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市場調查報告書
商品編碼
1687529
零售市場人工智慧 (AI) 規模、佔有率及成長分析(按組件、技術、銷售管道、應用和地區)—2025 年至 2032 年行業預測Artificial Intelligence (AI) in Retail Market Size, Share, and Growth Analysis, By Component (Solution, Service), By Technology (Machine Learning, Natural Language Processing), By Sales Channel, By Application, By Region - Industry Forecast 2025-2032 |
預計零售業人工智慧 (AI) 市場規模將在 2023 年達到 80 億美元,並從 2024 年的 106.6 億美元成長到 2032 年的 1055.9 億美元,預測期內(2025-2032 年)的複合年成長率為 33.2%。
零售業擴大採用人工智慧 (AI),因為零售業非常注重改善客戶購物體驗和推動零售格局的數位轉型。隨著零售商尋求提高效率和盈利,這種轉變為人工智慧提供者創造了巨大的成長機會。利用人工智慧技術,零售企業可以有效地分析原始資料並獲得有價值的見解,以便做出明智的決策。然而,市場擴張面臨障礙,包括將人工智慧與現有舊有系統結合的挑戰、圍繞資料隱私的擔憂以及高成本。應對這些挑戰對於成功將人工智慧融入零售業並最大限度地發揮其潛在優勢至關重要。
Artificial Intelligence (AI) in Retail Market size was valued at USD 8.0 billion in 2023 and is poised to grow from USD 10.66 billion in 2024 to USD 105.59 billion by 2032, growing at a CAGR of 33.2% during the forecast period (2025-2032).
The retail industry is increasingly embracing Artificial Intelligence (AI), driven by a strong focus on enhancing the customer shopping experience and the ongoing digital transformation in the retail landscape. This shift presents significant growth opportunities for AI providers, as retailers look to boost efficiency and profitability. By leveraging AI technologies, retailers can effectively analyze raw data to derive valuable insights for informed decision-making. However, the market's expansion faces obstacles such as challenges in integrating AI with existing legacy systems, concerns surrounding data privacy, and the high costs associated with implementation. As the landscape evolves, addressing these challenges will be critical for the successful integration of AI in retail operations and maximizing its potential impact.
Top-down and bottom-up approaches were used to estimate and validate the size of the Artificial Intelligence (AI) In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Artificial Intelligence (AI) In Retail Market Segments Analysis
Global Artificial Intelligence (AI) in Retail Market is segmented by Component, Technology, Sales Channel, Application and region. Based on Component, the market is segmented into Solution and Service. Based on Technology, the market is segmented into Machine Learning, Natural Language Processing, Chatbots, Image and Video Analytics and Swarm Intelligence. Based on Sales Channel, the market is segmented into Omnichannel, Brick and Mortar and Pure-play Online Retailers. Based on Application, the market is segmented intoCustomer Relationship Management(CRM), Supply Chain and Logistics, Inventory Management, Product Optimization, In-Store Navigation, Payment and Pricing Analytics, Virtual Assistant and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Artificial Intelligence (AI) In Retail Market
Retail companies worldwide are prioritizing the enhancement of operational efficiency and productivity to maintain their competitive edge. The integration of Artificial Intelligence (AI) tools and solutions is crucial for these organizations, as it enables them to gain valuable insights across various aspects of their business. Additionally, AI-driven automation streamlines retail operations, allowing companies to achieve their goals more effectively. By leveraging AI technology, retailers can optimize processes, improve decision-making, and ultimately enhance customer experiences, further solidifying their position in an increasingly competitive market.
Restraints in the Artificial Intelligence (AI) In Retail Market
The integration of artificial intelligence into traditional retail systems presents significant challenges that hinder market growth. This advanced technology often encounters compatibility issues with existing infrastructure, which can delay implementation and adoption. As a result, companies are required to prioritize the development of AI solutions that can seamlessly work alongside legacy systems. This necessity for compliance with older technologies can restrict innovation, making it a considerable restraint for the artificial intelligence in retail market. Consequently, the complexity of merging these modern solutions with traditional frameworks may slow down the progress and effectiveness of AI in enhancing retail operations.
Market Trends of the Artificial Intelligence (AI) In Retail Market
The Artificial Intelligence (AI) in Retail market is witnessing a remarkable trend towards hyper-personalization, driven by shifting consumer preferences that prioritize tailored shopping experiences. As retailers aim to foster deeper engagement and enhance brand loyalty, AI technologies are being leveraged to analyze customer data and deliver personalized recommendations, targeted discounts, and customized marketing strategies. This shift not only boosts customer satisfaction but also promotes repeat business, setting a new standard for retail interactions. As consumer expectations continue to escalate, adopting AI for personalization has become essential for retailers seeking a competitive edge, ultimately transforming the landscape of the retail industry.