包裝奶昔市場規模、佔有率及成長分析（按包裝材料、口味、分銷管道及地區）－2025-2032 年產業預測

2023 年全球包裝奶昔市場規模為 3.4425 億美元，預計將從 2024 年的 3.6904 億美元成長到 2032 年的 6.4362 億美元，預測期內（2025-2032 年）的複合年成長率為 7.2%。

受即飲飲料需求不斷成長和消費者偏好變化的推動，全球包裝奶昔市場預計將顯著成長。這些以牛奶為原料的調味飲料採用方便的包裝，提供傳統的奶昔體驗，吸引了從兒童到成人的廣泛人群。隨著消費者越來越接受快節奏的生活方式，即飲趨勢正在推動包裝奶昔的銷售。巧克力、草莓和香草等一系列熱門口味正在進一步激發消費者的興趣。此外，健康意識的趨勢促使製造商推出低脂、低糖和高蛋白的奶昔，以滿足注重健身的市場的需求。多種包裝形式（例如單份瓶裝和袋裝）也增加了可用性，確保為忙碌的消費者提供令人滿意且方便的零食選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析

包裝奶昔市場規模（按包裝材料和複合年成長率） (2025-2032)

• 市場概覽
• 紙
• 錫
• 玻璃
• 塑膠

包裝奶昔市場規模（依口味及複合年成長率）(2025-2032)

• 市場概覽
• 巧克力
• 香草
• 草莓
• 其他

包裝奶昔市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 離線
• 線上

包裝奶昔市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle（Switzerland）
• Mengniu Dairy（China）
• Arla Foods（Denmark）
• Inner Mongolia Yili Industrial Group（China）
• FrieslandCampina（Netherlands）
• Danone（France）
• Muller Group（Germany）
• The Hain Celestial Group（USA）
• Agropur Dairy Cooperative（Canada）
• Saputo Inc.（Canada）
• PepsiCo（USA）
• Dean Foods（USA）
• Lactalis Group（France）
• Fairlife, LLC（USA）
• The Coca-Cola Company（USA）
• Amul（India）
• Chobani, LLC（USA）
• Dairy Farmers of America（USA）
• Fonterra Co-operative Group（New Zealand）

結論和建議

Global Packaged Milkshakes Market size was valued at USD 344.25 million in 2023 and is poised to grow from USD 369.04 million in 2024 to USD 643.62 million by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The global packaged milkshake market is poised for significant growth, fueled by rising demand for ready-to-drink beverages and shifting consumer preferences. These flavored milk-based drinks offer a traditional milkshake experience in convenient packaging, appealing to a wide demographic from children to adults. As consumers increasingly embrace fast-paced lifestyles, the ready-to-drink trend is enhancing packaged milkshake sales. A variety of popular flavors, including chocolate, strawberry, and vanilla, further elevate consumer interest. Additionally, health-conscious trends are prompting manufacturers to introduce low-fat, low-sugar, and high-protein milkshake options, catering to the fitness-oriented market. Diverse packaging formats like single-serve bottles and pouches also enhance accessibility, ensuring a satisfying and convenient snack choice for consumers on the go.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Packaged Milkshakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Packaged Milkshakes Market Segments Analysis

Global Packaged Milkshakes Market is segmented by Packaging Material, Flavor, Distribution Channel and region. Based on Packaging Material, the market is segmented into Paper, Tin, Glass and Plastic. Based on Flavor, the market is segmented into Chocolate, Vanilla, Strawberry and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Packaged Milkshakes Market

The Global Packaged Milkshakes market is experiencing growth largely due to their convenience, as these products can be enjoyed anytime and anywhere, aligning perfectly with the fast-paced lifestyles that many consumers lead today. The ready-to-drink format of packaged milkshakes caters to the growing demand for accessible, on-the-go options, making them highly appealing to busy individuals looking for quick, delicious beverages without the need for preparation. This demand for convenience not only drives the popularity of packaged milkshakes but also contributes significantly to the overall expansion of the market, as more consumers seek reliable and portable solutions for their beverage needs.

Restraints in the Global Packaged Milkshakes Market

The demand for packaged milkshakes in the global market is tempered by health-conscious consumers who are increasingly wary of products high in calories and sugar. This growing awareness around nutrition and healthier lifestyle choices has led many individuals to avoid indulgent options like milkshakes, thereby impacting their market appeal. As consumers prioritize low-calorie and low-sugar alternatives, the packaged milkshake industry may face significant challenges in attracting this segment of the market. Consequently, the overall demand outlook for packaged milkshakes may continue to decline unless manufacturers adapt their offerings to align with evolving consumer preferences for healthier choices.

Market Trends of the Global Packaged Milkshakes Market

The Global Packaged Milkshakes market is witnessing a significant shift towards health and wellness, driven by consumer demand for healthier beverage options. As awareness of nutrition grows, manufacturers are focusing on products featuring reduced sugar, low-fat milk, and plant-based alternatives to cater to health-conscious consumers. Furthermore, the incorporation of functional ingredients such as protein, probiotics, and added vitamins is becoming a key strategy for brands looking to differentiate their offerings. This trend is likely to continue gaining momentum, positioning the packaged milkshake market as a dynamic sector that prioritizes health without compromising on taste.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Packaged Milkshakes Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• Paper
• Tin
• Glass
• Plastic

Global Packaged Milkshakes Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Chocolate
• Vanilla
• Strawberry
• Others

Global Packaged Milkshakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Packaged Milkshakes Market Size & CAGR (2025-2032)

• North America (Packaging Material, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Packaging Material, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Material, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Material, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Material, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inner Mongolia Yili Industrial Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agropur Dairy Cooperative (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dean Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairlife, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations