預測分析市場規模、佔有率及成長分析（按組件、部署模式、組織規模、垂直產業和地區）－2025 年至 2032 年產業預測

預測分析市場規模預計到 2023 年將達到 163 億美元，從 2024 年的 202.4 億美元成長到 2032 年的 1,146.3 億美元，預測期內（2025-2032 年）的複合年成長率為 24.2%。

全球預測分析市場正在經歷顯著成長，這得益於預測工具的採用率不斷提高、巨量資料基礎設施的投資以及物聯網和人工智慧技術的整合。然而，缺乏熟練的 IT 專業人員和高實施成本等挑戰可能會阻礙市場擴張。在電子商務領域，透過客戶感知研究和有針對性的線上和社交媒體廣告來改善客戶體驗正在推動銷售。此外，隨著資料量的增加，預測分析的應用預計將擴展到財務和人力資源領域。各行各業的公司都在透過在銷售、行銷、營運和供應鏈管理中策略性地使用預測分析來實現更高的效率和盈利。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

預測分析市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
  • 財務分析
  • 詐欺偵測
  • 盈利管理
  • 管治風險合規管理
  • 其他財務分析應用程式
  • 風險分析
  • 網路風險管理
  • 營運風險管理
  • 信用與市場風險管理
  • 其他風險分析應用
  • 行銷分析
  • 預測模型
  • 收益管理
  • 產品和服務發展策略
  • 其他行銷分析應用程式
  • 銷售分析
  • 銷售生命週期管理
  • 銷售負責人效率管理
  • 其他銷售分析應用程式
  • 客戶分析
  • 客戶細分與叢集
  • 客戶行為分析
  • 客戶忠誠度和滿意度監控
  • 其他客戶分析應用程式
  • 網路和社群媒體分析
  • 社群媒體管理
  • 搜尋引擎最佳化
  • 效能監控
  • 競爭基準測試
  • 供應鏈分析
  • 配送和物流最佳化
  • 庫存管理
  • 製造分析
  • 其他供應鏈分析應用程式
  • 網路分析
  • 智慧型網路最佳化
  • 交通管理
  • 其他網路分析應用程式
  • 其他預測分析解決方案
• 服務
  • 託管服務
  • 專業服務
  • 支援和維護
  • 諮詢
  • 部署和整合

以部署模式和複合年成長率預測的分析市場規模（2025-2032）

• 市場概覽
• 雲
• 本地

以組織規模和複合年成長率預測的分析市場規模（2025-2032）

• 市場概覽
• 大型企業
• 中小企業

以產業垂直和複合年成長率預測的分析市場規模（2025-2032）

• 市場概覽
• BFSI
• 零售與電子商務
• 通訊和 IT
• 運輸和物流
• 媒體和娛樂
• 製造業
• 醫療保健和生命科學
• 旅遊與飯店
• 能源和公共
• 政府和國防
• 其他行業

各地區分析市場規模預測及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（US）
• Microsoft（US）
• Oracle（US）
• SAP（Germany）
• SAS Institute（US）
• Google（US）
• Salesforce（US）
• Amazon Web Services（AWS）（US）
• Hewlett Packard Enterprise（HPE）（US）
• Teradata（US）
• Domo（US）
• Board International（Switzerland）
• Hitachi Vantara（US）
• Happiest Minds（India）
• Dataiku（US）
• In-med Prognostics（India）
• Aito.Ai（Finland）
• Symend（US）
• Onward Health（India）
• Unioncrate（US）
• CyberLabs（Brazil）
• Amlgo Labs（India）
• Verimos（US）

結論和建議

Predictive Analytics Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 20.24 billion in 2024 to USD 114.63 billion by 2032, growing at a CAGR of 24.2% during the forecast period (2025-2032).

