資料分析市場規模、佔有率及成長分析（按類型、解決方案、應用、產業和地區）－2025 年至 2032 年產業預測

2023 年資料分析市場規模價值 650 億美元，預計將從 2024 年的 828.8 億美元成長到 2032 年的 5,787.7 億美元，預測期內（2025-2032 年）的複合年成長率為 27.5%。

受巨量資料和預測分析需求不斷成長的推動，全球資料分析市場正在經歷各行各業的強勁成長。資料分析結合了電腦程式設計、數學和統計學，對於獲得有價值的見解和解決複雜的商業問題至關重要。市場領先公司正在加大對可擴展資料共用解決方案、資料架構和人工智慧主導分析的投資，以推動創新和數位轉型。根據 Qualtrics 和 ServiceNow 的研究，83% 的消費者更喜歡使用提供無縫數位體驗的產品，70% 的消費者更信任此類產品。隨著企業優先考慮資料主導的決策，由於人工智慧和自動化在提高效率和競爭優勢方面發揮關鍵作用，市場預計將進一步擴大。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

資料分析市場規模（按類型和複合年成長率） (2025-2032)

• 市場概覽
• 說明分析
• 預測分析
• 擴展分析
• 即時分析
• 指示性分析
• 其他（診斷分析）

資料分析市場規模（按解決方案和複合年成長率） (2025-2032)

• 市場概覽
• 資料管理
• 資料探勘
• 安全情報
• 資料監控

資料分析市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 供應鏈管理
• 企業資源規劃
• 資料庫管理
• 人力資源管理
• 客戶關係管理
• 其他（產品生命週期管理）

資料分析市場規模（按產業和複合年成長率） (2025-2032)

• 市場概覽
• 衛生保健
• 資訊科技/通訊
• BFSI
• 教育
• 製造業
• 政府
• 運輸和物流
• 零售與電子商務
• 其他（媒體和娛樂）

資料分析市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Zoho Corporation Pvt. Ltd.（India）
• Oracle（US）
• ThoughtSpot, Inc.（US）
• SAP SE（Germany）
• Dell Inc.（US）
• Amazon Web Services, Inc.（US）
• SAS Institute Inc.（US）
• Alteryx, Inc（US）
• IBM Corporation（US）
• Microsoft（US）
• MicroStrategy Inc.（US）
• Pyramid Analytics（Netherlands）
• Teradata Corporation（US）
• Domo, Inc.（US）
• Snowflake Inc.（US）
• Sisense, Inc.（US）

結論和建議

Data Analytics Market size was valued at USD 65.0 billion in 2023 and is poised to grow from USD 82.88 billion in 2024 to USD 578.77 billion by 2032, growing at a CAGR of 27.5% during the forecast period (2025-2032).

The Global Data Analytics Market is experiencing robust growth, driven by the rising demand for big data and predictive analytics across industries. Data analysis, which integrates computer programming, mathematics, and statistics, is crucial for extracting valuable insights and solving complex business challenges. Leading market players are increasingly investing in scalable data-sharing solutions, data fabrics, and AI-driven analytics to foster innovation and digital transformation. According to a survey by Qualtrics and ServiceNow, 83% of consumers prefer engaging with products that offer seamless digital experiences, while 70% place greater trust in such offerings. As organizations prioritize data-driven decision-making, the market is set to expand further, with AI and automation playing a pivotal role in enhancing efficiency and competitive advantage.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Analytics Market Segments Analysis

Global Data Analytics Market is segmented by Type, Solution, Application, Industry and region. Based on Type, the market is segmented into Descriptive Analytics, Predictive Analytics, Augmented Analytics, Real-Time Analytics, Prescriptive Analytics and Others (Diagnostic Analytics). Based on Solution, the market is segmented into Data Management, Data Mining, Security Intelligence and Data Monitoring. Based on Application, the market is segmented into Supply Chain Management, Enterprise Resource Planning, Database Management, Human Resource Management, Customer Relationship Management and Others (Product Lifecycle Management). Based on Industry, the market is segmented into Healthcare, IT & Telecom, BFSI, Education, Manufacturing, Government, Transportation & Logistics, Retail & E-commerce and Others (Media & Entertainment). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Data Analytics Market

The exponential surge in data generation from businesses and consumers is a key driver propelling the growth of the global data analytics market. Organizations across industries are increasingly leveraging advanced big data analytics solutions to process and interpret vast volumes of structured and unstructured data. The ability to extract actionable insights from this information enhances decision-making, optimizes operations, and fosters competitive advantage. Additionally, the rise of digital transformation, IoT adoption, and AI-driven analytics is further accelerating the demand for robust data analytics platforms. As companies prioritize data-driven strategies to improve efficiency and customer experience, the need for scalable and intelligent analytics solutions continues to expand, fueling market growth on a global scale.

Restraints in the Global Data Analytics Market

Growing concerns over data privacy, coupled with increasingly stringent regulations such as the General Data Protection Regulation (GDPR), are emerging as significant restraints in the Global Data Analytics Market. Organizations face mounting challenges in collecting, storing, and processing personal data, as regulatory frameworks impose strict compliance requirements and potential financial penalties for non-compliance. These legal constraints can limit the scope of data-driven insights, reducing the effectiveness of advanced analytics solutions, particularly in industries reliant on customer data. Moreover, evolving global policies on cross-border data transfers further complicate operational strategies for multinational enterprises, leading to increased compliance costs and potential restrictions on leveraging big data for competitive advantage, thereby slowing market expansion.

Market Trends of the Global Data Analytics Market

The integration of artificial intelligence (AI) and machine learning (ML) with big data analytics is driving a transformative shift in the Global Data Analytics Market. This convergence is enhancing the ability of enterprises to identify complex patterns, generate predictive insights, and automate decision-making processes with greater precision. By leveraging AI and ML algorithms, organizations can extract deeper, more actionable intelligence from vast datasets, enabling data-driven strategies that optimize operations and improve business outcomes. This trend is accelerating the adoption of advanced analytics tools across industries, empowering companies to gain a competitive edge through real-time forecasting, risk assessment, and process automation. As AI-driven analytics continue to evolve, businesses are increasingly prioritizing intelligent, automated solutions to maximize efficiency and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Data Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Augmented Analytics
• Real-Time Analytics
• Prescriptive Analytics
• Others (Diagnostic Analytics)

Global Data Analytics Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Data Management
• Data Mining
• Security Intelligence
• Data Monitoring

Global Data Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Supply Chain Management
• Enterprise Resource Planning
• Database Management
• Human Resource Management
• Customer Relationship Management
• Others (Product Lifecycle Management)

Global Data Analytics Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Healthcare
• IT & Telecom
• BFSI
• Education
• Manufacturing
• Government
• Transportation & Logistics
• Retail & E-commerce
• Others (Media & Entertainment)

Global Data Analytics Market Size & CAGR (2025-2032)

• North America (Type, Solution, Application, Industry)
  • US
  • Canada
• Europe (Type, Solution, Application, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Zoho Corporation Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations