家居裝飾市場規模、佔有率、成長分析（按產品類型、價格、分銷管道、收入群體、地區）- 產業預測（2025-2032）

預計到 2023 年全球家居裝飾市場規模將達到 9,201 億美元，從 2024 年的 9,670.3 億美元成長到 2032 年的 1,4396.6 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

由於消費者對奢侈品（尤其是木地板和家具）的需求不斷增加，室內裝潢和家居裝飾市場將顯著成長。全球超過55%的人口居住在都市區，都市化趨勢正在改變人們的生活方式偏好。對環保材料的日益重視推動了對創新室內解決方案的需求。同時，電子商務和智慧型裝置的興起簡化了家居裝飾的網路購物，擴大了市場進入。然而，挑戰依然存在，例如優質產品價格高昂以及原料成本上漲（尤其是木材和皮革），這可能會影響不同消費者群體的購買力。整體而言，隨著房地產的成長，家居裝飾市場將會擴大。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術分析
• 客戶和購買標準分析

家居裝飾市場規模（依產品類型）

• 市場概覽
• 家用紡織品
  • 地毯和紡織品
  • 沐浴紡織品
  • 寢具
  • 廚房和餐廳紡織品
  • 廚房和餐廳紡織品
• 地板材料
  • 瓦
  • 木材和層壓板
  • 乙烯基和橡膠
  • 地毯和地墊
  • 其他
• 家具
  • 廚房
  • 客廳和臥室
  • 浴室
  • 戶外的
  • 照明
• 其他

家居裝飾市場規模（按價格）

• 市場概覽
• 優質的
• 面向大眾

家居裝飾市場規模（依分銷管道分類）

• 市場概覽
• 超級市場和大賣場
• 專賣店
• 電子商務
• 其他

家居裝飾市場規模（按收入群體分類）

• 市場概覽
• 中低收入
• 中高收入
• 高所得者

家裝市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較比較（2022-2024 年）

主要企業簡介

• Ikea（Sweden）
• Bed Bath & Beyond（United States）
• Wayfair（United States）
• Williams-Sonoma, Inc.（United States）
• Home Depot（United States）
• Lowe's（United States）
• Target（United States）
• Amazon（United States）
• West Elm（United States）
• Crate & Barrel（United States）
• Ashley Furniture Industries（United States）
• Ethan Allen Interiors（United States）
• Mohawk Industries（United States）
• Sherwin-Williams（United States）
• HomeGoods（United States）

結論和建議

Global Home Decor Market size was valued at USD 920.1 billion in 2023 and is poised to grow from USD 967.03 billion in 2024 to USD 1439.66 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The upholstery and home decor market is set for significant growth driven by increasing consumer demand for opulent products, particularly timber flooring and furniture. Urbanization trends are reshaping lifestyle preferences, with over 55% of the global population living in urban areas, which fuels the need for premium-quality furnishings that cater to contemporary interiors. The growing emphasis on eco-friendly materials further boosts demand for innovative decor solutions. In tandem with this, the rise of e-commerce and smart devices has simplified online shopping for home decor, expanding market access. However, challenges remain, including high prices for quality goods and escalating raw material costs, particularly for wood and leather, which may hinder affordability for diverse consumer segments. Overall, the home decor market is poised for expansion, complemented by real estate growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Decor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Decor Market Segments Analysis

Global Home Decor Market is segmented by Product Type, Price, Distribution Channel, Income Group and region. Based on Product Type, the market is segmented into Home textile, Floor covering and Furniture. Based on Price, the market is segmented into Premium and Mass. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on Income Group, the market is segmented into Lower-middle Income, Upper-Middle Income and Higher Income. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Decor Market

The Global Home Decor market is significantly influenced by the rise in disposable income, which has enhanced consumer spending on an array of home decor products. With individuals having more financial freedom, there is a noticeable shift towards investing in premium and high-quality home decor pieces. This increase in financial capability not only reflects a willingness to enhance living spaces but also signals a growing trend towards prioritizing the aesthetics and personal touch in home environments. Consequently, the availability of diverse and luxurious decor options caters to the evolving desires of consumers, further driving the market's growth.

Restraints in the Global Home Decor Market

The global home decor market faces significant competitive pressures, as numerous companies strive to capture a portion of the market share. This intense competition can pose challenges for smaller enterprises, making it increasingly difficult for them to stand out against larger, more established brands with greater resources and market presence. As the landscape evolves, smaller businesses may struggle to maintain their footing and attract consumers amidst the dominance of larger competitors. Consequently, the highly competitive nature of the industry can serve as a restraint for smaller players seeking to succeed in the global home decor arena.

Market Trends of the Global Home Decor Market

The Global Home Decor market is witnessing a significant shift towards sustainability, as consumers increasingly prioritize eco-friendly and ethically sourced products in their purchasing decisions. This trend is prompting brands to innovate by integrating recycled materials and sustainably sourced components into their collections, aligning with the growing demand for products that minimize environmental impact. Moreover, as awareness of climate change and ecological preservation rises, companies are enhancing their marketing strategies to highlight their sustainable practices, further attracting environmentally conscious consumers. This movement not only fosters brand loyalty but also positions sustainability as a crucial factor shaping the future landscape of home decor.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer And Buying Criteria Analysis

Global Home Decor Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Home textile
  • Rugs textiles
  • Bath Textiles
  • Bed Textiles
  • Kitchen and Dining Textiles
  • Kitchen and Dining Textiles
• Floor covering
  • Tiles
  • Wood and Laminate
  • Vinyl and Rubber
  • Carpets and Rugs
  • Others
• Furniture
  • Kitchen
  • Living and Bedroom
  • Bathroom
  • Outdoor
  • Lighting
• Others

Global Home Decor Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Mass

Global Home Decor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Global Home Decor Market Size by Income Group & CAGR (2025-2032)

• Market Overview
• Lower-middle Income
• Upper-Middle Income
• Higher Income

Global Home Decor Market Size & CAGR (2025-2032)

• North America (Product Type, Price, Distribution Channel, Income Group)
  • US
  • Canada
• Europe (Product Type, Price, Distribution Channel, Income Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price, Distribution Channel, Income Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price, Distribution Channel, Income Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price, Distribution Channel, Income Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ikea (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Williams-Sonoma, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Depot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West Elm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crate & Barrel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashley Furniture Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethan Allen Interiors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mohawk Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sherwin-Williams (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeGoods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations