身體磨砂膏市場規模、佔有率及成長分析（按類型、通路、形態、膚質、最終用戶及地區）－2025-2032 年產業預測

2023 年身體磨砂膏市場規模價值 174 億美元，預計將從 2024 年的 182.7 億美元成長到 2032 年的 269.9 億美元，預測期內（2025-2032 年）的複合年成長率為 5.0%。

身體磨砂膏市場對富含椰子油、可可和各種天然油等滋養成分的產品的需求激增，這些產品可以為皮膚補水和去除角質。熱門產品包括保濕、鹽、糖和咖啡磨砂膏，有助於去除死皮細胞和雜質，並解決痤瘡和老化等皮膚問題。咖啡磨砂膏因其抗氧化特性而特別受歡迎，而糖磨砂膏則具有天然保濕作用。儘管化學配方存在引起過敏反應的風險，但製造商仍擴大轉向天然和草本成分以吸引消費者。社群媒體上的創新行銷策略也提高了人們的認知度，對男性美容產品的關注有望擴大市場機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

身體磨砂膏市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 植物性
• 牛奶基
• 其他

身體磨砂膏市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 離線
• 線上

身體磨砂膏市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 粉末
• 凝膠和液體
• 奶油

身體磨砂膏市場規模（依膚質分類）及複合年成長率（2025-2032）

• 市場概覽
• 敏感的
• 通常
• 烘乾
• 油性

身體磨砂膏市場規模（依最終用戶和複合年成長率）(2025-2032)

• 市場概覽
• 商業的
• 住宅

身體磨砂膏市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Shiseido Company, Limited（Japan）
• Avon Products, Inc.（UK）
• Natura & Co.（Brazil）
• Bath & Body Works（USA）
• The Body Shop International Limited（UK）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• L Brands, Inc.（USA）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Hain Celestial（USA）
• Lush Retail Ltd.（UK）

結論和建議

Body Scrub Market size was valued at USD 17.4 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 26.99 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The body scrub market is witnessing a surge in demand for products that hydrate and exfoliate the skin, enriched with nourishing ingredients such as coconut oil, cocoa, and various natural oils. Popular variants include moisturizing, salt, sugar, and coffee-based scrubs, which help in removing dead skin cells, impurities, and addressing skin issues like acne and aging. Coffee scrubs are particularly favored for their antioxidant properties, while sugar scrubs act as natural humectants. Despite the risk of allergic reactions from chemical-based formulations, manufacturers are increasingly shifting towards natural and herbal ingredients to capture consumer interest. Innovative marketing strategies on social media are also enhancing awareness, with a growing emphasis on men's grooming products, poised to expand market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Scrub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Scrub Market Segments Analysis

Global Body Scrub Market is segmented by Type, Distribution Channel, Form, Skin Type, End User and region. Based on Type, the market is segmented into Plant-based, Milk-based and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Powder, Gel or Liquid and Cream. Based on Skin Type, the market is segmented into Sensitive, Normal, Dry and Oily. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Scrub Market

The body scrub market is witnessing significant growth fueled by heightened consumer awareness of skincare and a surge in the availability of diverse products from manufacturers globally. As individuals increasingly prioritize personal care, demand for body scrubs, in particular, has surged, especially in emerging economies like India, China, and Brazil. These products not only serve as effective cleansing agents but are also utilized in beauty salons for their moisturizing properties and to combat tanning effects on the skin. With various formulations available-including liquids, gels, powders, and creams-products enriched with coconut oil and other moisturizing ingredients are popular for their anti-inflammatory benefits and their ability to address skin concerns such as acne, aging, and pigmentation, further driving the growth of this market in the coming years.

Restraints in the Body Scrub Market

The Body Scrub market faces a significant challenge due to the potential for allergic reactions triggered by products with chemical components, which may limit consumer adoption. This concern is particularly relevant for individuals with sensitive skin types. In response to this obstacle, many manufacturers are shifting their focus towards developing body scrubs that incorporate natural and herbal ingredients, aiming to provide safer alternatives that appeal to a broader audience. By prioritizing the use of skin-friendly, organic formulations, these companies are working to mitigate the risk of adverse reactions, thereby fostering market growth and expanding their customer base.

Market Trends of the Body Scrub Market

The Body Scrub market is witnessing a significant shift towards paraben-free formulations, driven by consumers' increasing awareness of personal wellbeing and the desire for safer, more natural skincare options. As demand for organic and clean-label products rises, the use of synthetic ingredients like parabens is declining; currently, only 35% of beauty products still contain these compounds, a notable decrease of 7 percentage points in just two years. This trend reflects a broader movement towards holistic skincare, encouraging manufacturers to innovate and develop body scrubs that are both effective and free from harmful chemicals, catering to the growing eco-conscious consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Scrub Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plant-based
• Milk-based
• Others

Global Body Scrub Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Body Scrub Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Gel or Liquid
• Cream

Global Body Scrub Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Sensitive
• Normal
• Dry
• Oily

Global Body Scrub Market Size by End User & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Body Scrub Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Form, Skin Type, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Form, Skin Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Form, Skin Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Form, Skin Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Form, Skin Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations