奶油市場規模、佔有率及成長分析（依形態、產品類型、最終用途、通路及地區）－2025-2032 年產業預測

2023 年全球奶油市場規模價值 563 億美元，預計將從 2024 年的 582.1 億美元成長到 2032 年的 760.7 億美元，預測期內（2025-2032 年）的複合年成長率為 3.4%。

由於奶油已成為世界各地家庭的主食，並且推出了各種口味的選擇，全球奶油市場的需求正在激增。然而，人造奶油等更健康替代品的出現，以及生產和分銷方面的監管挑戰，在一定程度上限制了其成長。一個關鍵的市場趨勢是消費者偏好保存期限較長的乳製品，尤其是奶油，這與家庭消費的轉變相吻合。在 2021 年經歷了 22.02% 的顯著成長之後，隨著注重健康的消費者越來越意識到適量食用奶油的益處，市場現在有望進一步擴大。低脂肪、低熱量奶油的推出預計將擴大消費群並推動未來幾年的成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

奶油市場規模（按類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 傳播
• 大量的
• 液體/油
• 其他

奶油市場規模（依類別分類）及複合年成長率（2025-2032）

• 市場概覽
• 加鹽
• 不加鹽
• 可用價差
• 不允許傳播

奶油市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 透明奶油
• 發酵奶油
• 未培養奶油
• 標準奶油
• 攪打奶油
• 其他

奶油市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概覽
• 食品加工
• 食品服務
• 食品零售
• 麵包店
• 乳製品和冷凍甜點
• 調味品和塗抹醬
• 其他

奶油市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 直接的
• 間接

奶油市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Fonterra（New Zealand）
• Arla Foods（Denmark）
• Dairy Farmers of America（USA）
• Land O'Lakes（USA）
• Saputo Inc.（Canada）
• Lactalis（France）
• FrieslandCampina（Netherlands）
• Amul（India）
• Megmilk Snow Brand（Japan）
• Devondale Murray Goulburn（Australia）
• Tatura Milk Industries（Australia）
• Agropur（Canada）
• Westland Milk Products（New Zealand）
• Organic Valley（USA）
• Kerry Group（Ireland）
• Granarolo（Italy）
• Yili Group（China）
• Mengniu Dairy（China）
• Dean Foods（USA）
• Clover Industries（South Africa）

結論和建議

Global Butter Market size was valued at USD 56.3 billion in 2023 and is poised to grow from USD 58.21 billion in 2024 to USD 76.07 billion by 2032, growing at a CAGR of 3.4% during the forecast period (2025-2032).

The global butter market is experiencing a surge in demand, driven by its status as a staple in households worldwide and the introduction of various flavored options. However, growth is somewhat tempered by the availability of healthier alternatives like margarine and regulatory challenges in production and distribution. A significant market trend is the increased consumer preference for long-lasting dairy products, particularly butter, which aligns with the shift towards home consumption. After a notable growth of 22.02% in 2021, the market is now poised for further expansion as health-conscious consumers increasingly recognize the benefits of butter when consumed in moderation. The introduction of low-fat and low-calorie butter variants is expected to broaden the consumer base and accelerate growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Butter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Butter Market Segments Analysis

Global Butter Market is segmented by Form, Category, Product Type, End Use, Distribution Channel and region. Based on Form, the market is segmented into Spreads, Blocks, Liquid/Oil and Others. Based on Category, the market is segmented into salted, unsalted, Spreadeble and Non-Spredable. Based on Product Type, the market is segmented into clarified butter, Cultured Butter, Uncultured Butter, standard butter, Whipped Butter and others. Based on End Use, the market is segmented into food processing, foodservice, food retail, Bakery, Dairy and Frozen Desserts, Dressings and Spreads and Others. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Butter Market

The global butter market is being significantly driven by innovations in packaging, which include resealable pouches, handy butter sticks, and butter in tubes. These advancements not only enhance the convenience of using butter but also make it more accessible to consumers. By catering to the modern consumer's need for practicality, these unique packaging solutions contribute to an increase in butter consumption, as they offer improved storage and usage options. As a result, the introduction of these versatile packaging designs is a key factor propelling the growth of the butter market worldwide.

Restraints in the Global Butter Market

The global butter market faces significant challenges due to the rising popularity of margarine and various butter alternatives, largely driven by their affordability and perceived health advantages. As consumers increasingly opt for these substitutes, competition intensifies, which may hinder the expansion of the traditional butter sector. This shift in consumer preferences highlights a growing inclination towards products that are not only cost-effective but also align with health-conscious trends, ultimately posing a constraint on the butter market's growth potential and necessitating strategic responses from butter producers to remain competitive.

Market Trends of the Global Butter Market

The global butter market is experiencing a notable trend towards product innovation and diversification, reflecting changing consumer preferences and a growing demand for versatile dairy options. Flavored butters, such as those infused with herbs or spices, alongside spreadable and blended butter varieties, are gaining traction as they offer novel culinary experiences. To enhance convenience and accessibility, manufacturers are also prioritizing packaging innovations, like resealable containers and single-serve portions, catering to on-the-go lifestyles. This dynamic evolution not only aims to capture a wider consumer base but also positions butter as a staple ingredient that adapts to modern dietary habits, thereby driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Butter Market Size by Form & CAGR (2025-2032)

• Market Overview
• Spreads
• Blocks
• Liquid/Oil
• Others

Global Butter Market Size by Category & CAGR (2025-2032)

• Market Overview
• Salted
• Unsalted
• Spreadeble
• Non-spredable

Global Butter Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Clarified Butter
• Cultured Butter
• Uncultured Butter
• Standard Butter
• Whipped Butter
• Others

Global Butter Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Food Processing
• Foodservice
• Food Retail
• Bakery
• Dairy and Frozen Desserts
• Dressings and Spreads
• Others

Global Butter Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct
• Indirect

Global Butter Market Size & CAGR (2025-2032)

• North America (Form, Category, Product Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Form, Category, Product Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Category, Product Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Category, Product Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Category, Product Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fonterra (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land O'Lakes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Megmilk Snow Brand (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devondale Murray Goulburn (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatura Milk Industries (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agropur (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westland Milk Products (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Granarolo (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dean Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clover Industries (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations