進階分析市場規模、佔有率及成長分析（按產品、類型、業務功能、垂直領域和地區）－2025 年至 2032 年產業預測

2023 年全球進階分析市場規模價值 740 億美元，預計將從 2024 年的 919.8 億美元成長到 2032 年的 5,241.7 億美元，預測期內（2025-2032 年）的複合年成長率為 24.3%。

全球高階分析市場正在經歷顯著成長，這得益於機器學習和人工智慧 (AI) 的日益普及，以實現個人化的消費者體驗以及網路購物的激增。社交網路平台的興起進一步增加了對複雜分析解決方案的需求，使企業能夠利用大量資料做出及時、基於事實的決策。提高分析領域的資料評估技能有助於企業簡化業務並滿足相關人員的需求，從而帶來大量投資，尤其是來自銀行業和醫療保健等領域的投資。顯著的進步包括整合人工智慧和資料分析來製定醫療保健領域的個人化治療計劃，而 IBM 和 Palantir Technologies 等合作旨在改變患者的治療結果。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

高階分析市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
  • 雲
  • 本地
• 服務
  • 專業服務
  • 培訓和諮詢
  • 系統整合與實施
  • 支援和維護
  • 託管服務

高階分析市場規模（按類型和複合年成長率） (2025-2032)

• 市場概覽
• 巨量資料分析
• 預測分析
• 客戶分析
• 統計分析
• 風險分析
• 指示性分析
• 其他類型

高階分析市場規模（按業務功能和複合年成長率） (2025-2032)

• 市場概覽
• 人力資源
• 銷售和行銷
• 財會
• 營運和供應鏈
• 其他業務功能

高階分析市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI
• 通訊
• 零售和消費品
• 製造業
• 醫療保健和生命科學
• 媒體與娛樂
• 政府和國防
• 汽車與運輸
• 資訊科技/資訊科技
• 其他行業

高階分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（United States）
• Microsoft Corporation（United States）
• SAP SE（Germany）
• Oracle Corporation（United States）
• SAS Institute Inc.（United States）
• Amazon Web Services Inc.（United States）
• Google LLC（United States）
• Teradata Corporation（United States）
• MicroStrategy Incorporated（United States）
• KNIME AG（Switzerland）
• FICO（Fair Isaac Corporation）（United States）
• Databricks, Inc.（United States）
• MathWorks, Inc.（United States）

結論和建議

Global Advanced Analytics Market size was valued at USD 74.0 billion in 2023 and is poised to grow from USD 91.98 billion in 2024 to USD 524.17 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The global advanced analytics market is experiencing substantial growth, driven by the increasing adoption of machine learning and artificial intelligence (AI) for personalized consumer experiences, as well as the surge in online shopping. The rise of social networking platforms has further intensified the demand for sophisticated analytics solutions, enabling companies to harness vast amounts of data for timely, fact-based decision-making. Enhanced data evaluation skills in the analytics space are helping enterprises streamline operations and meet stakeholder demands, leading to significant investments, particularly from sectors like banking and healthcare. Notable advancements include the integration of AI with data analytics to create personalized treatment plans in healthcare, exemplified by partnerships like IBM and Palantir Technologies aimed at transforming patient care outcomes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Advanced Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Advanced Analytics Market Segments Analysis

Global Advanced Analytics Market is segmented by Offering, Type, Business Function, Vertical and region. Based on Offering, the market is segmented into Solutions and Services. Based on Type, the market is segmented into Big Data Analytics, Predictive Analytics, Customer Analytics, Statistical Analytics, Risk Analytics, Prescriptive Analytics and Other Types. Based on Business Function, the market is segmented into HR, Sales And Marketing, Finance And Accounting, Operations And Supply Chain and Other Business Function. Based on Vertical, the market is segmented into BFSI, Telecom, Retail & Consumer Goods, Manufacturing, Healthcare & Life Sciences, Media & Entertainment, Government & Defense, Automotive & Transportation, IT & ITEs and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Advanced Analytics Market

The surge in data generation is driving a heightened demand for advanced analytics solutions, as organizations seek to extract valuable insights and facilitate informed decision-making. As businesses accumulate vast amounts of data, the necessity for sophisticated analytical tools becomes paramount. These solutions enable companies to navigate complex data landscapes and uncover patterns that inform strategic directions. Consequently, the global advanced analytics market is witnessing significant growth, propelled by the need for enhanced data-driven strategies across various industries. This trend underscores the critical role that advanced analytics play in helping organizations harness the power of data effectively.

Restraints in the Global Advanced Analytics Market

The Global Advanced Analytics market faces a significant challenge due to the scarcity of highly skilled professionals with expertise in data science, statistics, and programming. This deficiency in qualified personnel can hinder the market's growth and development, as organizations rely on advanced analytics to derive insightful conclusions from complex data sets. Without enough experts to drive these analytical processes, companies may struggle to fully leverage the potential of advanced analytics, ultimately affecting their competitiveness and ability to innovate. Addressing this skills gap is crucial for the sustained expansion and advancement of the market in the forthcoming years.

Market Trends of the Global Advanced Analytics Market

The Global Advanced Analytics market is witnessing a significant upward trend, primarily driven by the dominance of Artificial Intelligence (AI) and Machine Learning (ML). These cutting-edge technologies empower organizations to harness vast amounts of complex and unstructured data, enabling deeper insights and enhanced predictive capabilities. By automating decision-making processes, AI and ML not only streamline operations but also improve responsiveness to market dynamics. This shift is pushing companies across various sectors to invest heavily in advanced analytics solutions, fostering innovation and competitiveness. As businesses prioritize data-driven strategies, the demand for AI and ML in advanced analytics is expected to surge, shaping the future landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Advanced Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solutions
  • Cloud
  • On-Premises
• Services
  • Professional Services
  • Training & Consulting
  • System Integration & Implementation
  • Support & Maintenance
  • Managed Services

Global Advanced Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Big Data Analytics
• Predictive Analytics
• Customer Analytics
• Statistical Analytics
• Risk Analytics
• Prescriptive Analytics
• Other Types

Global Advanced Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• HR
• Sales And Marketing
• Finance And Accounting
• Operations And Supply Chain
• Other Business Function

Global Advanced Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecom
• Retail & Consumer Goods
• Manufacturing
• Healthcare & Life Sciences
• Media & Entertainment
• Government & Defense
• Automotive & Transportation
• IT & ITEs
• Other Verticals

Global Advanced Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Type, Business Function, Vertical)
  • US
  • Canada
• Europe (Offering, Type, Business Function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Type, Business Function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Type, Business Function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Type, Business Function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KNIME AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FICO (Fair Isaac Corporation) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Databricks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MathWorks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations