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市場調查報告書
商品編碼
1371936
到 2030 年美容補充劑市場預測:按型態、配銷通路、用途和地區進行的全球分析Beauty Supplements Market Forecasts to 2030 - Global Analysis By Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球美容補充品市場規模為 29 億美元,預計到 2030 年將達到 46 億美元,預測期內年複合成長率為 6.6%。
美容補充食品是一種營養補充,食品改善和支持美麗的多個方面,例如健康的皮膚、頭髮生長和強壯的指甲。它們通常含有維生素、礦物質、抗氧化劑和其他健康元素。這些補充劑可以為您的身體提供日常用餐中經常缺乏的營養,從而從內到外提高您的整體吸引力和健康狀況。美容補充劑被認為與傳統美容方案結合使用有助於保持充滿活力、年輕的外觀,但它們不應取代健康的生活方式或皮膚護理方案。不能。
由於健康和自然美容趨勢日益流行,人們對天然和有機成分製成的美容補充劑越來越感興趣。作為改善外觀的一種方式,對美容補充劑的需求不斷增加。此外,消費者越來越意識到內在美和外在吸引力之間的關聯。美容補充劑被視為改善整體健康和解決特定美學問題(例如皮膚老化、脫髮和指甲健康)的一種方式。因此,這些要素正在推動市場成長。
美容補充劑可能很昂貴。對於使用優質成分或宣傳為奢侈品的產品尤其如此。此外,市場潛力可能會受到消費者價格敏感度的限制,特別是在價格敏感的領域,一些美容產品可能會產生副作用或引起某些人的過敏反應,但也有一些事情是你可以做的。這可能導致客戶不滿意、產品召回以及品牌聲譽受損,進而導致市場規模萎縮。
在美容補充劑領域,成分科學正在不斷進步。結果是產生了新的、強大的化合物,包括膠原胜肽、抗氧化劑、維生素和礦物質,每一種都被認為可以增強特定的美容元素。此外,美容補充劑的流行很大程度上受到名人和社交媒體影響者的廣告和促銷的影響。他們的追隨者透過他們的建議和意見了解補充劑並對其產生興趣。因此,這些方面正在推動市場成長。
儘管美容補充劑製造商做出了承諾,但許多產品的有效性和安全性不一定得到嚴格的科學研究的支持。由於缺乏令人信服的證據,消費者的反對和市場擴張可能會受到阻礙。此外,美容補充劑經常會遇到法律衝突,因為各國的標準和法律各不相同。這可能會給製造商帶來標籤、合規性和關於其產品優點的真實說明方面的挑戰。
美容補充劑市場受到 COVID-19 爆發的負面影響。封鎖、經濟狀況不穩定和供應鏈中斷減少了消費者支出,並優先放棄美容補充劑等奢侈品。此外,社交隔離政策和社交參與的減少降低了美容產品的受歡迎程度,而生產和交付問題也降低了產品的可得性並增加了成本。此外,疫情期間,消費者的關注點和支出也從美容補充品轉向健康和免疫力。因此,這些要素阻礙了市場的成長。
錠劑部分預計佔據最大佔有率,因為它是以固態錠劑或片劑形式提供的口服美容補充劑。這些錠劑中含有的維生素、礦物質、抗氧化劑和其他化合物通常可以使頭髮、皮膚和指甲變得更強壯。此外,由於實用且易於食用,因此優選。因此,這個市場是更大的美容和健康領域的關鍵參與者,因為它為消費者提供有用的選擇,透過營養補充食品來支持他們的皮膚護理和美容目標。
預計護髮領域在預測期內的年複合成長率最高。這些營養補充食品有多種形式,如膠囊、軟糖和粉末,含有維生素、礦物質、胺基酸和植物萃取物的組合,具有改善頭髮健康、強度和生長的功能。此外,當你想解決掉髮、頭髮稀疏、暗沉等問題時,它也常被用作護髮的輔助。因此,與美容和健康行業的整體趨勢類似,該細分市場也迎合了那些尋求全面解決方案以實現閃亮和充滿活力的頭髮的人。
由於美國美容補充劑市場的穩定成長,北美在預測期內佔據了最大的市場佔有率,許多老牌和新興製造商在口服美容品類別中實現了產品線的多樣化。此外,整體健康和保健趨勢的日益普及、女性勞動力參與率的上升、更多女性希望優雅地變老、數位行銷、產品個性化、多樣化的產品型態、廣泛的品牌推廣等都是預計推動市場發展的一些關鍵要素。在該國的成長。
由於中東和非洲人口的健康模式持續變化,預計該地區的年複合成長率將在預測期內最高。此外,該地區的居民可以輕鬆獲得用餐和健康相關資訊。這款美容補充劑解決了女性主要的健康問題,包括膚色。此外,個人健康意識的提高推動了該地區消費者對美容補充劑的需求,預計將支持中東和非洲的市場擴張。
According to Stratistics MRC, the Global Beauty Supplements Market is accounted for $2.9 billion in 2023 and is expected to reach $4.6 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Beauty supplements are dietary supplements created to improve and support multiple aspects of beauty, such as healthy skin, hair development, and strong nails. Usually, they include a blend of vitamins, minerals, antioxidants, and other healthy elements. These supplements work to improve overall attractiveness and well-being from the inside out by giving the body critical nutrients that may be missing from one's usual diet. Beauty supplements are thought to work in conjunction with conventional exterior beauty procedures and help people keep a vibrant, youthful appearance, but they are not a replacement for a healthy lifestyle and skincare regimen.
An increased interest in beauty supplements made from natural and organic sources is a result of the rising popularity of wellness and natural beauty trends. There is an increase in demand for beauty supplements as a way to improve physical appearance. Moreover, consumers are becoming more aware of the connection between inner beauty and exterior attractiveness. Beauty supplements are viewed as a way to improve general health and address particular aesthetic issues, including skin aging, hair loss, and nail health. Therefore, these factors help in propelling the market growth.
Beauty supplements can be pricey; particularly those made with premium components or promoted as high-end goods. Furthermore, the market's potential may be constrained by consumer price sensitivity, particularly in price-conscious sectors, some beauty products may have negative side effects or trigger allergic responses in some people. Hence, this may result in dissatisfied clients, product recalls, and brand reputation damage which initially hampers the size of the market.
The development of ingredient science has advanced in the field of beauty supplements. As a result, new and potent compounds, including collagen peptides, antioxidants, vitamins, and minerals, have been created, each of which is thought to enhance a certain component of beauty. Moreover, the popularity of beauty supplements is significantly influenced by the advertisements and promotions made by celebrities and social media influencers. Their followers are made aware of them and become interested in them through their recommendations and opinions. Thus, these aspects drive the growth of the market.
Despite what makers of beauty supplements promise, many products' efficacy and safety aren't always well supported by accurate scientific studies. Consumer disapproval and market expansion may be hampered by a lack of evidence that is convincing. Furthermore, with differing standards and laws in every nation, beauty supplements frequently fall into legal contradiction. Thus, manufacturers may have difficulties in terms of labeling, compliance, and making truthful statements regarding the advantages of the product.
The market for beauty supplements was negatively impacted by the COVID-19 outbreak. Lockdowns, unstable economic conditions, and interrupted supply chains caused consumer spending to decline, and the priority was to move away from luxuries like beauty supplements. Additionally, the popularity of beauty goods declined as a result of social isolation policies and a decline in social engagement, problems with production and delivery also reduced the availability of products and increased their cost. Furthermore, during the pandemic, consumers' attention and spending switched from beauty supplements to health and immunity. Thus, these factors hinder market growth.
The tablets segment is estimated to hold the largest share, as they are oral beauty supplements come in the form of solid pills or tablets. The vitamins, minerals, antioxidants, and other compounds found in these pills frequently work to support stronger hair, skin, and nails. Moreover, they are well-liked since they are practical and simple to consume. Therefore, this market is a major participant in the larger beauty and wellness sector because it gives consumers a useful option to support their skincare and beauty goals with nutritional supplements.
The hair care segment is anticipated to have highest CAGR during the forecast period. These dietary supplements often come in a variety of shapes, including capsules, gummies, or powders, and include a combination of vitamins, minerals, amino acids, and botanical extracts that work to improve the health, strength, and development of hair. Additionally, these solutions are frequently used by customers as a supplemental strategy to their hair care regimen when they are looking to address concerns like hair loss, thinning, or dullness. Therefore, in keeping with the general trends in the beauty and wellness industries, the segment offers to people looking for all-inclusive solutions to attain lustrous and vibrant hair.
North America commanded the largest market share during the extrapolated period owing to the numerous established and emerging manufacturers diversifying their product lines within the ingestible beauty category, by which the market for beauty supplements in the United States has been growing steadily. Furthermore, , the growing popularity of the holistic health and wellness trend, rising female workforce participation, a rise in the number of women who want to age gracefully, digital marketing, product personalization, a variety of product form factors, and extensive branding are some of the key factors anticipated to propel the country's market growth.
Middle East & Africa is expected to witness highest CAGR over the projection period, owing to the ongoing change in health patterns among the residents of this region. Additionally, residents of this area have easier access to dietary and health-related information. The primary wellness concerns of women are addressed by this beauty supplement, which includes skin tone. Furthermore, consumer demand for beauty supplements in the region is being driven by rising health consciousness among the individuals, which is anticipated to support market expansion in the Middle East & Africa.
Some of the key players in the Beauty Supplements Market include: Amway, Asahi Group Holdings, Ltd., Bayer AG, Blackmores, Everest NeoCell LLC., Herbalife International of America Inc., HUM Nutrition Inc., Meiji Holdings Co., Ltd., Murad Europe Ltd., Pfizer Inc., Pharmavite LLC, Reserveage Nutrition, Suntory Holdings Limited, The Boots Company PLC and Vitabiotics Ltd.
In October 2023, HUM Nutrition launched its newest supplement, Best of Berberine, packed with 1200mg of pure Berberine. The 30-day supply of HUM's newest verified clean, vegan, and made with a clinically tested dose of berberine supplement offers a helpful boost for those interested in managing weight and healthy glucose levels.
In February 2023, ForGround by Bayer announced the addition of three new companies - Great Plains Ag, Sound Agriculture and EarthOptics - to its growing network of resources and expertise to help farmers be successful in adopting and implementing regenerative agriculture practices.
In September 2022, Bayer announced a groundbreaking regenerative farming collaboration with Perdue AgriBusiness aimed at large-scale carbon emission reductions and creating a model for a more sustainable food value chain spanning across Perdue's entire grain network.
In January 2021, HUM Nutrition, the leader in the beauty vitamin and supplement category, launched its latest revolutionary product CALM SWEET CALM ™, a vegan gummy formulated with Ashwagandha root and L-theanine to reduce and control symptoms of stress.