深色烈酒市場規模、佔有率及成長分析（按類型、分銷管道、應用和地區）－2025-2032 年產業預測

預計到 2023 年，深色烈酒市場規模將達到 661.8 億美元，從 2024 年的 724.7 億美元成長到 2032 年的 1497.8 億美元，在預測期內（2025-2032 年）的複合年成長率為 9.5%。

受蘇格蘭威士忌和蘭姆酒的流行推動，全球深色烈酒市場正在快速成長，尤其是在中國和印度等新興市場。尤其是在美國，食品和飲料行業蓬勃發展，對優質精釀烈酒的需求不斷增加，對千禧世代具有很大的吸引力。這一趨勢是由消費者對奢侈品的轉向以及人們對異國風風味的接受度不斷提高所推動的。然而，人們對非酒精飲料的偏好日益成長等挑戰可能會抑製成長。然而，啤酒廠和酒吧的激增，加上策略性的電子商務舉措，將推動市場大幅成長。對高品質朗姆酒生產的投資以及對適量飲用朗姆酒有益健康的認知進一步支持了深色烈酒世界的積極前景。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

深色烈酒市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 威士忌酒
• 蘭姆酒
• 白蘭地

深色烈酒市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 線下交易
• 網路交易

深色烈酒市場規模（按應用）及複合年成長率（2025-2032）

• 市場概覽
• 酒吧
• 餐廳
• 酒吧
• 其他

深色烈酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• William Grant & Sons（United Kingdom）
• Bacardi Limited（Bermuda）
• Suntory Holdings（Japan）
• Pernod Ricard（France）
• Asahi Group Holdings（Japan）
• Kirin Holdings（Japan）
• Remy Cointreau（France）
• Brown-Forman Corporation（United States）
• Halewood Artisanal Spirits（United Kingdom）
• Amrut Distilleries（India）
• Edrington Group（United Kingdom）
• Campari Group（Italy）
• Heaven Hill Brands（United States）
• Sazerac Company（United States）
• Michter's Distillery（United States）
• Glenfarclas Distillery（United Kingdom）
• Teeling Whiskey Company（Ireland）
• MGP Ingredients（United States）
• Beam Suntory（United States）

結論和建議

Dark Spirits Market size was valued at USD 66.18 billion in 2023 and is poised to grow from USD 72.47 billion in 2024 to USD 149.78 billion by 2032, growing at a CAGR of 9.5% during the forecast period (2025-2032).

The global dark spirits market is experiencing rapid growth, particularly in emerging markets like China and India, driven by the popularity of Scotch whiskey and rum. With the food and beverage sector booming, especially in the US, the demand for premium craft spirits is on the rise, appealing significantly to millennials. The increasing acceptance of exotic flavors, alongside a shift towards luxury products, fuels this trend. However, challenges like the growing preference for non-alcoholic beverages could constrain growth. Nonetheless, a surge in breweries and bars, coupled with strategic e-commerce initiatives, positions the market for significant gains. Investments in high-quality rum production and recognition of health benefits associated with moderate consumption further bolster the positive outlook for dark spirits globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dark Spirits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dark Spirits Market Segments Analysis

Global Dark Spirits Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Whiskey, Rum and Brandy. Based on Distribution Channel, the market is segmented into Offline Trading and Online Trading. Based on Application, the market is segmented into Bars, Restaurants, Pubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dark Spirits Market

A significant factor propelling growth in the global dark spirits market is the rising demand for premium and super-premium categories, as affluent consumers show a preference for investing in high-quality spirits. This phenomenon is especially notable in established markets such as the United States, Europe, and Japan, where there is a robust appreciation for premium whiskey brands. In response to this trend, producers within the dark spirits sector are focusing their efforts on innovation and targeted marketing strategies to effectively address the evolving tastes and preferences of consumers. Consequently, this shift is shaping the future dynamics of the dark spirits market.

Restraints in the Dark Spirits Market

A significant challenge confronting the global dark spirits market stems from the rising competition posed by alternative alcoholic beverages like beer and wine. As consumers grow increasingly health-conscious, there is a marked shift towards lower-calorie and lower-alcohol options, contributing to a general decrease in alcohol consumption. This trend is especially prominent among younger demographics, who tend to explore fresh and innovative products. Consequently, manufacturers of dark spirits must prioritize product development and targeted marketing strategies to engage these consumers and safeguard their market position in an evolving and competitive environment. Adapting to these changes is crucial for sustaining relevance and market share.

Market Trends of the Dark Spirits Market

As of October 2023, the global dark spirits market is witnessing a significant shift toward premium and super-premium offerings, propelled by a burgeoning consumer base that prioritizes quality and exclusivity in liquor. This trend is further amplified by the increasing affluence of consumers who are willing to invest in luxury spirits, thereby elevating their overall drinking experience. Additionally, the rise of cocktail culture and sophisticated mixology practices is driving this demand, as enthusiasts increasingly seek unique and high-quality dark spirits for crafting artisanal cocktails. This confluence of factors solidifies premium dark spirits as a dominant segment within the dynamic spirits market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Dark Spirits Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whiskey
• Rum
• Brandy

Global Dark Spirits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Trading
• Online Trading

Global Dark Spirits Market Size by Application & CAGR (2025-2032)

• Market Overview
• Bars
• Restaurants
• Pubs
• Others

Global Dark Spirits Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halewood Artisanal Spirits (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amrut Distilleries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's Distillery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glenfarclas Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeling Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations