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市場調查報告書
商品編碼
1324356
2030 年瓶裝茶飲料市場預測:按口味、產地、瓶型、配銷通路、用途和地區進行全球分析Bottled Tea Market Forecasts to 2030 - Global Analysis By Flavor, Nature, Bottle Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球瓶裝茶飲料市場在預測期內將以 6.5%的年複合成長率成長。
“瓶裝茶飲料”是指以瓶裝飲料形式銷售的各種茶。在食品和飲料行業,瓶裝茶飲料被稱為即飲(RTD)茶。公司正在推出各種具有獨特口味和風味的瓶裝茶,以使其產品多樣化並吸引更多客戶。瓶裝茶有多種包裝選擇,包括罐裝、玻璃罐和瓶子。
據美國茶葉協會統計,美國的瓶裝茶消費量約佔北美茶葉消費量的70%。
繁忙的日程和生活方式的改變正在影響消費者的飲食習慣。隨著越來越多的人選擇簡便食品,對加工瓶裝茶飲料的需求不斷增加。除了即飲飲料外,由於可共享零食和飲料的日益流行,對加工茶和瓶裝茶飲料的需求也在成長。此外,隨著工薪階層女性的日益普及,對方便、簡單、省力的食品和飲料的需求增加,導致瓶裝茶飲料的擴張。
消費者對瓶裝茶和沖泡茶品質的看法是主要問題之一。許多消費者更喜歡新泡茶的味道,可能不願意購買瓶裝茶飲料。人們對瓶子對環境影響的日益擔憂也阻礙了市場的擴張。
千禧一代更喜歡瓶裝茶飲料而不是自製茶。年輕消費者對風味瓶裝茶飲料消費的增加正在加速市場成長。 Z 一代正在推動全球對瓶裝冰茶飲料的需求。喝瓶裝冰茶的好處包括抗氧化劑、供給壓力和補水。因此,人們正在接受這種飲料並促進市場擴大。
瓶裝茶飲料市場的成長受到氣候條件不穩定帶來的原料價格波動的阻礙。與普通熱茶和現磨咖啡相比,即飲茶和咖啡的成本較高,這是市場擴張的主要障礙。
COVID-19 的爆發對瓶裝茶飲料市場產生了矛盾的影響。該市場最初受到餐飲業和移動消費管道關閉的影響,但此後家庭消費和電子商務銷售的增加出現了成長機會。然而,疫情凸顯了增強免疫力飲料的價值,增加了消費者對茶產品的需求。
綠茶預計將在預測期內獲得顯著的市場佔有率,因為據說它具有健康益處和抗氧化特性。綠茶受到尋求天然、活力飲料的消費者的青睞。此外,綠茶被認為是世界上最健康的飲料之一,具有廣泛的潛在健康益處。這些優勢正在推動該行業的發展。
預計住宅領域在預測期內的年複合成長率最高。隨著即飲飲料在工作成年人中越來越受歡迎,家庭對即飲飲料的需求預計將會增加。此外,瓶裝冰茶是一種方便又健康的飲料,在世界各地的家庭中經常飲用。這些要素正在推動市場成長。
按地區分類,亞太地區的市場規模最大,預計在預測期內仍將佔據主導地位。這是因為中國、日本、韓國、台灣和印度等國家的冰茶消費量正在增加。此外,可支配收入水平的上升和品牌零售店數量的增加預計將推動行業成長。
由於消費者對更健康飲料的偏好發生變化以及女性人口需求的增加(尤其是在夏季),預計北美地區將出現強勁成長。由於消費者信心增強和個人茶葉消費量增加,美國市場預計將顯著成長。此外,大公司的存在可能會推動未來幾年的行業成長。
According to Stratistics MRC, the Global Bottled Tea Market is growing at a CAGR of 6.5% during the forecast period. The term "bottled tea" refers to a variety of teas that are offered for sale as bottled beverages. In the food and beverage industry, tea in bottles is referred to as ready-to-drink (RTD) tea. Businesses have launched a variety of bottled teas with distinct tastes and flavors in an effort to diversify their product offerings and attract more customers. There are numerous packaging options for bottled tea, including cans, glass bottles, plastic bottles, and others.
According to the Tea Association of USA, consumption of bottled tea in the United States accounts for around 70% of overall tea consumption within North America.
The hectic schedule and changes in way of life had an impact on consumers' eating habits. More people than ever are choosing convenience foods, which has led to an increase in the demand for processed bottled tea. The demand for processed and bottled tea is also growing as a result of the rising popularity of shareable snacks and drinks as well as RTD. Additionally, as working class women have become more prevalent, they have increased the demand for quick, simple, and labor-saving food and drink products, which has led to the expansion of bottled tea.
Consumer perception of the quality of tea in bottles versus freshly brewed tea is among the main issues. Many customers might be reluctant to buy bottled tea because they prefer the flavor of freshly brewed tea. The expansion of the market is also being hampered by growing concern about the environmental effects of plastic bottles.
Millennials favor tea in bottles over tea that has been freshly brewed at home. Young consumers' increasing consumption of flavored bottled tea is accelerating market growth. Generation Z has aided the global demand for bottled iced tea beverages. A few benefits of drinking bottled iced tea include antioxidants, reduced stress, and hydration. People are embracing this beverage as a result, fostering the market's expansion.
The growth of the bottled tea market is being hampered by fluctuating raw material prices brought on by erratic climatic conditions. The higher cost of RTD tea and coffee compared to regular hot tea and ground coffee are major barriers to market expansion.
The COVID-19 pandemic has had a conflicting effect on the market for bottled tea. Although the market was initially impacted by the closure of foodservice establishments and on-the-go consumption channels, opportunities for growth were later created by the rise in at-home consumption and e-commerce sales. However, the pandemic increased consumer demand for tea products by highlighting the value of immune-boosting beverages.
Due to the alleged health advantages and antioxidant qualities, green tea will enjoy a sizable market share over the forecast period. It is favored by consumers who are looking for natural beverages that are energizing. Furthermore, green tea is regarded as one of the world's healthiest drinks and has a wide range of potential health advantages. These benefits are accelerating the segment's growth.
In the anticipated timeframe, the home segment is expected to witness highest CAGR. The demand for ready-to-drink beverages in homes is anticipated to increase due to their rising popularity among working professionals. Furthermore, bottled iced tea is frequently consumed at home across many different regions of the world because it is a convenient and healthy beverage option. Such factors are propelling market growth.
The largest regional market was in the Asia Pacific, and it is anticipated that it will remain dominant during the forecast period. This is due to the rise in iced tea consumption in nations like China, Japan, South Korea, Taiwan, and India. Additionally, rising disposable income levels and an increase in the number of branded retail outlets are predicted to fuel industry growth.
Due to shifting consumer preferences toward healthy beverages and increased demand from the female population, particularly during the summer, North America is predicted to experience significant growth. The market in the United States is expected to grow significantly as a result of rising consumer spending power and rising individual black tea consumption. Additionally, the presence of significant corporations will encourage industry growth in the upcoming years.
Some of the key players profiled in the Bottled Tea Market include: Adagio Teas, Arcadia Beverage, Argo Tea, Arizona Beverage Company, Honest Tea, Inko's Tea, Lipton, Monster Beverage Corporation, Nestle, Oishi Group, PepsiCo, Inc., Starbucks Corporation, Steaz, Suntory Products Ltd., Tejava, Tiesta Tea and TingHsin Group.
In July 2023, Monster Beverage Corporation and Vital Pharmaceuticals, Inc. (together with certain of its debtor affiliates, "Bang Energy") today announced they have entered into an Asset Purchase Agreement ("APA" or "Agreement") under which a subsidiary of Monster would acquire substantially all of Bang Energy's assets, including a beverage production facility located in Phoenix, AZ (the "Transaction"). The Transaction is subject to certain terms and closing conditions, which include obtaining Bankruptcy Court approval.
In June 2023, Vahdam India, the leading global wellness brand known for its organic and premium teas and spices from India, has unveiled an exciting new product line: ICED TEAS! Crafted using 100 percent real tea, this new range of iced teas is available in two convenient forms - instant premix and pitcher tea bags.
In January 2022, Monster Beverage Corporation announced that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash.