市場調查報告書
商品編碼
1284283
到 2028 年的零售雲市場預測——按解決方案、服務類型、組織規模、部署和地區進行的全球分析Retail Cloud Market Forecasts to 2028 - Global Analysis By Solution, Service Type, Organization Size, Deployment and By Geography |
根據 Stratistics MRC 的數據,2022 年全球零售雲市場規模將達到 165.7 億美元,預測期內以 18.8% 的複合年增長率增長,到 2028 年將達到 465 億美元。預計達到8000萬美元。
Cloud for Retail 是一種基於雲的零售解決方案,結合了數據分析和人工智能 (AI),使零售商能夠創建能夠響應客戶反饋的產品。 雲計算使零售商能夠從 Internet 收集數據以滿足客戶需求。 簡化您的供應鍊和物流,並通過雲計算提供無縫、高質量的客戶體驗。
根據印度品牌資產基金會 (IBEF) 的報告 Did,印度的智能手機市場從 2011 年的 1450 萬部增長到 2020 年的 1.5 億部,增長了 10 倍。 因此,智能手機的快速普及將推動零售雲市場。
對數字化客戶體驗的需求激增、智能手機的普及、對合規性和合作夥伴關係的重視以及零售商對全渠道營銷的快速採用是推動零售雲市場增長的關鍵因素。. 已經證實,智能手機在全世界都被用作支持支付管理、庫存管理、位置信息管理等的有效POS系統。 智能手機和雲計算的結合還將使零售商能夠收集實時數據並調整其產品和服務以滿足客戶需求,從而釋放新的增長機會。
零售業採用雲計算系統的主要障礙之一是雲系統與遺留系統的集成。 多年來,許多零售商都投資於遺留系統。 遺留系統經常處理關鍵任務,例如庫存管理、訂單處理和付款處理。 將這些系統與基於雲的系統集成可能具有挑戰性。 遺留系統所基於的舊技術可能與現代基於雲的系統不兼容。 這會在數據交換和遷移中產生問題,影響整個系統的運行。 這些因素限制了市場的增長。
在零售雲市場中獲得吸引力的一個關鍵趨勢是技術進步。 市場看到了對簡化流程、降低 IT 成本和改善客戶體驗的雲計算技術的需求。 為提高市場地位,零售雲市場的主要參與者正專注於提供尖端解決方案。 例如,美國雲公司 Snowflake 於 2022 年 3 月宣布推出零售數據雲,旨在促進協作、提供卓越的客戶體驗並簡化零售運營。 這將推動雲採用並推動零售雲市場的全球擴張。
不幸的是,許多數據洩露發生在零售業。 由於雲基礎設施和服務的動態特性,風險因素很容易在雲環境中混合。 由於訪問不斷增長的 CSP 服務的新特權,混合雲環境的攻擊面可以擴展到傳統的本地範式之外,這也增加了出錯的可能性。 如果正確的數據庫或雲存儲系統受到損害,攻擊可能會造成非常大的破壞,而零售商持有敏感信息,很容易成為攻擊者的目標。
COVID-19 的廣泛傳播對消費者行為、產品需求以及零售店、工廠和物流服務的運營產生了重大影響。 但是,不同的企業需求對零售雲的影響是不同的。 例如,在電子、時尚領域,需求不振是一大利空因素,但在食品、家居用品、醫藥等領域,需求變化較大,需要全渠道化,正在拉動需求
報告和分析部分預計將在預測期內佔據最大的市場份額。 零售雲分析解決方案從各種數據源收集有關消費者行為和偏好的信息,包括銷售點系統、客戶忠誠度計劃和社交媒體。 您可以探索這些數據以找到模式和趨勢,從而獲得可以幫助您做出業務決策的洞察力。 通過互聯網連接從任何地方實時訪問數據是使用基於雲的報告和分析解決方案的主要優勢之一。 因此,高管和其他利益相關者可以輕鬆快速地訪問數據和見解,使他們能夠做出明智的決策並幫助他們發展市場。
預計在預測期內,中小企業 (SME) 細分市場的複合年增長率最高。 與大型企業相比,中小型企業 (SME) 資源受限,需要更好的方法來處理複雜性以簡化業務流程。 由於其可訪問性和適應性,雲服務已成為中小型企業業務運營的重要組成部分,預計未來幾年採用率會增加。 小型企業越來越多地採用零售雲解決方案和服務來簡化其業務流程並在不斷變化的零售環境中保持競爭力。
加拿大和美國等新興經濟體正在零售業採用基於雲的解決方案。 北美零售市場擁有沃爾瑪、好市多、克羅格、家得寶和塔吉特等零售商,是世界上最大的零售市場之一。 北美對零售雲解決方案的需求最高。 與許多其他地區相比,該地區擁有最具創新性的零售環境之一。 此外,該地區的專賣店大量使用雲解決方案,並且越來越多的地區政府舉措正在幫助市場在預測期內快速增長。
在預測期內,亞太地區的零售雲市場預計增長最快。 中國、日本和印度等國家預計將投資於亞太地區的數字化轉型工作。 根據 State of the Edge 報告,亞太地區將在 2020 年擁有最大的邊緣計算設備裝機量,總計 187MW。 許多雲服務提供商還與零售商合作,以提高客戶參與度、簡化運營並促進創新。 例如,亞太地區最大的雲服務提供商之一阿裡雲與當地零售商合作,為供應鏈管理、物流和電子商務提供基於雲的服務。 這些因素可能會增加該地區零售雲解決方案的使用。
2022 年 11 月,技術服務和諮詢公司 Wipro Limited 宣布推出基於 Microsoft 雲和零售雲的新零售解決方案,並在加利福尼亞州山景城推出新的零售創新體驗。 這種物理、虛擬和混合體驗將加深微軟與 Wipro 之間的合作,以加速新解決方案的交付,使零售商能夠發展業務並建立更牢固的客戶關係。。
2022 年 3 月,數據雲公司 Snowflake 宣布推出“零售數據雲”,主要集成了 Snowflake 及其合作夥伴提供的解決方案、Snowflake 的數據平台和行業特定的數據集。。 零售數據雲使製造商、零售商、消費品 (CPG) 供應商、分銷商和行業技術提供商能夠利用他們自己的數據、訪問新數據並在整個零售行業無縫協作。這就是您所做的。
According to Stratistics MRC, the Global Retail Cloud Market is accounted for $16.57 billion in 2022 and is expected to reach $46.58 billion by 2028 growing at a CAGR of 18.8% during the forecast period. Retail Cloud is a cloud-based retail solution that combines data analytics and artificial intelligence (AI), enabling retailers to create products that are responsive to customer feedback. Retailers can use cloud computing to gather data from the internet to satisfy the needs of their customers. Supply chains and logistics can be streamlined, and cloud computing enables the provision of seamless, high-quality client experiences.
According to the India Brand Equity Foundation (IBEF) report, the Indian smartphone market experienced a 10-fold increase from 14.5 million shipments in 2011 to 150 million in 2020. Therefore, the rapid adoption of smartphones will propel the retail cloud market.
The soaring demand for a digitalized customer experience, the widespread use of smartphones, the increased emphasis on compliance and partnerships, and the quick uptake of omni-channel marketing by retailers are the main drivers of the retail cloud market's expansion. The use of smartphones as effective point-of-sale (POS) systems that support the management of payments, handling of inventory, and location tracking has been observed across the globe. Additionally, by combining smartphone technology with cloud computing, retailers can gather real-time data to modify their product and service offerings to better suit the needs of their customers and seize new growth opportunities.
One of the main obstacles to the adoption of cloud computing systems in the retail sector is the integration of cloud systems with legacy systems. Over the years, many retailers have invested in legacy systems, which frequently handle crucial tasks like inventory management, order processing, and payment processing. It can be difficult to integrate these systems with cloud-based systems. Older technologies, on which legacy systems are frequently based, may not be compatible with more recent cloud-based systems. This may lead to problems with data exchange and migration, which may affect the system's work as a whole. Such factors restrict the market's growth.
A key trend that is becoming increasingly popular in the retail cloud market is technological advancement. The demand for cloud computing technology that enhances customer experiences while streamlining processes and reducing IT costs is being seen in the market. To improve their market position, major players in the retail cloud market are concentrating on offering cutting-edge solutions. For instance, a US-based cloud company called Snowflake introduced a retail data cloud in March 2022 to promote collaboration, deliver exceptional customer experiences, and streamline retail operations. This encourages cloud adoption, which fuels the expansion of the retail cloud market globally.
Unfortunately, there are many data breaches in the retail sector. Due to the dynamic nature of cloud infrastructure and services, risk factors can easily compound in a cloud environment. A hybrid cloud environment's total attack surface can be expanded beyond conventional on-premises frameworks thanks to new permissions to access the growing number of CSP services, which can also increase the potential for mistakes. Attacks can be extremely damaging if the right databases and cloud storage systems are breached, making retailers a prime target for attackers due to the sensitive information they hold.
COVID-19's widespread spread has significantly impacted consumer behavior, product demand, retail store, factory, and logistics service operations. However, depending on the demand from various businesses, the impact on the retail cloud varies. For instance, low demand has had a significant negative impact on the electronics and fashion sectors, but food, home goods, and pharmaceuticals have seen a significant shift in demand and are now looking for an omnichannel presence, which is driving up the demand for retail cloud.
During the forecast period, the reporting and analytics segment is expected to witness the largest market share. Retail cloud analytics solutions gather information on consumer behavior and preferences from a variety of data sources, including point-of-sale systems, customer loyalty programs, and social media. The data can be examined to find patterns and trends and produce insights that can help with business decisions. Accessing real-time data from any location with an internet connection is one of the main advantages of using cloud-based reporting and analytics solutions. As a result, managers and other interested parties will find it simple and quick to access data and insights and can base their decisions on the most recent information, which contributes to the expansion of the market.
Over the course of the forecast period, small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR. Small and medium-sized businesses (SMEs) are more constrained by resources than large corporations and need better ways to handle complexity in order to improve the efficiency of their business processes. Due to their accessibility and adaptability, cloud services have become a crucial component of business operations for SMEs, and in the years to come, their adoption is anticipated to increase. Small and medium-sized businesses (SMEs) are increasingly adopting retail cloud solutions and services as they try to streamline their business processes and stay competitive in the quickly changing retail sector.
Due to the growing adoption of cloud-based solutions across the retail sector in developed economies like Canada and the United States. The presence of retailers like Walmart, Costco, Kroger, The Home Depot, and Target makes North America's retail market one of the largest in the world. The demand for retail cloud solutions is strongest in North America. In comparison to many other regions, the region has one of the most innovative retail environments. Additionally, specialty stores in the area use cloud solutions very frequently, and the expansion of regional government initiatives is assisting the market's rapid growth over the course of the forecast period.
The retail cloud market is anticipated to experience the fastest growth in the Asia-Pacific region over the forecast period. Investment in digital transformation initiatives in nations like China, Japan, and India is anticipated to occur in the Asia-Pacific region. Asia Pacific had the highest edge computing equipment footprint among regions in 2020, with a total of 187 MW, according to the State of the Edge report. Many cloud service providers are also collaborating with retailers to improve customer engagement, streamline operations, and spur innovation. One of the biggest cloud service providers in Asia Pacific, for instance, is Alibaba Cloud, which has been collaborating with local retailers to offer cloud-based services for supply chain management, logistics, and e-commerce. The region's use of retail cloud solutions will probably increase as a result of these factors.
Some of the key players profiled in the Retail Cloud Market include Flux7, Infor Inc, Accenture, Alibaba Group, Amazon Web Services, Inc, Baidu, Cisco Systems Inc., Epicor Software Corporation, Fujitsu Limited, Google Inc, IBM Corporation, JDA Software Group, Microsoft Corporation, Netmagic Solutions, Nutanix, Oracle Corporation, RapidScale Inc., SAP SE, Syntel Inc. and T-Systems.
In November 2022, Wipro Limited, a technology services and consulting company, declared new retail solutions built on the Microsoft Cloud and Cloud for Retail and a new Retail Innovation Experience in Mountain View, California. This physical, virtual, and hybrid Experience would deepen collaboration between Microsoft and Wipro to accelerate the delivery of new solutions that would enable retailers to grow their business and build stronger customer relationships.
In March 2022, Snowflake, the Data Cloud company, declared the introduction of the Retail Data Cloud, which primarily unites Snowflake- and partner-delivered solutions, Snowflake's data platform, and industry-specific datasets. The Retail Data Cloud mainly empowers manufacturers, retailers, consumer packaged goods (CPG) vendors, distributors, and industry technology providers to leverage their data, access new data, and seamlessly collaborate across the entire retail industry.