS Smith plc（United Kingdom）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• UPM-Kymmene Corporation（Finland）
• Stora Enso Oyj（Finland）
• Oji Holdings Corporation（Japan）
• Nine Dragons Paper Holdings Limited（China）
• Lee & Man Paper Manufacturing Ltd.（China）
• International Paper Company（United States）
• Georgia-Pacific LLC（United States）
• Cascades Inc.（Canada）
• NTPM Holdings Berhad（Malaysia）
• CMPC Tissue SA（Chile）
• Hengan International Group Company Limited（China）
• Essity AB（Sweden）
• Metsa Group（Finland）

結論和建議

Household Paper Market size was valued at USD 46.56 billion in 2023 and is poised to grow from USD 48.33 billion in 2024 to USD 65.13 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The U.S. household paper market is experiencing robust growth driven by heightened awareness around hygiene and sanitation, particularly following the COVID-19 pandemic. Consumers are increasingly health-conscious, prioritizing cleanliness and personal safety, which has led to a surge in demand for household paper products. This trend is supported by rising disposable incomes within the middle class, rapid urbanization, and a collective shift towards eco-friendly and biodegradable options. The market outlook remains positive, bolstered by ongoing investments from manufacturers in sustainable product development. However, potential challenges such as deforestation and stringent environmental regulations pose a risk to future growth. With these dynamics in play, the household paper market is expected to continue its sustainable CAGR through the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Paper Market Segments Analysis

Global Household Paper Market is segmented by Product Type, Material Type, End User, Distribution Channel, Pricing Range and region. Based on Product Type, the market is segmented into Toilet Paper, Paper Towels, Facial Tissue, Napkins and Wipes. Based on Material Type, the market is segmented into Virgin Pulp, Recycled Paper, Bamboo Paper, Chemicalfree Paper and Biodegradable Paper. Based on End User, the market is segmented into Households, Commercial Facilities, Healthcare Settings, Educational Institutions and Food Service Industry. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Pharmacies and Wholesale Distributors. Based on Pricing Range, the market is segmented into Budget, Midrange, Premium, Ecofriendly/Green Products and Luxury Segments. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Household Paper Market

The ongoing global population growth, coupled with increasing urban migration, significantly amplifies the demand for household paper products. As more individuals move to urban environments, they often face smaller living spaces, which heightens the emphasis on convenience and hygiene. This trend catalyzes a rising need for essential items like toilet paper, paper towels, and facial tissues, as these products become integral to daily life in densely populated areas. Consequently, the household paper market is experiencing robust growth, driven by the necessity for sanitary and practical solutions in contemporary urban living.

Restraints in the Household Paper Market

The household paper market is encountering significant challenges due to rising environmental concerns, particularly surrounding deforestation, climate change, and waste generation. The manufacturing processes associated with paper products often lead to deforestation and habitat destruction while contributing to greenhouse gas emissions. These environmental issues raise regulatory concerns that can impose restrictions on paper production. Furthermore, the disposal of used paper products adds to waste generation and pollution, further intensifying scrutiny over sustainability practices in the industry. Overall, these factors present considerable restraints to the growth and acceptance of the household paper market.

Market Trends of the Household Paper Market

The household paper market is witnessing a significant shift towards sustainability, driven by consumers' heightened demand for eco-friendly products. This trend manifests in the increasing popularity of items made from recycled paper, bamboo, and other sustainable materials that minimize environmental impact. Manufacturers are responding by prioritizing sustainable sourcing and implementing greener production processes, aimed at lowering carbon footprints. As environmental consciousness grows, consumers are not only seeking products that serve their household needs but also align with their values, prompting brands to innovate and enhance their offerings in order to capture this evolving market segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Household Paper Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Toilet Paper
• Paper Towels
• Facial Tissue
• Napkins
• Wipes

Global Household Paper Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Virgin Pulp
• Recycled Paper
• Bamboo Paper
• Chemicalfree Paper
• Biodegradable Paper

Global Household Paper Market Size by End User & CAGR (2025-2032)

• Market Overview
• Households
• Commercial Facilities
• Healthcare Settings
• Educational Institutions
• Food Service Industry

Global Household Paper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Pharmacies
• Wholesale Distributors

Global Household Paper Market Size by Pricing Range & CAGR (2025-2032)

• Market Overview
• Budget
• Midrange
• Premium
• Ecofriendly/Green Products
• Luxury Segments

Global Household Paper Market Size & CAGR (2025-2032)

• North America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • US
  • Canada
• Europe (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paper Industries Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Westrock plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM-Kymmene Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nine Dragons Paper Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lee & Man Paper Manufacturing Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Georgia-Pacific LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cascades Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTPM Holdings Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metsa Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations