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市場調查報告書
商品編碼
1273571
到 2028 年的蛋白質棒市場預測-按來源、類型、分銷渠道、產品(低蛋白、中蛋白、高蛋白)、類別、應用和地區進行的全球分析Protein Bar Market Forecasts to 2028 - Global Analysis By Source, Type, Distribution Channel, Product (Low Protein, Medium Protein and High Protein ), Category, Application and By Geography |
根據 Stratistics MRC 的數據,2022 年全球蛋白棒市場將達到 49 億美元,預計到 2028 年將達到 78.3 億美元,複合年增長率為 8。預計將增長1%。
蛋白質/營養棒是攝入身體所需額外蛋白質的健康方式。 隨著消費者對即食 (RTE)、代餐和包裝食品偏好的增長,這些產品的市場正在上升。 國際市場對這些能量棒的需求增加的一個關鍵驅動因素是人們越來越了解健康和營養能量棒的好處,可以幫助構建和修復組織、降低血壓並幫助您減肥。。 隨著消費者忙碌的生活方式,酒吧消費作為一種方便健康的零食正在興起。
據《每日郵報》報導,在韓國,包括蛋白質棒在內的蛋白質產品市場預計到 2021 年將達到 3364 億韓元(3300 萬美元)。
最近開發的一種稱為蛋白質棒的食品類別被廣泛用作膳食補充劑。 這種簡單的即食蛋白質來源在註重健身的組織中越來越受歡迎,因為它的主要成分蛋白質可以支持肌肉發育。 據說對於運動員、運動人士和工作需要劇烈運動的人來說,它是一種很好的運動後零食。 對於舉重運動員和運動員來說,蛋白質攝入對於維持能量水平和提高表現至關重要。 因此,健身活動在全球範圍內的盛行有望提振產品需求。
蛋白質補充劑包括市場上各種現成的替代品,包括蛋白質棒、蛋白質粉、蛋白質奶昔和蛋白質飲料。 市場擴張預計將受到競爭產品的阻礙,例如復合維生素棒和其他提供必要營養的小吃棒。 公眾對產品中人造甜味劑和氫化脂肪有害健康影響的認識也有望抑制市場。
生活方式的改變、出行距離的增加以及繁忙的工作日程都在推動對營養食品選擇的需求。 另一方面,方便食品市場正在快速擴張。 這些營養棒便於攜帶,可即時補充能量、調節飢餓感和有效的膳食替代品。 國際食品信息委員會 (IFIC) 基金會進行的一項食品與健康調查發現,10% 的美國人更喜歡將蛋白質作為能量來源。 因此,由於健身俱樂部的增加,對健康食品的高需求預計將在不久的將來增加對富含蛋白質的酒吧的需求。
由於中產階級人口的增長和有組織的零售業的滲透等因素,未來幾年蛋白質補充劑市場預計會增長。 然而,澳大利亞的治療用品管理局主張將補充劑重新歸類為治療藥物。 預計這將阻礙該國的經濟擴張,並對區域市場的擴張產生不利影響。
酒吧是快餐的最愛。 2020 年,由於冠狀病毒 (COVID-19) 大流行限制了人們的活動並迫使許多人呆在家裡,營養棒和其他各種營養棒的銷量直線下降。 此外,COVID-19 大流行迫使世界各地的大多數體育賽事取消或暫停。 由於封鎖,大多數健身俱樂部和健身中心也關閉了。 然而,在此次疫情期間,更多消費者將偏好增強免疫力的食品,對健康、節能零食的需求有望增加。 對健康和福祉日益增長的興趣推動了特定於健康的產品趨勢。
植物性食物由多種健康的天然營養素製成,例如水果、堅果醬和種子,並且被認為具有較高的基礎假定增長率,因為它們有助於身體對抗各種疾病。 隨著越來越多的人轉向植物性飲食以獲得更健康的生活方式,素食者在世界範圍內越來越受歡迎,這也促進了對該產品不斷增長的需求。
預計在線渠道部分在預測期內的複合年增長率最高。 這是因為許多知名公司通過其商店在線提供食品補充劑。 酒吧銷售將繼續受益於電子商務趨勢,例如打包購買而不是單一商品,以及直接面向消費者的合作夥伴關係的增長和發展。 此外,有吸引力的網絡營銷和優質蛋白質棒的特別優惠鼓勵顧客購買這些產品。
在預測期內,預計亞太地區將佔據最大份額。 這是由於各種會議和實體店的基礎設施擴建,這正在推動發展中國家的市場擴張。 在中國和印度等國家,對蛋白棒的需求不斷增加以及對蛋白質消費意識的增強可能會影響整個地區的增長。 近年來,隨著疫情讓中國消費者的健康生活意識增強,高蛋白概念完美詮釋了健康棒的巨大潛力。
由於健身愛好者的增加以及健身俱樂部、健身房和健身訓練設施的擴張,預計北美在預測期內的複合年增長率最高。 美國人正在關注改善他們的健康,富含蛋白質的飲食被認為是實現這一目標的策略之一。 據信,該地區兩餐之間吃零食的習慣導致了富含蛋白質的零食的出現。
2022 年 6 月,家樂氏 Special K 推出了一系列新的蛋白質零食棒。 該產品每條含有 6 克蛋白質和 90 卡路裡熱量。 該產品最初以兩種口味銷售,包括甜漿果香草和巧克力布朗尼聖代。
2021 年 6 月,RXBAR 推出了植物蛋白棒。 全新的 RXBAR 蛋白棒用 10 克植物蛋白取代了 RXBAR 的標誌性蛋白,可在 RXBAR.com 和包括 Target 和 Kroger 在內的多個零售貨架上購買。
2021 年 6 月,家樂氏子公司 RXBAR 推出了首款植物產品。 RXBAR Plant 含有 10 克蛋白質,並使用豌豆和杏仁蛋白代替品牌標誌性的蛋清蛋白。
According to Stratistics MRC, the Global Protein Bar Market is accounted for $4.90 billion in 2022 and is expected to reach $7.83 billion by 2028 growing at a CAGR of 8.1% during the forecast period. Protein/nutrition bars are healthy dietary items that give the body the extra protein it needs. The market for these products is rising as consumers' preferences for ready-to-eat (RTE), meal-replacing, and packaged foods expand. A major driving force behind the rising demand for these bars in the international market is the growing understanding of the advantages of health and nutrition bars, including how they can help to build and repair tissue, lower blood pressure, help people lose weight, and other benefits. Consumption of bars as a convenient and healthful snack has increased as a result of consumers' busier lifestyles.
According to Maeil Business Newspaper, in South Korea, the market for protein products including protein bars was expected to be worth KRW 336.4 billion in 2021.
A recently developed food category called a protein bar has been widely used as a dietary supplement. Because its main constituent, proteins, has the capacity to help develop muscle, this simple ready-to-eat protein source is becoming more and more popular among fitness-conscious organisations. It is regarded as a suitable post-workout snack for athletes, persons active in sports, and those doing heavy-duty jobs that necessitate vigorous physical exercise. For weightlifters and athletes, consuming protein is essential to sustaining energy levels and improving performance. Therefore, it is anticipated that increased global adoption of fitness activities will boost product demand.
Protein supplements come in a wide range of substitute items that are easily accessible on the market, including protein bars, protein powders, and protein shakes and beverages with added protein. Market expansion is anticipated to be hampered by the availability of competing goods like multivitamin bars and other snack bars that offer essential nutrition. The market for the product is also anticipated to be constrained by public awareness of the harmful health effects of artificial sweeteners and hydrogenated fats in the product.
The need for nutritious meal options is becoming more pressing as people's lifestyles change, travel distances increase, and work schedules become busier. At the same time, the market for convenience foods is expanding quickly. Because they are portable and work as an instant energy boost, nutritious bars are a viable replacement for meals because they help regulate hunger. In the 'Food & Health Survey', which was done by the International Food Information Council (IFIC) Foundation, 10% of the American population indicated that they preferred protein for energy. As a result, the demand for protein-rich bars is anticipated to increase in the near future due to the high demand for healthy foods caused by the growth in the number of health clubs.
The market for protein supplements is predicted to grow in the next years as a result of factors including the rising middle-class population and the penetration of organised retail. However, the Therapeutic Goods Administration in Australia has advocated for the reclassification of supplements as therapeutic goods or medications. This development is predicted to hinder the nation's current economic expansion, which is predicted to have a negative impact on the expansion of the regional market.
Bars are a go-to for quick and portable eating. When the coronavirus (COVID-19) pandemic limited activities and forced many people to stay at home in 2020, sales of nutrition bars and a variety of other nutrition bars dropped precipitously. Furthermore, the COVID-19 epidemic forced the suspension or cancellation of the majority of sporting events around the world. Due to lockdown, the bulk of health clubs and fitness centres were also closed. However, during such an outbreak, the growing consumer preference for food products that improve immunity is anticipated to increase demand for wholesome & energy-efficient snack foods. The expanding trend of goods with specialised health benefits has been driven by the increased concern for health and wellbeing.
The plant-based segment is estimated to have a lucrative growth, as they are prepared from a variety of healthy natural nutrients, including fruit, nut butter, seeds, and others, that assist the body fight off numerous ailments. As more individuals switch to eating a plant-based diet in order to lead healthier lifestyles, the prevalence of vegetarianism around the world contributes to the product's rising demand.
The online channels segment is anticipated to witness the highest CAGR growth during the forecast period, due to the vast number of well-known companies offering food supplements online through stores. Bar sales will continue to benefit from the e-commerce trend, which includes buying in multipacks rather than singles and the growth and development of direct-to-consumer partnerships. Additionally, enticing web marketing and deals on premium protein bars are luring customers to purchase those goods.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the expanding infrastructure facilities for various conventions and brick-and-mortar establishments that have aided the market expansion in developing nations. The demand for protein bars will increase, which will have an effect on regional growth overall as protein intake becomes more well known in areas like China and India. In recent years, as Chinese consumers' awareness of healthy living has increased as a result of the epidemic, the high protein concept has served as an excellent example of the huge potential of healthy bars.
North America is projected to have the highest CAGR over the forecast period, owing to the growing number of fitness aficionados and the expansion of health clubs, gyms, and fitness training facilities across North America. The American population is concentrating on improving their health, and a diet high in protein is one of the possible strategies to do this. The region's customs of between-meal snacking are thought to be responsible for the emergence of protein-enriched snacks.
Some of the key players profiled in the Protein Bar Market include: The Kellogg Company, Mondelez International, General Mills Inc., Amway Corp., The Simply Good Foods Company, The Bountiful Company, GNC Holdings Inc., Glanbia Plc., Clif Bar & Company, POST HOLDINGS INC., Mars, Incorporated, Tom Oliver Nutrition, Abbott, The Balance Bar Company, Caveman Foods LLC.
In June 2022, Kellogg's Special K launched a range of new protein snack bars. The products contain 6 grams of protein and 90 calories per bar. The products were initially available in two flavors including sweet berry vanilla and chocolatey brownie sundae.
In June 2021, RXBAR launched a plant-based protein bar. The all-new RXBAR protein bar is made with 10 grams of plant-based protein in place of RXBAR's signature egg whites and is available on RXBAR.com and on shelves at several retailers including Target and Kroger.
In June 2021, RXBAR, a Kellogg subsidiary, launched its first plant-based product. RXBAR Plant contains 10 grams of protein and substitutes pea and almond protein for the brand's distinctive egg white protein.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.