新聞雜誌應用市場規模、佔有率及成長分析（按平台、內容類型、收益模式、最終用戶和地區）－2025-2032 年產業預測

預計到 2023 年新聞和雜誌應用市場規模將達到 19.2 億美元，從 2024 年的 21.3 億美元成長到 2032 年的 49.5 億美元，預測期內（2025-2032 年）的複合年成長率為 11.1%。

市場洞察表明，全球對客製化新聞推送的需求大幅增加，亞太地區的離線瀏覽偏好正在上升。在歐洲，對通訊和類似媒體即時更新的需求日益成長，進一步推動了這一趨勢。在英國，對基於音訊的雜誌應用程式的需求也推動了市場的成長。疫情導致消費行為轉向提供離線存取和播客功能的應用程式，從而提高了參與度。此外，對點播影片內容的需求以及人工智慧、巨量資料和雲端技術的進步正在刺激印度市場的快速擴張。然而，對廣告過度消費的擔憂帶來了挑戰。隨著主要參與者探索創新策略，美國新聞和雜誌應用程式市場預計將在未來幾年保持強勁的複合年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

新聞雜誌應用市場規模（按平台和複合年成長率） (2025-2032)

• 市場概覽
• Android
• iOS
• 其他

新聞雜誌應用市場規模（按內容類型和複合年成長率） (2025-2032)

• 市場概覽
• 訊息
• 雜誌
• 部落格
• podcast

新聞雜誌應用市場規模（按收益模式和複合年成長率） (2025-2032)

• 市場概覽
• 基於訂閱
• 基於廣告
• 免費增值

新聞雜誌應用市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 個人
• 企業

新聞雜誌應用市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Apple Inc.（USA）
• The New York Times（USA）
• CNN（USA）
• Tencent（China）
• Bytedance（China）
• Alibaba（China）
• News Corp（USA）
• Yahoo!（USA）
• The Guardian（UK）
• ABC News（USA）
• BBC News（UK）
• The Wall Street Journal（USA）
• NBC News（USA）
• The Washington Post（USA）
• Flipboard（USA）
• Google News（USA）
• BuzzFeed（USA）
• Time（USA）
• Forbes（USA）

結論和建議

News and Magazines App Market size was valued at USD 1.92 billion in 2023 and is poised to grow from USD 2.13 billion in 2024 to USD 4.95 billion by 2032, growing at a CAGR of 11.1% during the forecast period (2025-2032).

Market insights indicate a significant rise in demand for customized news feeds globally, with a notable uptick in offline reading preferences in the Asia-Pacific region. The growing need for real-time updates from the Associated Press and similar outlets in Europe further supports this trend. In the UK, the appetite for audio-based magazine apps is also propelling market growth. The pandemic has shifted consumer behavior toward apps offering offline access and podcast features, enhancing engagement. Additionally, on-demand video content demand in India and advancements in AI, big data, and cloud technology are fueling rapid market expansion. However, concerns regarding ad overconsumption present challenges. As major players explore innovative strategies, the U.S. news and magazine app market is projected to sustain a robust CAGR in upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the News And Magazines App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

News And Magazines App Market Segments Analysis

Global News and Magazines App Market is segmented by Platform, Content Type, Revenue Model, End-User and region. Based on Platform, the market is segmented into Android, iOS and Others. Based on Content Type, the market is segmented into News, Magazines, Blogs and Podcasts. Based on Revenue Model, the market is segmented into Subscription-Based, Advertisement-Based and Freemium. Based on End-User, the market is segmented into Individual and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the News And Magazines App Market

The global news and magazines app market is significantly propelled by the growing preference for personalized news feeds and the escalating demand for on-demand video and audio streaming content. As users increasingly seek tailored news experiences, personalized feeds have gained immense popularity, contributing to substantial market expansion. Moreover, the rising interest in streaming services has spurred the creation of innovative news and magazine applications designed to meet these needs. These factors are anticipated to sustain momentum and foster further growth in the market over the next several years, as users continue to prioritize customized and accessible content consumption.

Restraints in the News And Magazines App Market

A significant challenge facing the global news and magazine app market is the overreliance on advertising strategies employed by several prominent companies. This heavy reliance on ads can detrimentally affect user experience, resulting in lower levels of engagement and retention. Users may grow increasingly frustrated with the volume of advertisements presented to them, prompting them to seek out ad-free alternatives. Consequently, this shift can reduce revenue streams for app developers and impede overall market expansion. Therefore, achieving a harmonious balance between monetization through advertising and maintaining a positive user experience is essential for the sustained growth of the market.

Market Trends of the News And Magazines App Market

A prominent market trend in the global news and magazines app sector is the burgeoning demand for personalized content. As users become more digitally adept and selective in their media consumption, they increasingly favor tailored news and magazine experiences that resonate with their individual interests and values. Consequently, app developers are prioritizing the integration of advanced technologies, such as artificial intelligence and sophisticated data analytics, to deliver hyper-personalized content and recommendations. This shift towards personalization not only enhances user engagement and satisfaction but also drives retention rates, positioning personalized content as a crucial strategy for growth and competitiveness in the evolving digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global News and Magazines App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global News and Magazines App Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• News
• Magazines
• Blogs
• Podcasts

Global News and Magazines App Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based
• Freemium

Global News and Magazines App Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Individual
• Enterprises

Global News and Magazines App Market Size & CAGR (2025-2032)

• North America (Platform, Content Type, Revenue Model, End-User)
  • US
  • Canada
• Europe (Platform, Content Type, Revenue Model, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Content Type, Revenue Model, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Content Type, Revenue Model, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Content Type, Revenue Model, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The New York Times (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CNN (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bytedance (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• News Corp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yahoo! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Guardian (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC News (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wall Street Journal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NBC News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Washington Post (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipboard (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BuzzFeed (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Time (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations