電影和娛樂市場規模、佔有率及成長分析（按產品、類型和地區）－2025-2032 年產業預測

電影和娛樂市場規模預計將在 2023 年達到 1031 億美元，從 2024 年的 1116.6 億美元成長到 2032 年的 2113.1 億美元，預測期內（2025-2032 年）的複合年成長率為 8.3%。

由於人口結構有利、可支配收入增加以及對休閒娛樂的強烈需求，美國電影和娛樂市場有望實現永續成長。自新冠疫情爆發以來，該行業面臨挑戰，導致約 10,000 家影院關閉，主要連鎖影院永久關閉，但復甦正在進行中。 3D 和虛擬實境電影的興起預計將推動市場發展，同時串流服務、IPTV 和有線電視等數位發行平台也將提高內容的可近性和品質。大公司正專注於地域擴張和本地內容創作，以滲透新興市場，尤其是行動和網路使用量激增的亞洲。儘管盜版影響了盈利，但串流媒體行業仍在繼續吸引新進入者，為持續發展鋪平道路。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

電影和娛樂市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 電影
• 音樂
• 影片
• 其他

電影及娛樂市場規模（按類型及複合年成長率）（2025-2032）

• 市場概覽
• 印刷媒體
  • 報紙
  • 雜誌
• 數位媒體
  • 電視機
  • 收音機
  • podcast
• 串流媒體
  • OTT（Over-The-Top）
  • 居住

電影及娛樂市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Sony Pictures Digital Productions Inc.（US）
• The Walt Disney Company（US）
• Warner Bros. Entertainment Inc.（US）
• Comcast（US）
• Netflix（US）
• Vivendi（France）
• The Idea Factory（Japan）
• Amazon.com, Inc.（US）
• The Marcs Studios（US）
• Universal Pictures（US）

結論和建議

Movies and Entertainment Market size was valued at USD 103.1 billion in 2023 and is poised to grow from USD 111.66 billion in 2024 to USD 211.31 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The U.S. Movies and Entertainment Market is positioned for sustainable growth due to favorable demographics, increasing disposable incomes, and a strong desire for leisure and entertainment. While the sector faced challenges from COVID-19, leading to the closure of approximately 10,000 theaters and permanent shutdowns among major theater chains, recovery is underway. The rise of 3D and virtual reality movies is expected to invigorate the market, alongside digital distribution platforms like streaming services, IPTV, and cable TV, which are enhancing content accessibility and quality. Major players are focusing on regional expansions and local content creation to tap into emerging markets, particularly in Asia, where mobile and internet usage is surging. Despite piracy impacting profitability, the streaming sector continues to attract new entrants, paving the way for sustained development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Movies And Entertainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Movies And Entertainment Market Segments Analysis

Global Movies and Entertainment Market is segmented by Product, Type and region. Based on Product, the market is segmented into Movies, Music, Videos and Others. Based on Type, the market is segmented into Print Media, Digital Media and Streaming Media. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Movies And Entertainment Market

The Movies and Entertainment market is being significantly driven by the rise of streaming services, as consumers consistently pursue high-quality, captivating content. This shift in viewing habits has led to an increased demand for diverse programming that not only entertains but also resonates with audiences on a deeper level. As streaming platforms continue to evolve, they are providing unprecedented access to a vast array of films and shows, catering to various tastes and preferences. Consequently, the desire for engaging storytelling and immersive experiences continues to shape consumer behaviors and preferences within the entertainment landscape, fueling market growth.

Restraints in the Movies And Entertainment Market

The Movies and Entertainment sector faces a notable limitation due to the high costs associated with producing quality films and television programs. Many production companies encounter considerable financial risks if a project does not succeed at the box office. These substantial investments in production, marketing, and distribution can deter studios from taking creative risks or exploring innovative ideas, as the fear of losing money looms large. Consequently, this financial burden may lead to a more conservative approach in selecting projects, potentially stifling creativity and innovation within the industry and affecting the variety of content available to audiences.

Market Trends of the Movies And Entertainment Market

The rise of streaming services has significantly reshaped the Movies and Entertainment market, with platforms like Netflix, Amazon Prime Video, and Disney+ leading the charge. As consumer preferences shift towards on-demand content accessible via mobile devices and smart TVs, these services have eclipsed traditional viewing methods. The trend indicates a growing appetite for diverse, tailor-made programming, driving deeper viewer engagement and subscription-based revenue models. Furthermore, original content production is gaining momentum, fueling competition among platforms and creating a dynamic landscape that prioritizes user experience and convenience. This evolution underscores the ongoing shift towards digital consumption in the entertainment ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Movies and Entertainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Movies
• Music
• Videos
• Others

Global Movies and Entertainment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Print Media
  • Newspaper
  • Magazines
• Digital Media
  • Television
  • Radio
  • Podcasts
• Streaming Media
  • OTT
  • Live

Global Movies and Entertainment Market Size & CAGR (2025-2032)

• North America (Product, Type)
  • US
  • Canada
• Europe (Product, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sony Pictures Digital Productions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Entertainment Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Idea Factory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Marcs Studios (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Pictures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations