水煙市場規模、佔有率及成長分析（按產品類型、口味、最終用戶、銷售管道和地區）－2025-2032 年產業預測

預計 2023 年全球水煙市場規模將達到 4.22 億美元，並從 2024 年的 4.5112 億美元擴大到 2032 年的 7.6933 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

壓力的增加和忙碌的生活方式導致男性和女性的吸菸率上升，尤其是18至30歲的人，他們是水煙的主要消費者。同儕壓力可能會推動這一趨勢，為未來幾年水煙市場創造豐厚的商機。目前，北美佔據著這一市場的主導地位，這得益於女性吸煙者比例的不斷成長以及水煙製造商的高度集中。各大公司正在投資研發創新產品，例如草藥香煙，由於人們對傳統香菸的健康擔憂，草藥香菸越來越受歡迎。然而，向更健康替代品的轉變也可能對傳統水煙市場的成長構成挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

水煙市場規模（依產品類型）

• 市場概覽
• 濃烈水煙
• 溫和水煙
• 輕水煙

按口味分類的水煙草市場規模

• 市場概覽
• 水果
• 巧克力
• 焦糖
• 薄荷
• 混合
• 其他

水煙市場規模（按最終用戶分類）

• 市場概覽
• 初學者/新潛水員
• 休閒潛水員
• 活躍潛水員
• 高級/專業潛水員

水煙市場規模（依銷售管道）

• 市場概覽
• 直銷
• 大賣場/超級市場
• 專賣店
• 便利商店
• 獨立小店
• 線上零售商
• 其他銷售管道

水煙市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Al Fakher Tobacco Trading LLC（UAE）
• Nakhla Tobacco（Egypt）
• Starbuzz Tobacco（USA）
• Tangiers Tobacco（USA）
• Fumari, Inc.（USA）
• Social Smoke, Inc.（USA）
• Japan Tobacco Inc.（Japan）
• Godfrey Phillips India Ltd.（India）
• Eastern Tobacco（Egypt）
• AL-WAHA Tobacco（Jordan）
• Azure Tobacco（USA）
• Haze Tobacco LLC（USA）
• Mujeebsons（Pakistan）
• Cloud Tobacco, Inc.（USA）
• Al Andalus Flavoured Tobacco & Molasses Co. LLC（Jordan）
• Metco Ltd.（Jordan）
• Alzawrae Industrial Company（Jordan）
• Romman Shisha（Jordan）
• Mazaya（Jordan）
• Ugly Hookah（USA）

結論和建議

Global Hookah Tobacco Market size was valued at USD 422.0 million in 2023 and is poised to grow from USD 451.12 million in 2024 to USD 769.33 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Rising stress and hectic lifestyles are contributing to an increase in smoking rates among both men and women, particularly among individuals aged 18 to 30 who are the primary consumers of hookah tobacco. Peer pressure often drives this trend, presenting lucrative revenue opportunities for the hookah market in the years ahead. North America currently dominates this market, bolstered by a growing percentage of female smokers and a significant concentration of hookah manufacturers. Key players are investing in research and development to innovate products, such as herbal tobacco, which is becoming increasingly popular due to health concerns associated with traditional tobacco. However, this shift toward healthier alternatives may also pose challenges to the growth of the traditional hookah tobacco market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hookah Tobacco market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hookah Tobacco Market Segments Analysis

Global Hookah Tobacco Market is segmented by Product Type, Flavor, End User, Sales Channel and region. Based on Product Type, the market is segmented into Strong Hookah Tobacco, Mild Hookah Tobacco and Light Hookah Tobacco. Based on Flavor, the market is segmented into Fruit, Chocolate, Caramel, Mint, Blended and Others. Based on End User, the market is segmented into Beginner/New Diver, Casual Diver, Active Diver and Advanced/Professional Diver. Based on Sales Channel, the market is segmented into Direct Sales, Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Independent Small Stores, Online Retailers and Other Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hookah Tobacco Market

The current global workforce is facing increasing levels of job-related stress, which is expected to rise further. In response to this growing pressure, many individuals are turning to hookah tobacco as a means of relaxation and stress relief. The consumption of hookah tobacco provides an invigorating effect, helping people unwind from their daily tensions. Rich in nicotine, this form of tobacco promotes an immediate sense of calm by stimulating the release of dopamine in the brain, a neurotransmitter associated with feelings of pleasure and satisfaction. As stress levels rise, the appeal of hookah tobacco as a respite becomes increasingly prominent in the global market.

Restraints in the Global Hookah Tobacco Market

The global hookah tobacco market is facing significant challenges due to the rising awareness of health risks associated with tobacco use. Increasing instances of serious health issues like coronary heart disease, oral, and lung cancers linked to tobacco consumption are concerning many individuals. Additionally, several developed countries are imposing stricter regulations on tobacco products due to their detrimental health effects. For instance, China has enacted laws prohibiting smoking in public areas, which could negatively impact the growth of the hookah tobacco market. These factors collectively contribute to the restraints hindering the market's expansion and appeal among consumers.

Market Trends of the Global Hookah Tobacco Market

The Global Hookah Tobacco market is witnessing a notable shift towards herbal tobacco products, driven by increasing health concerns associated with traditional tobacco use. Consumers are increasingly seeking low-risk alternatives, leading to a surge in demand for herbal hookah flavors that promise reduced adverse effects. In response, key manufacturers are strategically investing in research and development to innovate and launch high-quality, low-risk tobacco offerings, enhancing their competitiveness in the burgeoning market. This trend emphasizes a consumer preference for healthier options, establishing herbal tobacco as a significant growth driver, reshaping the landscape of the hookah tobacco industry globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hookah Tobacco Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Strong Hookah Tobacco
• Mild Hookah Tobacco
• Light Hookah Tobacco

Global Hookah Tobacco Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit
• Chocolate
• Caramel
• Mint
• Blended
• Others

Global Hookah Tobacco Market Size by End User & CAGR (2025-2032)

• Market Overview
• Beginner/New Diver
• Casual Diver
• Active Diver
• Advanced/Professional Diver

Global Hookah Tobacco Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Independent Small Stores
• Online Retailers
• Other Sales Channel

Global Hookah Tobacco Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Al Fakher Tobacco Trading LLC (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakhla Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbuzz Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tangiers Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fumari, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Social Smoke, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AL-WAHA Tobacco (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azure Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haze Tobacco LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mujeebsons (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Tobacco, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Al Andalus Flavoured Tobacco & Molasses Co. LLC (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metco Ltd. (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alzawrae Industrial Company (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Romman Shisha (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazaya (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ugly Hookah (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations