美容及個人保健產品市場規模、佔有率及成長分析（按類型、產品、價格、分銷管道和地區）－2025-2032 年產業預測

預計 2023 年美容和個人保健產品市場規模將達到 5582.5 億美元，從 2024 年的 6012.4 億美元成長到 2032 年的 10883.5 億美元，預測期內（2025-2032 年）的複合年成長率為 7.7%。

美容和個人護理市場正在經歷顯著成長，這主要由千禧世代主導，他們認為護膚、彩妝品和頭髮護理是日常整裝儀容的重要組成部分。天然、無毒有機化妝品的興起，加上從專賣店到藥局等多樣化的銷售管道，正在提高其可及性。男性對護膚的興趣日益濃厚，以及對創新產品研發投入的不斷增加，將進一步提升市場前景。此外，西方國家人口正在老化，對化妝品的需求不斷成長，尤其是50多歲和60多歲的人。然而，人們越來越意識到傳統產品中刺激性化學物質的不良影響，這對市場擴張構成了挑戰。總體而言，收入的增加和品牌選擇的多樣性正在推動消費者對美容和個人護理的興趣日益濃厚。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

美容及個人保健產品市場規模（按類型）

• 市場概覽
• 傳統的
• 有機的

美容和個人保健產品市場規模（按產品分類）

• 市場概覽
• 護膚
  • 臉部護膚
  • 乳霜和保濕霜
  • 潔面乳和洗面乳
  • 防曬油/防曬護理
  • 其他（面膜、精華液、磨砂膏等）
  • 身體護膚
  • 沐浴露及沐浴凝膠
  • 除毛產品
  • 乳霜和保濕霜
  • 身體防曬油/防曬護理
  • 其他（精華液、身體磨砂油等）
• 護髮
  • 洗髮精
  • 護髮素
  • 油
  • 血清
  • 其他（髮膜剝離等）
• 彩妝
• 香味
• 其他

美容和個人保健產品市場規模（按價格）

• 市場概覽
• 量產產品
• 高級產品

美容及個人保健產品市場規模（依分銷管道）

• 市場概覽
• 大賣場和超級市場
• 專賣店
• 電子商務
• 其他

美容及個人保健產品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較比較（2022-2024 年）

主要企業簡介

• L'Oreal（France）
• Unilever（United Kingdom）
• Procter & Gamble（United States）
• Estee Lauder Companies（United States）
• Shiseido（Japan）
• Beiersdorf（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• L Brands（United States）
• Amorepacific（South Korea）
• LG Household & Health Care（South Korea）
• Avon Products（United Kingdom）
• Revlon（United States）
• Mary Kay（United States）
• Natura & Co（Brazil）
• Givaudan（Switzerland）
• Symrise（Germany）
• Inter Parfums（United States）

結論和建議

Beauty and Personal Care Products Market size was valued at USD 558.25 billion in 2023 and is poised to grow from USD 601.24 billion in 2024 to USD 1088.35 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The beauty and personal care market is witnessing significant growth, particularly among millennials who consider skincare, color cosmetics, and hair care essential for daily grooming. The rise of natural, non-toxic, and organic cosmetics, coupled with diverse sales channels-from specialty stores to pharmacies-enhances accessibility. Men's growing focus on skincare further boosts market prospects, as does increased investment in research and development for innovative products. Additionally, the aging population in Western countries creates demand for cosmetic goods tailored to older consumers, particularly in their fifties and sixties. However, heightened awareness of the adverse effects of harsh chemicals in traditional products poses a challenge for market expansion. Overall, rising incomes and an array of brand options are fueling consumer interest in beauty and personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beauty And Personal Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beauty And Personal Care Products Market Segments Analysis

Global Beauty and Personal Care Products Market is segmented by Type, Product, Pricing, Distribution Channel and region. Based on Type, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Skin Care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beauty And Personal Care Products Market

As air quality continues to deteriorate globally due to urbanization, industrialization, and vehicle emissions, the demand for beauty and personal care products, particularly anti-pollution skincare items, is on the rise. These products are designed to combat the adverse effects of pollution on skin health, providing much-needed protection against skin conditions like hives and eczema, which can result from polluted environments. Anti-aging treatments also contribute to the market's growth by offering hydration, minimizing wrinkles and age spots, enhancing skin tone, shielding against harmful UV radiation, and promoting collagen production. Consequently, manufacturers are increasingly focused on developing solutions that proactively prevent skin damage from pollution, thus driving the growth of the beauty and personal care products market in the coming years.

Restraints in the Beauty And Personal Care Products Market

The Beauty and Personal Care Products market faces significant challenges due to the prevalence of counterfeit goods, which can result in substantial economic losses for authentic manufacturers and retailers. These losses arise from decreased sales and revenues, as well as the expenses incurred in legal actions against counterfeit producers. Furthermore, counterfeit products frequently possess inferior quality and may contain harmful substances, posing serious health risks to consumers. The proliferation of these imitations can tarnish the reputation of legitimate brands, ultimately eroding consumer trust. Their deceptive packaging often resembles genuine items, complicating consumers' ability to differentiate between authentic and counterfeit products, which further exacerbates the decline in sales of legitimate offerings as customers may gravitate toward cheaper, fake alternatives.

Market Trends of the Beauty And Personal Care Products Market

The beauty and personal care products market is witnessing a notable trend towards the incorporation of natural and organic ingredients, driven by a growing consumer awareness of health and safety concerns associated with chemical-laden products. As individuals increasingly prioritize wellness, there is a heightened demand for formulations free from harsh chemicals like parabens, sulfates, and artificial fragrances. This shift is prompting manufacturers to innovate and reformulate products, aligning with consumer preferences for cleaner, safer options. Consequently, the sector shows significant growth potential, with the expectation that the introduction of natural formulations will not only meet market demand but also enhance brand loyalty and consumer trust in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty and Personal Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beauty and Personal Care Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
  • Face Skin Care
  • Face Creams & Moisturizers
  • Cleansers & Face Wash
  • Sunscreen/Sun Care
  • Others (Masks, Serum, Scrub, etc.)
  • Body Skin Care
  • Body Washes & Shower Gels
  • Hair Removal Products
  • Creams & Moisturizers
  • Body Sunscreen/Sun Care
  • Others (Serum, Body Scrub, Oils, etc.)
• Hair Care
  • Shampoo
  • Conditioner
  • Oils
  • Serums
  • Others (Hair Masks, Peels, Etc.)
• Color Cosmetics
• Fragrances
• Others

Global Beauty and Personal Care Products Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Mass Products
• Premium Products

Global Beauty and Personal Care Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• E-commerce
• Others

Global Beauty and Personal Care Products Market Size & CAGR (2025-2032)

• North America (Type, Product, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter Parfums (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations