直銷市場規模、佔有率及成長分析（按類型、最終用戶和地區）－2025-2032 年產業預測

Direct Selling Market Size, Share, and Growth Analysis, By Type (Personal care Products, Homecare Products), By End-user (Individual Customers, Commercial Customers), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月05日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年直銷市場規模將達到 2,053 億美元，從 2024 年的 2,223.4 億美元成長到 2032 年的 4,207.7 億美元，預測期內（2025-2032 年）的複合年成長率為 8.3%。

直銷經營模式透過在傳統零售環境之外直接向消費者銷售產品和服務而蓬勃發展，利用上門推銷、家庭聚會和線上通路等多種方式。該模式為消費者提供了便利和個人化服務，同時透過基於佣金的報酬為獨立賣家提供了靈活的商機。然而，對產品品質和潛在詐騙的審查越來越嚴格，買賣雙方都需要仔細評估。值得注意的是，根據世界直銷協會聯合會的報告，到2023年，北美和亞太地區將主導全球直銷市場，其中北美貢獻19%，美國佔該部分的80%以上，而亞太地區將佔全球銷售額的46%。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Amway（USA）
Natura &Co（Brazil）
Herbalife Nutrition（USA）
eXp Realty（USA）
Vorwerk（Germany）
PM-International（Luxembourg）
Coway（South Korea）
Primerica（USA）
Nu Skin（USA）
Tupperware（USA）
Mary Kay（USA）
Forever Living（USA）
Young Living（USA）
Melaleuca（USA）
Scentsy（USA）
Avon Products（USA）
Betterware de Mexico（Mexico）
Atomy Co., Ltd.（South Korea）
Modicare（India）

結論和建議

簡介目錄

Product Code: SQMIG25Z2005

Direct Selling Market size was valued at USD 205.3 billion in 2023 and is poised to grow from USD 222.34 billion in 2024 to USD 420.77 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The direct selling business model thrives on selling products or services directly to consumers outside traditional retail settings, utilizing diverse methods such as door-to-door, home parties, and online channels. This model benefits consumers with convenience and personalized service while offering independent sellers flexible earning opportunities through commission-based compensation. However, it faces scrutiny regarding product quality and potential fraudulent practices, necessitating careful evaluation from both sellers and buyers. Notably, the World Federation of Direct Selling Associations reported that in 2023, North America and the Asia Pacific (APAC) regions dominated the global direct selling market, with North America contributing 19% and the U.S. representing over 80% of that segment, while APAC accounted for a substantial 46% of global sales.

Top-down and bottom-up approaches were used to estimate and validate the size of the Direct Selling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Direct Selling Market Segments Analysis

Global Direct Selling Market is segmented by Type, End-user and region. Based on Type, the market is segmented into Personal care Products and Homecare Products. Based on End-user, the market is segmented into Individual Customers and Commercial Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Direct Selling Market

A key factor propelling the global direct selling market is the growing consumer demand for personalized and convenient shopping options. Direct selling offers a distinctive shopping experience that allows customers to engage directly with sales representatives, receive tailored product suggestions, and make well-informed buying choices. Furthermore, many direct selling companies enhance their appeal through enticing discounts and promotions, which significantly boosts consumer interest in their products. Consequently, it is anticipated that the direct selling market will experience sustained growth in the forthcoming years, especially with the increasing influence of e-commerce and online marketplaces shaping consumer behavior.

Restraints in the Direct Selling Market

A significant challenge facing the global direct selling market is the prevalent negative perception among consumers. Many view direct selling as synonymous with pyramid schemes and fraudulent practices due to past associations, resulting in diminished trust. This skepticism is exacerbated by the absence of strict regulations in various regions, allowing unscrupulous direct selling enterprises to thrive, which further damages the industry's credibility. Consequently, it is essential for stakeholders in the direct selling sector to prioritize building consumer trust and adopting transparent business practices to foster long-term growth and improve the overall reputation of the market.

Market Trends of the Direct Selling Market

The Direct Selling market is witnessing a significant trend towards the integration of advanced technologies, including artificial intelligence and automation, to optimize sales processes and enhance customer engagement. Companies are increasingly harnessing digital platforms for seamless transactions and virtual recruitment, catering to a digitally-savvy consumer base. Sustainability is also gaining traction, as direct sellers are embracing eco-friendly practices and promoting sustainable products, aligning with consumer preferences for responsible choices. Furthermore, there is a heightened focus on personalization, with businesses utilizing data analytics to tailor offerings and create targeted marketing strategies, ultimately enhancing the consumer experience and driving sales growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Direct Selling Market Size by Type & CAGR (2025-2032)

Market Overview
Personal care Products
Homecare Products

Global Direct Selling Market Size by End-user & CAGR (2025-2032)

Market Overview
Individual Customers
Commercial Customers

Global Direct Selling Market Size & CAGR (2025-2032)

North America (Type, End-user)
- US
- Canada
Europe (Type, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Amway (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura &Co (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eXp Realty (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vorwerk (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PM-International (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coway (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Primerica (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nu Skin (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tupperware (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mary Kay (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Forever Living (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Young Living (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Melaleuca (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scentsy (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Betterware de Mexico (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atomy Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modicare (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments