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市場調查報告書
商品編碼
1359051
2030 年石榴市場預測:按產品、類別、用途和地區分類的全球分析Pomegranate Market Forecasts to 2030 - Global Analysis By Product (Pomegranate Powder, Pomegranate Concentrate and Pomegranate Juice), Category (Conventional and Organic), Application and By Geography |
根據Stratistics MRC的數據,2023年全球石榴市場規模為2.7164億美元,預計在預測期內年複合成長率為7.3%,到2030年將達到4.4483億美元。
石榴是最健康的水果之一,其果汁含有維生素E和C。它還具有防止前列腺癌細胞擴散、控制糖尿病、保護心臟和動脈以及維持血壓的功效。它還具有抗腫瘤、抗氧化和抗病毒特性。食用石榴通常可以降低壓力和疾病風險。它還可以用作保濕霜和防曬霜,有助於治癒痘痘、治療痤瘡、預防皺紋和其他老化跡象。營養師經常提案將石榴作為降低膽固醇和減肥飲食的一部分。
石榴富含抗氧化劑、維生素和礦物質,使其深受意願健康的消費者的歡迎。人們越來越意識到食用石榴對健康的益處,包括改善心臟健康和抗氧化特性。此外,隨著越來越多的消費者在食品和飲料中尋求天然和功能性成分,對石榴產品的需求正在顯著成長。石榴以其天然的甜味和獨特的風味而聞名,使其成為多種用途的有吸引力的成分,包括果汁、果醬、醬汁和補充劑。這些特點是石榴需求的驅動力。
石榴供應量和季節有限,這可能會阻礙市場擴張。淡季期間新鮮石榴供應較少,供應有限。這種稀少性使得新鮮石榴更加昂貴,消費者也難以取得。獲取新鮮石榴的限制也影響了依賴石榴衍生產品(例如果汁、萃取物和補充劑)的行業。這些產業可能面臨年度採購充足且穩定的石榴原料的挑戰。
由於多種要素,石榴市場提供了充滿希望的機會。由於其多功能性,石榴可用於多種行業。它用於生產果汁、冰沙、果醬、醬汁甚至化妝品。這種廣泛的用途為創新和產品開發鋪平了道路。此外,天然和有機產品的世界趨勢正在迅速擴大,而石榴非常適合這種趨勢。隨著消費者尋求更健康、更永續的選擇,對有機石榴及相關產品的需求預計將會增加。因此,這些要素正在推動市場成長。
主要威脅之一是石榴作物容易受到各種病蟲害的影響。石榴樹容易受到真菌感染疾病、細菌性疾病和蟲害的侵害,這會嚴重影響產量和品質。除此之外,某些地區基礎設施薄弱和物流挑戰可能會阻礙石榴產品的有效分配和運輸,限制市場准入和機會。
COVID-19 的疫情對石榴市場產生了多方面的影響。勞動力短缺和運輸限制等供應鏈中斷正在導致延誤和成本增加。由於進口壁壘和法規影響傳統市場,出現了出口挑戰。然而,消費行為的變化對石榴需求產生了積極影響。由於餐飲業關閉,該領域的需求減少,但部分地區的國內市場銷量增加。整體而言,疫情對石榴市場產生了複雜的影響,有些部門受益於需求增加,而部門則因市場動態的破壞和變化而面臨挑戰。
預計石榴粉領域將佔據最大佔有率。石榴粉保留了新鮮石榴的營養價值,包括高水平的抗氧化劑和必需維生素。它被廣泛用作食品和飲料中的天然成分,例如冰沙、烘焙點心和營養補充。石榴粉的好處包括其多功能性、易於使用以及提高人們對其健康益處的認知。該領域為製造商和供應商提供了利潤豐厚的機會,以滿足消費者對方便和營養產品日益成長的需求。
化妝品和個人護理領域預計在預測期內將出現良好成長。化妝品和個人護理行業已將石榴視為一種有價值的成分。石榴富含抗氧化劑和維生素,對皮膚和頭髮健康有許多好處。它經常用於保濕霜、精華液和面膜等護膚產品中,並以其抗衰老和恢復活力的特性而聞名。護髮產品中還含有石榴萃取物和石榴油,可刺激頭髮生長並增加光澤。天然和有機美容趨勢進一步推動了對石榴化妝品和個人護理用品的需求,使石榴成為這個蓬勃發展的行業中廣受歡迎的成分。
在估計期間,亞太地區佔據最大的市場佔有率。由於中國和印度等世界主要石榴生產國的存在,亞太地區是石榴產業成長最快的地區。影響市場的宏觀經濟因素之一是人口成長導致人均食品消費量的增加。這些國家向其他地區大量出口石榴,增加了收入。由於印度、中國和日本等潛在市場,許多國際公司也在該地區設立了生產設施,幫助當地經濟發展。因此,消費者對稀有和更健康水果的需求增加可能會增加較貧窮國家出口商的獲利能力。
預計北美在預測期內將實現獲利成長。由於消費者對植物來源產品的偏好,新鮮石榴及其衍生產品的需求不斷增加,支持了這些產品的區域市場的成長。北美石榴及相關產品的高成本也越來越重視降低成品成本的策略。因此,預計這一因素將為北美市場的參與者創造利潤豐厚的機會。此外,美國和加拿大等國家對石榴作為新鮮水果及其衍生產品的需求不斷成長,也是支持該地區國家目標市場成長的要素。
According to Stratistics MRC, the Global Pomegranate Market is accounted for $271.64 million in 2023 and is expected to reach $444.83 million by 2030 growing at a CAGR of 7.3% during the forecast period. Pomegranates are one of the healthiest fruits, and their juice contains vitamins E and C that are extremely beneficial to human health. It also has the power to prevent the spread of prostate cancer cells, reduce diabetes, safeguard the heart and arteries, and maintain blood pressure. It acts as an anti-tumour, anti-oxidant, and anti-viral. Pomegranate consumption also reduces stress and disease risk in general. It can be used as a moisturiser and sunscreen, and it can be used to heal rashes, treat acne, and prevent wrinkles and other ageing symptoms. Pomegranate is frequently suggested by nutritionists as part of a diet to lower cholesterol and lose weight.
Pomegranates are rich in antioxidants, vitamins, and minerals, making them popular among health-conscious consumers. There is growing awareness of the health benefits associated with pomegranate consumption, such as improved heart health and antioxidant properties. Moreover, as consumers increasingly seek natural and functional ingredients in their food and beverages, the demand for pomegranate-based products has witnessed significant growth. It is recognised for its natural sweetness and unique flavour, making it an attractive ingredient for various applications, including juices, jams, sauces, and supplements. These properties are driving the demand for pomegranate.
The limited availability and seasonality of pomegranates can hinder market expansion. During the off-season, when fresh pomegranates are not readily available, supply becomes limited. This scarcity can result in higher prices for fresh pomegranates, making them less accessible to consumers. The limited availability of fresh pomegranates also affects industries that rely on pomegranate-derived products, such as juices, extracts, and supplements. These industries may face challenges in sourcing an adequate and consistent supply of pomegranate raw materials throughout the year.
The pomegranate market presents promising opportunities due to several factors. Pomegranate's versatility allows for its use in diverse industries. It is used in the production of juices, smoothes, jams, sauces, and even cosmetics. This wide range of applications opens up avenues for innovation and product development. Additionally, the global market for natural and organic products is expanding rapidly, and pomegranates fit well into this trend. As consumers seek healthier and more sustainable options, the demand for organic pomegranates and related products is expected to rise. Thus, these factors are propelling market growth.
One of the significant threats is the vulnerability of pomegranate crops to various diseases and pests. Pomegranate trees are susceptible to fungal infections, bacterial diseases, and insect infestations, which can significantly impact yield and quality. In addition to this, inadequate infrastructure and logistical challenges in certain regions can also hinder the efficient distribution and transportation of pomegranate products, limiting market access and opportunities.
The COVID-19 pandemic had a mixed impact on the pomegranate market. Supply chain disruptions, including labour shortages and transport restrictions, led to delays and increased costs. Export challenges arose due to import barriers and regulations, affecting traditional markets. However, changing consumer behaviour towards health and immunity positively influenced demand for pomegranates. The closure of foodservice establishments reduced demand in that sector, while some regions experienced increased sales in the domestic market. Overall, the pandemic's impact on the pomegranate market varied, with some sectors benefiting from increased demand while others faced challenges due to disruptions and changing market dynamics.
The Pomegranate Powder segment is estimated to hold the largest share. Pomegranate powder retains the nutritional benefits of fresh pomegranates, including high levels of antioxidants and essential vitamins. It is widely used as a natural ingredient in food and beverage products, such as smoothies, baked goods, and nutritional supplements. The benefits of pomegranate powder include its versatility, ease of use, and growing awareness of its health benefits. This segment presents lucrative opportunities for manufacturers and suppliers catering to the rising consumer demand for convenient and nutrient-rich products.
The Cosmetics and Personal Care segment is anticipated to have lucrative growth during the forecast period. The cosmetics and personal care industries have embraced pomegranate as a valuable ingredient. Packed with antioxidants and vitamins, pomegranate offers numerous benefits for skin and hair health. It is commonly used in the formulation of skincare products such as moisturisers, serums, and masks, known for their anti-ageing and rejuvenating properties. Pomegranate extracts and oils are also incorporated into hair care products, promoting hair growth and enhancing shine. The natural and organic beauty trend has further propelled the demand for pomegranate-based cosmetics and personal care items, making it a sought-after ingredient in this thriving industry.
Asia Pacific commanded the largest market share during the extrapolated period. Due to the presence of nations like China and India, two of the major pomegranate producers in the world, the Asia-Pacific area has the fastest-growing pomegranate industry. One macroeconomic element that affects the market is the rise in food product consumption per person as a result of population growth. Pomegranate exports from these nations to other regions in huge quantities have increased revenue generation. Due to the existence of potential markets like India, China, and Japan, many international corporations are also establishing their production facilities in the region, which is boosting the expansion of the local economy. Therefore, growing consumer desire for unusual and healthier fruit may help exporters from poorer nations become more profitable.
North America is expected to witness profitable growth over the projection period. Pomegranate fresh fruit and its derivative goods are in more demand as a result of consumer preferences for plant-based products, which has helped the regional market for these items grow. The cost of pomegranates and related products is higher in North America; thus, there is also a growing emphasis on strategies to lower the cost of the finished product. As a result, it is projected that this element would create lucrative opportunities for players engaged in North American Market. Moreover, increasing demand for pomegranate as a fresh fruit or derived product in countries such as the U.S. and Canada is a factor supporting the growth of the target market in the countries in this region.
Some of the key players in the Pomegranate Market include: POM Wonderful llc, The Coca Cola Company, Gilan Gabala Canning Factory, TTM Food, PepsiCo, Lakewood, Inc., The J.M. Smucker Company, Gateway Group, Taj Agro Products Ltd., The Wonderful Company LLC, Purely Pomegranate, A&B Ingredients, The Good Foods Co., Del Monte Foods Inc., Bellavista Exportaciones, Prohut Organics, Alpine Food Products, Valley Produce Group, JFC International and Fruition Fruits & Fills.
In September 2022, Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world's largest digital-first, design-led, and sustainable home retailer, announced collaboration with POM Wonderful, the global leader in California-grown pomegranates. The POM Wonderful team collaborated with Williams Sonoma to create a one-of-a-kind product line that highlights the unique flavor and versatility of pomegranates. The products will be available as part of POM's 20th anniversary celebrations and as Williams Sonoma prepares to celebrate fall flavors.
In September 2022, Jiant, a modern beverage brand, announced the launch of Planet Pomegranate, the fifth hard kombucha in Jiant's celebrated seasonal series, in collaboration with social wellness platform Vizer. Planet Pomegranate, which is gluten-free and made from all organic and non-GMO ingredients, will be available from September to December, with proceeds benefiting US food banks and the fight against hunger.