The global predictive analytics market is experiencing significant growth, propelled by the increasing adoption of predictive tools, investments in big data infrastructure, and the integration of IoT and AI technologies. However, challenges such as a shortage of skilled IT professionals and high implementation costs may hinder market expansion. In the eCommerce sector, improved customer experiences are enhancing sales, driven by customer perception research and targeted online and social media advertising. Moreover, the application of predictive analytics is expected to extend into finance and human resources, with the rise of massive data. Businesses across various sectors are benefiting from the strategic use of predictive analytics in sales, marketing, operations, and supply chain management, fostering greater efficiency and profitability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Predictive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Predictive Analytics Market Segments Analysis

Global Predictive Analytics Market is segmented by Component, Deployment Mode, Organization Size, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and SmallAndMedium-Sized Enterprises. Based on Vertical, the market is segmented into BFSI, RetailAndEcommerce, Telecom And IT, TransportationAndLogistics, MediaAndEntertainment, Manufacturing, HealthcareAndLife Sciences, TravelAndHospitality, EnergyAndUtilities, GovernmentAndDefense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, LatinAmericaand Middle East & Africa.

Driver of the Predictive Analytics Market

The accelerating volume of data generated by companies across various sectors is significantly boosting the demand for predictive analytics. As organizations harness big data to forecast trends, enhance operational efficiency, and make data-driven decisions, the predictive analytics market experiences substantial growth. This trend highlights the critical role that advanced data analysis plays in helping businesses stay competitive and agile in an ever-evolving landscape. By leveraging predictive analytics, companies can gain valuable insights that inform strategic decisions, ultimately leading to improved outcomes and a stronger market position. Thus, the increasing reliance on data-driven approaches is a key driver of this market's expansion.

Restraints in the Predictive Analytics Market

One notable restraint in the predictive analytics market is the considerable initial investment necessary for implementing such solutions. The financial burden associated with acquiring the required technology, integrating systems, and facilitating employee training can pose challenges, particularly for small and medium-sized enterprises (SMEs). These costs may deter potential adopters from leveraging predictive analytics, as they may find it difficult to justify the upfront expenditure. Consequently, the high barrier to entry can limit the growth and widespread adoption of predictive analytics tools among businesses that could benefit from enhanced data-driven decision-making but lack the financial resources to invest in them.

Market Trends of the Predictive Analytics Market

The predictive analytics market is witnessing a significant trend towards the integration of predictive analytics with traditional business intelligence (BI) systems, driven by the demand for a comprehensive and actionable approach to data analysis. This convergence allows organizations to leverage historical data insights alongside advanced predictive modeling, enabling proactive decision-making in dynamic environments. Enhanced accessibility through user-friendly interfaces and sophisticated data visualization tools empowers data analysts and business users alike to interpret integrated insights effectively. As predictive models evolve through continuous learning, organizations benefit from increased accuracy and value, ultimately leading to improved productivity, higher ROI, and a competitive advantage in today's data-centric landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Predictive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Financial Analytics
  • Fraud detection
  • Profitability management
  • Governance, risk, and compliance management
  • Other financial analytics applications
  • Risk Analytics
  • Cyber risk management
  • Operational risk management
  • Credit and market risk management
  • Other risk analytics applications
  • Marketing Analytics
  • Predictive modeling
  • Yield management
  • Product and service development strategies
  • Other marketing analytics applications
  • Sales Analytics
  • Sales life cycle management
  • Sales rep efficiency management
  • Other sales analytics applications
  • Customer Analytics
  • Customer segmentation and clustering
  • Customer behavior analysis
  • Monitoring customer loyalty and satisfaction
  • Other customer analytics applications
  • Web And Social Media Analytics
  • Social media management
  • Search engine optimization
  • Performance monitoring
  • Competitor benchmarking
  • Supply Chain Analytics
  • Distribution and logistics optimization
  • Inventory management
  • Manufacturing analysis
  • Other supply chain analytics applications
  • Network Analytics
  • Intelligent network optimization
  • Traffic management
  • Other Network Analytics Applications
  • Other Predictive Analytics Solutions
• Services
  • Managed Services
  • Professional Services
  • Support and Maintenance
  • Consulting
  • Deployment and integration

Global Predictive Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Predictive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Predictive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail And Ecommerce
• Telecom And IT
• Transportation And Logistics
• Media And Entertainment
• Manufacturing
• Healthcare And Life Sciences
• Travel And Hospitality
• Energy And Utilities
• Government And Defense
• Other Verticals

Global Predictive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment Mode, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Vantara (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dataiku (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In-med Prognostics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aito.Ai (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symend (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onward Health (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unioncrate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberLabs (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amlgo Labs (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verimos (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations