市場調查報告書
商品編碼
1209803
全球麥盧卡蜂蜜市場:到 2028 年的預測——按產品類型、性質、形式、分銷渠道、最終用戶和地區分析Manuka Honey Market Forecasts to 2028 - Global Analysis By Product Type, Nature, Form, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2022 年全球麥盧卡蜂蜜市場規模將達到 9.316 億美元,預計到 2028 年將達到 14.701 億美元,預測期內增長 7.8%。預計將以 100% 的 CAGR 增長。
麥盧卡蜂蜜是一種具有生物學特性的黑蜂蜜,包括抗菌和抗氧化特性。 這種蜂蜜的抗菌活性是通過獨特的麥盧卡因子 (UMF) 來衡量的。 蜂蜜的抗菌特性使其有別於傳統蜂蜜。 蜂蜜的甜味、濃郁的味道使其有可能替代食糖作為甜味劑。
根據糖尿病委員會的說法,麥盧卡蜂蜜被認為是糖尿病患者最健康的替代品。 根據澳大利亞食品店的說法,麥盧卡蜂蜜非常有營養並支持免疫系統,麥盧卡蜂蜜當然可以幫助您的身體對 Covid 等任何病毒具有天然的高抵抗力。這意味著您可以加快康復速度。
市場動態
驅動程序
與麥盧卡蜂蜜相關的健康益處
科學研究證明,麥盧卡蜂蜜因其抗菌特性而受到高度重視。 據說它有助於傷口癒合、促進新陳代謝、治療喉嚨痛並且對皮膚有益。 對體重和心臟相關疾病的認識不斷提高,尤其是在年輕一代中,導致人們更加關注健康食品以及消費者對能夠提供營養和健康益處的食品的偏好。 這些因素正在推動市場的增長。
抑製劑
蜂蜜成本高
隨著對產品的需求增加,它進一步消除了生產更高質量產品的區域界限。 與假蜂蜜相比,有機蜂蜜非常昂貴,因此以下人群可以負擔得起。 人造蜂蜜在短期內可能不會造成太大損害,但從長遠來看,它對真蜂蜜的生存能力是一個真正的挑戰。 因此,這些方面正在抑制市場增長。
機會
消費者對有機蜂蜜的偏好增加
新興經濟體的消費者越來越關注農業活動對環境的影響,並正在尋找對環境影響較小的產品。 消費者越來越意識到化學品在食品生產中對環境和健康的影響。 人們越來越意識到化學品對健康的負面影響,導致消費者轉向有機種植的蜂蜜。 因此,這些因素有望推動市場增長。
威脅
增加了重複蜂蜜的可用性
另一個主要挑戰是阻礙市場發展的重複蜂蜜。 蜂蜜被認為是世界上僅次於牛奶和橄欖油的第三大假冒食品。 這種假蜂蜜是一種高度加工的低成本糖漿混合物,通常來自玉米、大米或甘蔗,與少量真蜂蜜混合。 它不提供真正蜂蜜的任何健康益處,但它具有與糖有關的所有缺點。
COVID-19 的影響
由於 COVID-19 大流行迫使數百萬人呆在家裡,全球食品和飲料銷量激增。 該地區的消費者對蜂蜜的需求量很大。 由於健康意識的提高,與普通蜂蜜相比,消費者在麥盧卡蜂蜜等治療性蜂蜜上的花費更多。 然而,疫情已迫使許多地區和國家的超市和大賣場關閉,對全球蜂蜜市場造成負面影響。 在 COVID-19 的早期階段,每個國家的進出口限制和運輸限制給採購和運送蜂蜜造成了重大困難。
預計在預測期內有機部分將是最大的部分
由於各行各業對有機和天然麥盧卡蜂蜜的需求不斷增加,預計有機部分將實現利潤豐厚的增長。 人們對麥盧卡蜂蜜的健康益處和營養成分的認識不斷提高,加上對天然食品和口味的需求不斷增加,正在推動有機市場的增長。 對天然和草藥成分不斷增長的需求在市場上創造了潛在的機會。
在線商店行業預計在預測期內的複合年增長率最高。
由於購買模式的變化和生活方式的顯著轉變,預計在線商店部分在預測期內將呈現最快的複合年增長率。 在線平台提供了更大的便利性、更高的產品知名度和送貨上門能力,這些都推動了該行業的發展。 大多數消費者還使用虛擬商店來瀏覽大量產品,如果他們對交付的商品不滿意,可以選擇退貨和換貨。
市場份額最高的地區
由於消費者健康意識的提高,預計亞太地區在預測期內將佔據最大的市場份額。 此外,可支配收入的增加以及線上和線下零售店中各種形式蜂蜜的供應增加了蜂蜜消費。 不斷增長的購買力,加上千禧一代對營養豐富食品的支出增加,正在推動該地區麥盧卡蜂蜜市場的增長。
複合年增長率最高的地區
由於消費者對保持健康和體重管理的興趣日益濃厚,預計歐洲在預測期內的複合年增長率最高。 該地區擁有發達的食品、飲料和化妝品行業,對健康、營養的植物性產品的需求不斷增長。 在各種應用中越來越多地使用麥盧卡蜂蜜正在推動該地區的市場增長。
主要發展
2021年3月,Comvita推出了新的UMF25+麥盧卡蜂蜜。 被宣佈為高度稀有。
2021 年 1 月,Manuka Health 與 Oritain 和 Trust Codes 合作,保護麥盧卡蜂蜜從養蜂人到罐子。
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According to Stratistics MRC, the Global Manuka Honey Market is accounted for $931.6 million in 2022 and is expected to reach $1,470.1 million by 2028 growing at a CAGR of 7.8% during the forecast period. Manuka honey is dark honey that offers a pool of biological properties owing to its antimicrobial and antioxidant capacities. The antimicrobial activity of this honey is measured through the Unique Manuka Factor (UMF). The antibacterial properties of honey set it apart from traditional honey. The sweet and strong flavor of honey makes it a potential sweetener and a replacement for table sugar.
According to The Diabetes Council, manuka honey is considered as the healthiest substitute for the people with diabetes. According to the Australian food shop, manuka honey is extremely nutrient rich and supports the immune system, means manuka honey can certainly help your body to have a naturally high resistance and increased recovery from any virus including Covid.
Market Dynamics:
Driver:
Health benefits associated with Manuka Honey
Manuka honey is highly valued for its antibacterial properties, as has been substantiated by scientific research. It helps in wound healing, improves metabolism, treats sore throat, and is also good for the skin. Increasing awareness about weight and heart-related diseases, especially among young individuals and teenagers, has inclined the focus of customers toward healthy food products and consumers prefer the food products which can provide them with nutrition as well as health benefits. Hence, these are the factors boosting the growth of the market.
Restraint:
High cost of honey
As the demand for the product increases, it further eliminates regional boundaries for the production of high-quality products. Organic honey is extremely expensive as compared to the fake ones, which makes it less affordable to the population. Artificial honey may not cause much damage in the short term, but it is a real challenge to the survival of real honey in the long run. Thus, these aspects are restraining the market growth.
Opportunity:
Increasing consumer preference for organic honey
The consumers in developed economies are increasingly concerned about the impact of agricultural activities on the environment and are looking for products with less environmental impact. Consumer awareness is rising regarding the environmental and health impact of chemicals during food cultivation. Consumers are shifting toward organically procured honey due to the increasing awareness regarding the negative impact of chemicals on human health. Therefore, these factors are anticipated to enhance the growth of the market.
Threat:
Rising availability of duplicate honey
Another major challenge is posed by duplicate honey that is hindering the market. It is believed that honey is the third most faked food in the world after milk and olive oil. This fake honey is usually a highly processed form of a mixture of small quantity of real honey with low-cost sugary syrup derived from corn, rice, and sugarcane, among others. It offers none of the health benefits of real honey but all the disadvantages that can be associated with sugar.
COVID-19 Impact
Since the COVID-19 pandemic drove millions of people to stay at home, food and beverage sales have soared globally. Consumers in the area have a high demand for the honey. Due to increased health awareness, customers are spending more money on honey with therapeutic benefits, such as manuka honey, than regular honey. However, the outbreak has negatively impacted the global market for honey by forcing supermarkets and hypermarkets to close in many regions and nations. During the early stages of COVID-19, the sourcing and delivery of honey were severely hampered by import-export restrictions imposed by various nations and transportation constraints.
The organic segment is expected to be the largest during the forecast period
The organic segment is estimated to have a lucrative growth, due to the increasing demand for organic and natural manuka honey in various industries. Increased awareness about health benefits and nutritional content of this honey is driving the growth of organic segment coupled with a rise in demand for natural food products along with good taste. Rising demand for the natural and herbal ingredients has created a potential opportunity for the market.
The online stores segment is expected to have the highest CAGR during the forecast period
The online stores segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the change in their purchasing patterns and a considerable shift in lifestyles. Online platforms offer high levels of convenience, increased product visibility, and at-home delivery features, which is promoting the segment growth. A majority of the consumers rely on virtual stores to help them navigate through the multitude of products available and at times, return and exchange options available to them if not satisfied with the delivered products.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to increased health awareness among consumers. Furthermore, the consumption of this honey has increased due to the rising disposable income and the availability of honey in the different forms on online and offline retail shops. An expansion in the purchasing power coupled with the increased spending by millennials on nutrition rich food drives the growth of the manuka honey market in the region.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to the increase in consumer focus for maintaining fitness and regulating the body weight. The region has well-developed food, beverage and cosmetic industries, where the demand for plant based, healthy and nutritious products is increasing. Thus, the increased usage of manuka honey in variety of applications is driving the growth of the market in the region.
Key players in the market
Some of the key players profiled in the Manuka Honey Market include Capilano Honey Ltd., OHA Honey, Arataki Honey, Manuka Health, COMVITA, Streamland Biological Technology Limited, Midland Holdings, KirksBees Honey, Watson And Sons, Pure Honey New Zealand, Happy Valley Honey, Barnes Natural, Nature's Gold, Simply Honey, Haddrell's, Steens Honey, Apihealth NZ Ltd., Berringa, Egmont Honey and Cammells Honey.
Key Developments:
In March 2021, COMVITA announced its new UMF25+ Manuka Honey. The company announced it to be rare, as well as precious.
In January 2021, Manuka Health partnered up with Oritain and Trust Codes for the purpose of protecting Manuka Honey all the way from beekeepers to jars.
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