道路標線塗料市場規模、佔有率及成長分析（按產品、類型、應用、最終用途和地區）－2025-2032 年產業預測

2023 年全球道路標記塗料市場規模為 61.9 億美元，預計將從 2024 年的 65.2 億美元成長到 2032 年的 99.4 億美元，預測期內（2025-2032 年）的複合年成長率為 5.4%。

受新建設和持續維護及營運支出增加的推動，全球基礎設施開發市場預計將成長。該行業包括新道路建設和現有基礎設施的維護，從而推動了對重新粉刷服務的需求。最近對追蹤駕駛員速度和道路狀況的先進道路標記技術的投資進一步支持了這一趨勢。熱塑性塗層等材料因其長壽命和逆反射性而越來越受歡迎，而冷應用聚合物膠帶可以有效地標記重要的道路元素，例如行車道和人行橫道。環氧樹脂以其成本效益和可靠性而聞名，正在成為比傳統塑膠材料更受歡迎的選擇，為道路標記應用提供持久的解決方案。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局

道路標線塗料市場規模：依產品及複合年成長率（2025-2032）

• 市場概覽
• 畫
• 熱塑性塑膠
• 環氧樹脂
• 成型聚合物膠帶
• 反應系統
• 永久性記號筆

道路標線塗料市場規模（按類型和複合年成長率）（2025-2032）

• 市場概覽
• 持久性
• 可拆卸的

道路標線塗料市場規模：按應用和複合年成長率（2025-2032）

• 市場概覽
• 路
• 停車處
• 飛機場
• 體育設施

道路標線塗料市場規模：依最終用途及複合年成長率（2025-2032）

• 市場概覽
• 建設公司
• 政府
• 私人承包商

道路標線塗料市場規模：按地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• 3M（USA）
• Swarco AG（Austria）
• The Sherwin-Williams Company（USA）
• Axalta Coating Systems（USA）
• PPG Industries, Inc.（USA）
• Nippon Paint Holdings Co., Ltd.（Japan）
• TATU Traffic Group（China）
• Hempel A/S（Denmark）
• Asian Paints Ltd.（India）
• Berger Paints India Ltd.（India）
• Kansai Paint Co., Ltd.（Japan）
• BASF SE（Germany）
• Dow Inc.（USA）
• RPM International Inc.（USA）
• SealMaster（USA）
• Reda National Co.（Saudi Arabia）
• LANINO Co., Ltd.（South Korea）
• Automark Technologies（India）

結論和建議

Global Traffic Road Marking Coatings Market size was valued at USD 6.19 billion in 2023 and is poised to grow from USD 6.52 billion in 2024 to USD 9.94 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global infrastructure development market is poised for growth, driven by an increase in spending on new highway construction and ongoing maintenance operations. This sector encompasses both new road construction and the maintenance of existing infrastructure, enhancing the demand for repainting services. Recent investments in advanced street marking technologies, which track driver speed and road conditions, further support this trend. Materials like thermoplastic coatings, known for their longevity and retro-reflectivity, are gaining traction, while cold-applied polymer tape is effectively marking critical road elements like travel lanes and crosswalks. Epoxy, renowned for its cost-effectiveness and reliability, is becoming a preferred choice over traditional plastic materials, offering a durable solution for road marking applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Traffic Road Marking Coatings market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Traffic Road Marking Coatings Market Segments Analysis

Global Traffic Road Marking Coatings Market is segmented by Product, Type, Application, End Use and region. Based on Product, the market is segmented into Paints, Thermoplastics, Epoxy, Preformed Polymer Tapes, Field-Reacted Systems and Permanent Markers. Based on Type, the market is segmented into Permanent and Removable. Based on Application, the market is segmented into Roadways, Parking Lots, Airports and Sports Facilities. Based on End Use, the market is segmented into Construction Companies, Government Agencies and Private Contractors. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Traffic Road Marking Coatings Market

One of the significant factors propelling the growth of the global traffic road marking coatings market is the increasing government funding and investments focused on enhancing public infrastructure, particularly roadways. As authorities prioritize the expansion of road networks in both remote and urban areas, especially in developing and developed nations, the market is poised for substantial growth opportunities. Additionally, the escalating concerns surrounding road safety are further fueling the demand for efficient road marking solutions. This combination of infrastructure development and heightened safety awareness is anticipated to drive the global traffic road marking coatings market in the upcoming years.

Restraints in the Global Traffic Road Marking Coatings Market

The Global Traffic Road Marking Coatings market faces significant challenges primarily due to environmental concerns regarding volatile organic compounds (VOCs) found in paints and coatings. These VOCs are harmful to both the environment and living beings, with certain compounds even being linked to cancer in animals. Additionally, substances such as styrene and limonene can react with nitrogen oxides, leading to the formation of secondary aerosols, tropospheric ozone, and smog. Consequently, stringent regulations established by government agencies aimed at curbing VOC emissions are anticipated to restrict market growth, posing a considerable restraint for the industry.

Market Trends of the Global Traffic Road Marking Coatings Market

The Global Traffic Road Marking Coatings market is poised for significant growth in the coming years, driven by heightened government investments in infrastructure and the construction of new roadways and highways. This trend is further boosted by the increasing demand for sustainable, eco-friendly road marking solutions, reflecting a shift towards more environmentally conscious practices in urban planning and development. As governments seek to enhance transportation safety and efficiency, the emphasis on innovative materials and technologies is expected to accelerate market expansion. Overall, the combination of infrastructure development and sustainability initiatives presents a promising landscape for stakeholders in the road marking coatings sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Traffic Road Marking Coatings Market Size by Product & CAGR (2025-2032)

• Market Overview
• Paints
• Thermoplastics
• Epoxy
• Preformed Polymer Tapes
• Field-Reacted Systems
• Permanent Markers

Global Traffic Road Marking Coatings Market Size by Type & CAGR (2025-2032)

• Market Overview
• Permanent
• Removable

Global Traffic Road Marking Coatings Market Size by Application & CAGR (2025-2032)

• Market Overview
• Roadways
• Parking Lots
• Airports
• Sports Facilities

Global Traffic Road Marking Coatings Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Construction Companies
• Government Agencies
• Private Contractors

Global Traffic Road Marking Coatings Market Size & CAGR (2025-2032)

• North America (Product, Type, Application, End Use)
  • US
  • Canada
• Europe (Product, Type, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarco AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TATU Traffic Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SealMaster (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reda National Co. (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LANINO Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automark Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations