智慧型手機電視市場規模、佔有率及成長分析（內容類型、技術、螢幕大小、通路、服務類型、用途、應用、最終用戶及地區）－2025-2032 年產業預測

預計 2023 年全球智慧型手機電視市場規模將達到 145.3 億美元，從 2024 年的 156.8 億美元成長到 2032 年的 288 億美元，預測期內（2025-2032 年）的複合年成長率為 7.9%。

隨著智慧型手機和平板電腦等智慧型裝置的普及以及全球網路使用率的上升，行動電視市場預計將出現強勁成長。透過視訊點播 (VoD) 平台對優質體育、電影和娛樂內容的需求正在推動這一行業的發展。具有電視功能的智慧型手機的不斷發展，增加了免費電視服務的使用機會，尤其是在發展中地區，這推動了智慧型手機電視的銷售。 5G技術的出現進一步豐富了市場，為用戶提供了高速資料和卓越的媒體體驗。隨著串流媒體品質的提高以及 Netflix 和 Hulu 等方便用戶使用型平台在行動裝置上的普及，觀眾可以期待未來獲得更愉快的體驗。技術進步和消費者需求的結合預示著行動電視將擁有一個充滿活力的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 技術進步
• 客戶和購買標準分析

智慧型手機電視市場規模（按內容類型和複合年成長率） (2025-2032)

• 市場概覽
• 串流媒體
• 電視直播
• 一經請求
• 遊戲

智慧型手機電視市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 液晶
• LED
• 有機發光二極體
• QLED

智慧型手機電視市場規模（按螢幕大小和複合年成長率） (2025-2032)

• 市場概覽
• 32吋以下
• 32至55英寸
• 55吋或以上

智慧型手機電視市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 網路零售
• 線下零售
• 直銷

智慧型手機電視市場規模（按服務類型和複合年成長率） (2025-2032)

• 市場概覽
• 免費廣播
• 付費電視服務

智慧型手機電視市場規模（依用途及複合年成長率） (2025-2032)

• 市場概覽
• 固定式
• 可攜式的
• 智慧型手機

智慧型手機電視市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 串流電視內容
• 隨選視訊
• 其他

智慧型手機電視市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 家用
• 商業的

智慧型手機電視市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Samsung Electronics Co., Ltd.（South Korea）
• Apple Inc.（USA）
• Sony Corporation（Japan）
• LG Electronics Inc.（South Korea）
• Panasonic Corporation（Japan）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• TCL Technology（China）
• Hisense Group（China）
• Key Developments
• Sharp Corporation（Japan）
• Philips（Netherlands）
• Skyworth Group（China）
• Haier Group Corporation（China）
• OnePlus Technology（China）
• Realme（China）
• Oppo（China）
• Motorola Mobility LLC（USA）
• Nokia Corporation（Finland）
• Amazon.com, Inc.（USA）

結論和建議

Global Smartphone TV Market size was valued at USD 14.53 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 28.8 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The mobile TV market is poised for robust growth, driven by the increasing adoption of smart devices like smartphones and tablets, coupled with rising global internet usage. Demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms is propelling this sector forward. Enhanced production of TV-enabled smartphones has increased access to free-to-air services, particularly in developing regions, resulting in higher smartphone TV sales. The advent of 5G technology has further enriched the market, offering users high-speed data and superior media experiences. As streaming quality improves and user-friendly platforms like Netflix and Hulu gain popularity on mobile devices, viewers can anticipate an even more enjoyable experience ahead. The combination of technological advancements and consumer demand ensures a dynamic future for mobile TV.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphone TV Market Segments Analysis

Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphone TV Market

The growth of the global Smartphone TV market can be attributed to the rising adoption of smartphones by individuals worldwide. This sector has experienced remarkable advancements in recent years and is anticipated to continue its impressive growth trajectory. The capability to stream or watch live video content on mobile devices anytime and anywhere is a significant factor contributing to this trend. Additionally, the increasing prevalence of smartphones and tablets across the globe is propelling the development of the Smartphone TV market, highlighting the importance of portable media consumption in today's digital landscape.

Restraints in the Global Smartphone TV Market

The global smartphone TV market is influenced by several external factors that may impact its competitive landscape in the upcoming years. Key aspects to consider include the intensity of competitive rivalry among existing players, as well as the potential threat posed by new entrants into the market. These factors will shape the dynamics of competition, affecting pricing strategies, innovation, and market share, ultimately determining the overall growth and sustainability of the smartphone TV sector. Understanding these elements is crucial for stakeholders aiming to navigate the challenges and opportunities within this rapidly evolving market.

Market Trends of the Global Smartphone TV Market

The Global Smartphone TV market is experiencing a notable trend toward the integration of foldable smartphones, reflecting a shift in consumer preferences for versatile and adaptable devices. As advancements in display technology continue to progress, foldable smartphones are emerging as a popular choice due to their innovative screen designs that can fold and unfold, providing users with enhanced options for different screen sizes and shapes. This trend is not only driving demand for foldable devices but also influencing the development of mobile content and streaming services tailored to these unique form factors, reinforcing the convergence of smartphones and TV experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement
• Customer & Buying Criteria Analysis

Global Smartphone TV Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Streaming
• Live TV
• On-Demand
• Gaming

Global Smartphone TV Market Size by Technology & CAGR (2025-2032)

• Market Overview
• LCD
• LED
• OLED
• QLED

Global Smartphone TV Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Less than 32 inches
• 32 to 55 inches
• Above 55 inches

Global Smartphone TV Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Direct Sales

Global Smartphone TV Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Free-to-air
• Pay-TV Services

Global Smartphone TV Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Fixed
• Portable
• Mobile

Global Smartphone TV Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stream Television Content
• On-demand Videos
• Others

Global Smartphone TV Market Size by End User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Smartphone TV Market Size & CAGR (2025-2032)

• North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • US
  • Canada
• Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motorola Mobility LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations