指示性分析市場規模、佔有率及成長分析（按組件、業務功能、資料類型、組織規模、部署模型、應用、垂直領域和地區）－2025 年至 2032 年產業預測

2023 年全球指示性分析市場規模價值 94 億美元，預計將從 2024 年的 114 億美元成長到 2032 年的 534.4 億美元，預測期間（2025-2032 年）的複合年成長率為 21.3%。

利用說明分析的公司可以很好地採用預測性和指示性分析分析，透過歷史資料和演算法增強其預測能力。美國醫學院強調，不必要的服務每年給美國醫療保健產業造成 7,500 億美元的損失，這表明預測分析可以透過預測病患病情來減少財務浪費，從而節省高達 15% 的預算。全球對巨量資料基礎設施的投資、日益增多的網路犯罪以及對犯罪預測和預防日益成長的需求正在推動指示性分析市場的強勁成長。此外，隨著組織尋求更高的效率和洞察力，傳統商業智慧工具的限制可能會進一步加速朝向更複雜的分析解決方案的轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術分析
• 案例研究

指示性分析市場規模（依組成部分及複合年成長率） (2025-2032)

• 市場概覽
• 軟體
• 服務
  • 專業服務
  • 託管服務

指示性分析市場規模（依業務功能和複合年成長率） (2025-2032)

• 市場概覽
• 人力資源
• 銷售量
• 行銷
• 金融
• 手術

指示性分析市場規模（按資料類型和複合年成長率） (2025-2032)

• 市場概覽
• 非結構化資料
• 半結構化資料
• 結構化資料

指示性分析市場規模（依組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 大型企業
• 中小企業

指示性分析市場規模（按部署模型和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲

指示性分析市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 風險管理
• 營運管理
• 收益管理
• 網管
• 供應鏈管理
• 人才管理
• 其他用途

指示性分析市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• 醫療保健和生命科學
• BFSI
• 通訊和資訊技術
• 零售與電子商務
• 媒體和娛樂
• 製造業
• 能源和公用事業
• 旅遊與飯店
• 運輸和物流
• 政府和國防
• 其他行業

指示性分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（US）
• Microsoft（US）
• Salesforce（US）
• SAP（Germany）
• SAS Institute（US）
• Ayata（US）
• Sisense（US）
• Happiest Minds（India）
• River Logic（US）
• Frontline Systems（US）
• Mitek Analytics（France）
• Panorat.IO（US）
• Domo, Inc.（US）

結論和建議

Global Prescriptive Analytics Market size was valued at USD 9.4 billion in 2023 and is poised to grow from USD 11.4 billion in 2024 to USD 53.44 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).

Businesses leveraging descriptive analytics are well-equipped to adopt predictive and prescriptive analytics, enhancing their forecasting capabilities through historical data and algorithms. The National Academy of Medicine highlights that unnecessary services cost the US healthcare industry $750 billion annually, indicating significant potential for predictive analytics to mitigate financial waste by predicting patient ailments and potentially saving up to 15% of budgets. The global investment in big data infrastructure, alongside rising cybercrimes and the escalating demand for crime prediction and prevention, is poised to drive robust growth in the prescriptive analytics market. Additionally, the limitations of traditional business intelligence tools will further accelerate the shift towards more sophisticated analytics solutions as organizations seek greater efficiency and insight.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Prescriptive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Prescriptive Analytics Market Segments Analysis

Global Prescriptive Analytics Market is segmented by Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Human Resources, Sales, Marketing, Finance and Operations. Based on Data Type, the market is segmented into Unstructured Data, Semi-Structured Data and Structured Data. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Risk Management, Operations Management, Revenue Management, Network Management, Supply Chain Management, Workforce Management and Other Applications. Based on Vertical, the market is segmented into Healthcare And Life Sciences, BFSI, Telecom And Information Technology, Retail And Ecommerce, Media And Entertainment, Manufacturing, Energy And Utility, Travel And Hospitality, Transportation And Logistics, Government And Defense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Prescriptive Analytics Market

A central factor driving the Global Prescriptive Analytics market is the emphasis on customer-centricity across various sectors. By leveraging prescriptive analytics, organizations can enhance customer experiences through in-depth analysis of customer data, preferences, and behavioral trends. This approach allows businesses to create highly targeted marketing strategies, offer personalized recommendations, and design customized product offerings. As companies increasingly recognize the significance of understanding and catering to individual customer needs, the demand for prescriptive analytics solutions continues to grow, facilitating more effective engagement and satisfaction while ultimately driving business success in a competitive landscape.

Restraints in the Global Prescriptive Analytics Market

The global prescriptive analytics market faces significant challenges due to a lack of qualified professionals skilled in data science, statistical modeling, machine learning, and programming. Organizations aiming to adopt prescriptive analytics may struggle to find talent proficient in managing complex data sets and extracting actionable insights. This shortage of expertise can hinder the effective implementation of prescriptive analytics solutions, ultimately limiting their broader adoption across various industries. Consequently, the gap in skilled professionals may serve as a substantial restraint on the growth and scalability of the global prescriptive analytics market, impacting its overall potential for advancement.

Market Trends of the Global Prescriptive Analytics Market

A significant trend shaping the global prescriptive analytics market is the accelerated adoption of AI-driven decision-making tools across diverse sectors. Companies are increasingly leveraging prescriptive analytics to refine operational efficiency, enhance customer engagement, and secure a competitive edge in their respective markets. This shift is largely fueled by the urgency to make swift, data-driven decisions that align with rapidly changing market dynamics. Continuous advancements in machine learning and big data technologies are rendering prescriptive analytics more accessible and cost-effective, thereby appealing to a wider array of businesses. Consequently, the global prescriptive analytics market is poised for substantial growth in the upcoming years, reflecting this profound trend.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Prescriptive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Professional Services
  • Managed Services

Global Prescriptive Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Human Resources
• Sales
• Marketing
• Finance
• Operations

Global Prescriptive Analytics Market Size by Data Type & CAGR (2025-2032)

• Market Overview
• Unstructured Data
• Semi-Structured Data
• Structured Data

Global Prescriptive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Prescriptive Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Prescriptive Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Operations Management
• Revenue Management
• Network Management
• Supply Chain Management
• Workforce Management
• Other Applications

Global Prescriptive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Healthcare And Life Sciences
• BFSI
• Telecom And Information Technology
• Retail And Ecommerce
• Media And Entertainment
• Manufacturing
• Energy And Utility
• Travel And Hospitality
• Transportation And Logistics
• Government And Defense
• Other Verticals

Global Prescriptive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• River Logic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontline Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitek Analytics (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panorat.IO (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations