市場調查報告書
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1258807
到2028年的室內定位和導航市場預測:按組件、技術、平台、應用程序、最終用戶、組織規模、部署模式和地區進行的全球分析Indoor Positioning and Navigation Market Forecasts to 2028 - Global Analysis By Component, Technology, Platform, Application, End User, Organization Size, Deployment Mode and By Geography |
根據Stratistics MRC,2022年全球室內定位和導航市場規模將達到116.7億美元,預測期內以29.9%的複合年增長率增長,2028年將達到5.61億。預計將達到10億美元。
室內定位導航是利用低功耗藍牙、Wi-Fi、超寬帶等無線技術,為檢測或跟蹤資產和人員的地理位置提供中央平台的系統。它為客戶提供位置分析、導航、地圖繪製、尋路和資產跟蹤等服務。 更好的連接性、更高效、更快速地訪問精確位置、用於近距離營銷的基於室內位置的服務、資產和人員追蹤的工作流程優化,以及改進的室內導航和路由都是該服務的一部分。 這些功能有望推動全球室內定位和室內導航市場的增長。
智能手機普及率呈指數增長。 此外,客戶對移動設備的購買習慣正在發生變化。 初創企業和歷史悠久的公司都希望保持領先地位,並想方設法提供能夠吸引室內消費者的基於位置的應用程序。 通過採用室內定位和導航技術,零售商現在能夠改善客戶體驗並為任何物體或位置提供精確導航。 室內定位和導航解決方案使企業有機會以各種方式將大型室內區域的人們與品牌、產品和合作夥伴聯繫起來,從而提高客戶參與度和收入。
阻礙室內定位/導航市場擴張的主要因素之一是嚴格的法律規定。 有政府法律法規,例如健康保險流通與責任法案 (HIPAA)、開放地理空間聯盟和萬維網聯盟 (W3C)。 世界各國將其公民的隱私和安全放在首位,因此通過了限制使用位置數據的法律。 通用數據保護條例 (GDPR) 已經通過,這是歐盟首次嘗試保護公民的個人身份信息 (PII)。 GDPR 為企業提供了增加客戶信任的機會,從而有可能促進整體業務的成功。
製造和物流領域的精益自動化和精益機器人等流程需要室內定位技術來跟蹤建築物內的貨物、包裹和資產,以進行規劃和控制。 使用各種室內定位技術(如 RFID、Wi-Fi 和信標)追蹤資產和大量物體。 基於 Wi-Fi 的室內定位系統可以以基於距離的方式精確定位節點分離和傾斜等細節。 大多數製造企業和倉庫都引入了室內定位技術,可以對資產和物體進行微觀監控,以確保製造產品的質量保證,因此室內定位和導航市場在製造、分銷、物流領域看到了巨大的機會部門。
這一市場擴張的主要障礙之一是消費者缺乏對室內定位技術優勢的接受和採用。 大多數企業主都沒有意識到使用室內定位解決方案和服務可以獲得的許多好處,例如客戶分析、跟蹤和地理定位。 因此,很難預測什麼樣的解決方案會被客戶接受,很多人都不願引入室內定位解決方案。 因此,需要強有力的營銷策略來提高室內定位技術的知名度。
由 COVID-19 引發的全球健康危機對全球大多數工業部門產生了重大影響。 世界許多地方廣泛的社交距離標準和旅行限制嚴重擾亂了大多數工業部門的供應鍊網絡。 與其他細分市場一樣,全球室內定位和導航系統市場在疫情期間受到了諸多突發事件的衝擊。 另一方面,隨著全球工業和金融活動的正常化,預計未來幾年室內定位和導航系統的全球市場將大幅增長。
遠程監控領域通過使用 BLE、Wi-Fi 和 UWB 等多種技術提高了用戶質量和便利性,因此有望獲得良好的發展。 例如,室內定位技術正在倉庫中用於集中包裹和庫存跟蹤。 對於企業資產庫存管理,Infsoft 提供了一個使用 BLE 技術的室內追蹤系統。
使用基於雲的室內定位解決方案是解決各種企業位置數據問題的一種經濟有效的策略,因此在預測期內雲計算領域的 CAGR 增長最快。預計將實現 雲解決方案的基於使用情況的定價可幫助企業節省基礎架構成本。 使用服務器、存儲和網絡資源池的基於雲的解決方案可以提高 Wi-Fi、BLE 信標、超音波和 UWB 等室內定位技術的投資回報率 (ROI)。
由於大量市場進入者和個人對技術的廣泛使用,預計在預測期內北美將佔據最大的市場份額。 美國和加拿大是該地區智慧城市的主要市場。 室內導航和室內追蹤解決方案開始部署,尤其是在美國,以改進對大型建築物內人員和資產的跟蹤。
定位技術在辦公室、零售、醫療保健、物流和公共區域的廣泛使用,以及亞太地區對室內定位服務和實時定位系統的需求不斷增長,將推動亞太地區的複合年增長率-太平洋地區在預測期內,預計最高。
室內定位和導航市場的主要參與者包括:Google、Apple Inc.、Sparkyo Technology Pvt. Ltd、Microsoft、Cisco、Hewlett Packard Enterprise Development LP、AiRISTA Flow, Inc、IndoorAtlas Ltd、Juniper Networks, Inc、ACUITY BRANDS LIGHTING, INC、Inpixon、HID Global Corporation、Sonitor Technologies、InnerSpace、UBISENSE、HERE Technologies、Midmark Corporation、Broadcom Inc、STANLEY HealthcareEsri。
2021 年 10 月,Zebra Technologies 收購了 Antuit Holdings Pte. 通過此次收購,該公司通過將 Antuit 的平台與其現有的軟件解決方案和 EVM 產品相結合,擴展了其軟件解決方案產品組合。
2021 年 7 月,Microsoft 與 NEC 建立了合作夥伴關係。 NEC 選擇 Microsoft Azure 作為其首選雲來推動持續數字化,幫助客戶轉變他們的商業模式,並提供增強的功能來構建一個作為平台採用的後大流行數字工作場所。
2020 年 4 月,Apple 與 Google 合作,啟用藍牙技術來抗擊 COVID-19 大流行。 該合作夥伴關係旨在提供合同跟蹤藍牙技術,以幫助政府和衛生機構遏制病毒的傳播,同時考慮到用戶隱私和安全。
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According to Stratistics MRC, the Global Indoor Positioning and Navigation Market is accounted for $11.67 billion in 2022 and is expected to reach $56.10 billion by 2028 growing at a CAGR of 29.9% during the forecast period. Indoor positioning navigation is a system that uses wireless technologies like Bluetooth low energy, Wi-Fi, ultra-wideband, and others to provide a central platform to detect or track the geographic location of assets and persons. It provides its customers with location analytics, navigation, mapping, way finding, asset tracking, and other services. Better connectivity, efficient and quick access to precise location, indoor location-based services to deliver proximity marketing, workflow optimisation through asset and personnel tracking, and improved indoor navigation and routing are additional features that it offers. These features are anticipated to propel the growth of the global indoor positioning and indoor navigation market.
The penetration of smartphones is increasing exponentially. More obviously, customers' purchasing habits for mobile devices have changed. Start-ups and well-established businesses are swiftly catching up with the latest trends and figuring out how to offer location-based applications that will keep its indoor consumers interested. Retailers have been able to improve their customer experiences and offer accurate navigation for objects or any locations thanks to the adoption of indoor positioning and navigation technology. Indoor positioning and navigation solutions give businesses the chance to connect people inside big indoor areas with their brands, goods, and partners in a variety of ways that will boost customer connections and revenues.
One of the main obstacles to the expansion of the indoor positioning and navigation market is a rigid set of laws and regulations. Governmental laws and regulations, such as the Health Insurance Portability and Accountability Act (HIPAA), Open Geospatial Consortium, and World Wide Web Consortium (W3C). The privacy and security of residents are given top priority by nations around the world, which results in the adoption of laws that limit the use of location-based data. The General Data Protection Regulation (GDPR), which is the first attempt by the EU to protect citizens' Personally Identified Information (PII), was passed. The GDPR offers firms a chance to increase customer trust, which could boost overall business success.
Indoor positioning technology is required for processes like lean automation and lean robotics in the manufacturing and logistics sectors to track goods, packages, and assets inside buildings for planning and control. Assets and large-volume objects are tracked using a variety of indoor positioning technologies, including RFID, Wi-Fi, and beacons. The Wi-Fi-based indoor positioning system uses a range-based method to pinpoint details like the separation and tilt of nodes. Since most manufacturing firms and warehouses install indoor positioning technologies that allow the micro-level monitoring of assets and objects, ensuring the quality assurance of the product manufactured, the indoor positioning and navigation market finds enormous opportunities in the manufacturing, distribution, and logistics sectors.
One of the main obstacles to this market's expansion is the lack of consumer acceptance and adoption of indoor positioning technology because of its advantages. Most business owners are unaware of the numerous advantages that may be obtained by using indoor positioning solutions and services, including customer analytics, tracking, and location. As a result, business owners often refrain from installing indoor positioning solutions because it is exceedingly difficult to forecast which solution customers would eventually embrace. Thus, indoor positioning technology needs a strong marketing strategy to raise awareness of its application.
Most industrial sectors around the world have been greatly impacted by the COVID-19 global health disaster. The supply chain networks for the majority of industry sectors have been severely disrupted as a result of the social distance standards and travel restrictions that are prevalent throughout much of the world. The global market for indoor positioning and navigation systems has encountered a number of unforeseen difficulties during the epidemic, similar to other market sectors. On the other hand, the worldwide market for indoor positioning and navigation systems is expected to experience tremendous development over the next several years when all industrial and financial operations around the world return to normal.
The remote monitoring segment is estimated to have a lucrative growth, due to it enhances users' quality, convenience, and use of many technologies, including BLE, Wi-Fi, and UWB. For instance, indoor location technology is utilised in warehouses to centralise the tracking of packages and inventory. For asset inventory management inside of businesses, infsoft provides indoor tracking systems using BLE technology.
The Cloud segment is anticipated to witness the fastest CAGR growth during the forecast period, due to using cloud-based indoor location solutions is an economical and effective strategy to address location-based data concerns in various enterprises. Pay-per-use pricing for cloud solutions enables businesses to save money on infrastructure. Using pools of server, storage, and networking resources, cloud-based solutions increase the return on investment (ROI) of indoor location technologies like Wi-Fi, BLE beacons, ultrasound, and UWB.
North America is projected to hold the largest market share during the forecast period owing to significant market participants are present in the area and because individuals have used technology widely. With substantial developments in the creation of smart cities, the US and Canada are the main markets in the area. In order to improve people and asset tracking throughout huge buildings, businesses, particularly in the US, have begun implementing indoor navigation and indoor tracking solutions.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the expanding use of positioning technology in office, retail, healthcare, logistics, and public areas, as well as the increase in demand for indoor location-based services and real-time location systems in the Asia-Pacific region.
Some of the key players profiled in the Indoor Positioning and Navigation Market include: Google, Apple Inc., Sparkyo Technology Pvt. Ltd, Microsoft, Cisco, Hewlett Packard Enterprise Development LP, AiRISTA Flow, Inc., IndoorAtlas Ltd., Juniper Networks, Inc., ACUITY BRANDS LIGHTING, INC., Inpixon, HID Global Corporation, Sonitor Technologies, InnerSpace, UBISENSE, HERE Technologies, Midmark Corporation, Broadcom Inc., STANLEY Healthcare and Esri.
In October 2021, Zebra Technologies acquired Antuit Holdings Pte. Ltd. Through this acquisition, the company expanded its portfolio of software solution offerings by combining Antuit's platform with its existing software solutions and EVM products.
In July 2021, Microsoft partnered with NEC. NEC adopted Microsoft Azure as its preferred cloud platform to deliver enhanced capabilities to drive sustained digitalization, help customers transform their business models, and build Digital Workplaces for the post-pandemic.
In April 2020, Apple partnered with Google to enable the use of Bluetooth technology for dealing with the COVID-19 pandemic. The partnership aimed to provide contract tracking Bluetooth technology to help governments and health agencies reduce the spread of the virus, considering user privacy and security.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.