機器人流程自動化市場規模、佔有率及成長分析（按流程、操作、類型、垂直領域和地區）－2025 年至 2032 年產業預測

預計到 2023 年機器人流程自動化市場規模將達到 65 億美元，從 2024 年的 87.8 億美元成長到 2032 年的 968.1 億美元，預測期內（2025-2032 年）的複合年成長率為 35.0%。

由於對效率和生產力的需求不斷增加，預計各行各業對機器人流程自動化 (RPA) 的需求將大幅增加。隨著全球數位轉型加速以及法規變得更加複雜，RPA 市場有望實現成長。人事費用上升、對資源效率的重視以及機器人技術的進步等因素可能會為 RPA 提供者創造新的商機。此外，勞動力技能短缺的加劇預計將進一步推動 RPA 的採用。然而，該領域的公司需要克服諸如變革阻力、部署複雜性以及對投資收益的擔憂等挑戰，這些挑戰可能會阻礙未來幾年的市場進步。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

機器人流程自動化市場規模（按流程和複合年成長率） (2025-2032)

• 市場概覽
• 自動化解決方案
• 決策支援和管理解決方案
• 互動解決方案

機器人流程自動化市場規模（按營運方式和複合年成長率） (2025-2032)

• 市場概覽
• 基於規則
• 知識庫

機器人流程自動化市場規模（按類型和複合年成長率）（2025-2032）

• 市場概覽
• 工具基座
  • 基於模型的應用工具
  • 基於流程的應用工具
• 基於服務的
  • 諮詢
  • 融合發展
  • 訓練

機器人流程自動化市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI
• 通訊和IT產業
• 旅遊、飯店及交通
• 零售和消費品
• 製造業和物流業
• 醫療保健和製藥
• 其他行業

機器人流程自動化市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Automation Anywhere（United States）
• UiPath（United States）
• WorkFusion（United States）
• NICE（Israel）
• Pegasystems（United States）
• SAP（Germany）
• Appian（United States）
• Datamatics（India）
• Epiance（India）
• AutomationEdge（India）
• Xerox Corporation（United States）
• Verint Systems Inc.（United States）
• UiPath SRL（Romania）
• Celaton Ltd.（United Kingdom）
• IPsoft, Inc.（United States）
• Arago US, Inc.（United States）

結論和建議

Robotic Process Automation Market size was valued at USD 6.5 billion in 2023 and is poised to grow from USD 8.78 billion in 2024 to USD 96.81 billion by 2032, growing at a CAGR of 35.0% during the forecast period (2025-2032).

The demand for robotic process automation (RPA) is set to rise significantly across various industries, driven by an increasing need for efficiency and productivity. As digital transformation accelerates globally and regulatory complexities multiply, the RPA market is poised for growth. Factors such as escalating labor costs, a strong focus on resource efficiency, and advancements in robotic technologies will create new opportunities for RPA providers. Additionally, the ongoing skill shortage in the workforce is expected to further fuel RPA adoption. However, companies in this space must navigate challenges including resistance to change, deployment complexities, and concerns regarding return on investment, which could hinder market progress in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Robotic Process Automation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Robotic Process Automation Market Segments Analysis

Global Robotic Process Automation Market is segmented by Process, Operation, Type, Industry and region. Based on Process, the market is segmented into Automated Solution, Decision Support and Management Solution and Interaction Solution. Based on Operation, the market is segmented into Rule Based and Knowledge Based. Based on Type, the market is segmented into Tool Based and Service Based. Based on Industry, the market is segmented into BFSI, Telecom and IT Industry, Travel, Hospitality, and Transportation Industry, Retail and Consumer Goods, Manufacturing and Logistics Industry, Healthcare and Pharmaceuticals and Other Industries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Robotic Process Automation Market

In today's unpredictable economic environment, nearly every industry is prioritizing enhancements in productivity and efficiency as a means to boost profits, leading to a significant shift towards the adoption of automation technologies. This growing trend is expected to drive substantial demand for robotic process automation (RPA) throughout the forecast period and into the future. Organizations are recognizing that implementing RPA can streamline operations, reduce operational costs, and ultimately lead to greater profitability, thereby solidifying its role as a key driver in the market. As a result, the RPA market is poised for continued expansion in various sectors.

Restraints in the Robotic Process Automation Market

Concerns about workforce displacement have resulted in resistance from employees towards the adoption of automation across various industries. This pushback stems from lingering apprehensions and a lack of understanding about how automation can contribute to business operations and enhance productivity. As organizations consider implementing Robotic Process Automation (RPA), it is crucial to address these concerns and improve knowledge surrounding the role of automation. Without effectively communicating the benefits and reassuring employees about their job security, companies may face significant challenges in integrating RPA solutions and realizing their full potential in streamlining processes and improving efficiency.

Market Trends of the Robotic Process Automation Market

The Robotic Process Automation (RPA) market is witnessing a significant shift towards cost-effective solutions tailored for small and medium enterprises (SMEs). While large corporations have already recognized the transformative potential of RPA, the challenge remains to design affordable and scalable solutions that cater to the unique needs of SMEs. This evolving trend presents a lucrative opportunity for providers to innovate and deliver accessible automation tools, enabling SMEs to enhance efficiency and reduce operational costs. As RPA becomes increasingly mainstream, the focus on democratizing automation will likely drive growth and broaden market adoption, reshaping the competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Robotic Process Automation Market Size by Process & CAGR (2025-2032)

• Market Overview
• Automated Solution
• Decision Support and Management Solution
• Interaction Solution

Global Robotic Process Automation Market Size by Operation & CAGR (2025-2032)

• Market Overview
• Rule Based
• Knowledge Based

Global Robotic Process Automation Market Size by Type & CAGR (2025-2032)

• Market Overview
• Tool Based
  • Model-Based Application Tools
  • Process-Based Application Tools
• Service Based
  • Consulting
  • Integration and Development
  • Training

Global Robotic Process Automation Market Size by Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecom and IT Industry
• Travel, Hospitality, and Transportation Industry
• Retail and Consumer Goods
• Manufacturing and Logistics Industry
• Healthcare and Pharmaceuticals
• Other Industries

Global Robotic Process Automation Market Size & CAGR (2025-2032)

• North America (Process, Operation, Type, Industry)
  • US
  • Canada
• Europe (Process, Operation, Type, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Process, Operation, Type, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Process, Operation, Type, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Process, Operation, Type, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Automation Anywhere (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkFusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appian (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datamatics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epiance (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AutomationEdge (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xerox Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath SRL (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celaton Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IPsoft, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arago US, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations