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市場調查報告書
商品編碼
1383410
到 2030 年染髮劑市場預測:按產品、屬性、類別、型態、性別、配銷通路、應用和地區進行全球分析Hair Color Market Forecasts to 2030 - Global Analysis By Product, By Nature (Professional and Consumer ), Category, Form, Gender, Distribution Channel, Application and By Geography |
根據Stratistics MRC的數據,2023年全球染髮劑市場規模為272億美元,預計在預測期內將以9.8%的年複合成長率成長,並在2030年達到523億美元。
染髮,也稱為染髮劑,是指使用各種化學物質和天然物質來改變頭髮的自然顏色。髮色通常用於美容目的,例如隱藏白髮、實現不同的美學外觀或僅表達個人風格。
根據中華人民共和國財政部的數據,2021 年中國衛生、個人護理和醫藥方面的公共支出總額預計為 1.92 兆元(2,956.8 億美元)。
名人對大眾的看法和趨勢有著巨大的影響力,他們的髮色選擇往往會樹立新的時尚標準。名人認可特定的髮色品牌或炫耀標誌性的顏色變化創造了強大的行銷工具。消費者更有可能接受這些產品,試圖模仿他們最喜歡的明星的外觀。因此,染髮劑公司可以利用這些認可和標誌性改造來擴大消費群並增加產品銷售。名人與染髮劑品牌之間的合作是一種互惠互利的策略,可以進一步增加市場的成長潛力。
許多傳統染髮產品都含有氨和對苯二胺(PPD)等化學物質,這些化學物質會引起過敏反應和敏感,從輕微的皮膚刺激到嚴重的皮膚病問題不等。這些擔憂導致消費者更加謹慎,並增加了對溫和、低過敏性染髮劑替代品的需求。製造商現在面臨開發配方的壓力,必須最大限度地降低副作用風險,同時提供鮮豔、持久的色彩。遵守嚴格的安全標準並明確標記潛在的過敏原是緩解這些限制並保持消費者對染髮行業信心的關鍵步驟。
隨著消費者生活方式的改變以及對方便即食用餐的偏好增加,對能夠長期維持產品新鮮度和品質的包裝解決方案的需求不斷成長。染髮劑具有先進的阻隔性能和密封技術,可防止腐敗、微生物污染和氧化,並有效延長保存期限。這滿足了消費者對方便且安全的食品的需求,並符合最大限度減少食品浪費的行業趨勢。因此,染髮劑的採用是因為它們能夠滿足延長產品保存期限的關鍵要求。
隨著政府和法規機構對化妝品(包括染髮劑)的安全性和成分越來越嚴格,製造商面臨著適應合規要求的挑戰。成分法規可能會導致重新製造或去除先前使用的成分,從而影響產品的有效性或性能。這可能會導致生產成本增加並需要進行廣泛的安全測試。此外,遵守世界各地不同的法規可能會使國際貿易和產品採購變得複雜。製造商必須不斷監控和調整配方,以滿足不斷變化的法規,這可能會影響產品創新和消費者選擇,並對行業構成重大挑戰。Masu。
COVID-19大流行對染髮劑市場產生了多方面的影響。最初,關門和保持社交距離的措施減少了去沙龍的次數,促使一些消費者轉向在家染髮。然而,由於經濟不確定性和僅限於家庭的生活方式,許多消費者減少了在美容產品(包括染髮劑)上的支出。供應鏈中斷和製造挑戰影響了產品可得性並導致暫時短缺。此外,對參觀沙龍安全性的擔憂以及一些沙龍的關閉也影響了專業色彩服務。儘管家居色彩套裝很受歡迎,但整體市場波動較大。隨著趨勢的發展,染髮劑市場的消費者偏好和購買習慣不斷適應。
臨時染髮劑領域預計將出現良好的成長。與永久性染髮劑不同,臨時染髮產品不會深入滲透到髮乾中,無需長期承諾即可改變顏色。這些產品以型態出售,例如噴霧劑、凝膠、洗髮精和護髮素。您可以快速輕鬆地嘗試不同的色調、高光和鮮豔的顏色,而不會造成永久性髮色的潛在損害。臨時髮色在特殊場合、節日和季節性趨勢中特別受歡迎。它提供了一種動態、低風險的選擇來表達個人風格和創造力,吸引了眾多尋求彈性和臨時轉變而不需要像傳統染髮劑那樣持久的消費者,這是一個目標。
預計超市/大賣場領域在預測期內將以最快的年複合成長率成長。這些商店提供多種品牌、色調和配方可供選擇,方便消費者在日常購物時瀏覽和購買染髮產品。商店通常擁有知識淵博的員工和有吸引力的陳列,以幫助消費者做出資訊的選擇。此外,在都市區和郊區,超市和大賣場一應俱全,商品種類繁多。這些零售商服務於多元化的客戶群,包括尋求價格實惠的家用染髮劑解決方案和沙龍品質的專業產品的消費者,並正在擴大染髮劑市場的廣泛普及和消費者需求,這有助於提高易用性。
預計歐洲市場在預測期內將繼續佔據大部分市場佔有率。該地區擁有多元化、時尚前衛的消費群體,推動了對染髮產品的穩定需求。歐洲消費者對髮色創新有很強的親和力,包括天然和有機的選擇,反映了他們日益成長的環保意識。歐洲市場的特點是專業沙龍服務和家居著色解決方案的融合,使其成為一個充滿活力和多元化的行業。此外,嚴格的法規標準和產品安全意識的提高也有助於開發高品質和安全的染髮劑配方。歐洲在美容和時尚方面擁有豐富的歷史,一直是髮色趨勢、研究和產品開發的重要中心。
預計亞太地區在預測期內的年複合成長率最高。由於都市化、可支配所得增加和美學意識不斷增強等因素,這個人口稠密且多元化的地區對染髮產品的需求不斷增加。該市場反映了傳統偏好和對時尚、色彩鮮豔的髮色的渴望的混合。此外,天然和草藥染髮劑的流行與該地區對健康和永續性的關注是一致的。因此,亞太地區已成為成熟品牌和新興品牌擴大產品範圍並迎合消費者多樣化和動態偏好的沃土。
According to Stratistics MRC, the Global Hair Color Market is accounted for $27.2 billion in 2023 and is expected to reach $52.3 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Hair color, also known as hair dye or hair coloring, refers to the practice of changing the natural color of one's hair using various chemical or natural substances. Hair color is commonly used for cosmetic purposes, such as covering gray hair, achieving a different aesthetic look, or simply expressing one's personal style.
According to the Ministry of Finance of the People's Republic of China, the total public spending on hygiene/personal care and health care in 2021 for China was estimated to be CNY 1.92 trillion (USD 295.68 billion).
Celebrities wield considerable influence over public perception and trends, and their hair color choices often set new standards for style. When celebrities endorse specific hair color brands or flaunt iconic color changes, it creates a powerful marketing tool. Consumers are more likely to embrace these products, seeking to emulate their favorite stars' looks. As a result, hair color companies can leverage these endorsements and iconic transformations to expand their consumer base and boost product sales. The collaboration between celebrities and hair color brands can be a mutually beneficial strategy, further enhancing the market's growth potential.
Many traditional hair color products contain chemicals like ammonia and paraphenylenediamine (PPD) that can trigger allergic reactions and sensitivities, ranging from mild skin irritation to severe dermatological issues. This concern has led to increased consumer wariness and a demand for gentler, hypoallergenic hair color alternatives. Manufacturers are now under pressure to develop formulations that minimize the risk of adverse reactions while delivering vibrant and long-lasting color. Adhering to stringent safety standards and providing clear labeling of potential allergens are crucial steps to alleviate this restraint and maintain consumer trust in the hair color industry.
With changing consumer lifestyles and preferences for convenient, ready-to-eat meals, there's a growing need for packaging solutions that can maintain product freshness and quality over longer periods of time. Hair Color, equipped with advanced barrier properties and sealing technologies, effectively extend shelf life by preventing spoilage, microbial contamination, and oxidation. This addresses the consumer's desire for convenient yet safe food options and aligns with industry trends towards minimizing food waste. As a result, the adoption of Hair Color is fueled by their ability to meet the crucial requirement of prolonged product shelf life.
As governments and regulatory bodies become more stringent regarding the safety and composition of cosmetic products, including hair color, manufacturers face challenges in adapting to compliance requirements. Ingredient restrictions can lead to reformulations or the removal of previously used components, potentially affecting product effectiveness and performance. This can result in increased production costs and the need for extensive safety testing. Additionally, compliance with varying global regulations can complicate international trade and product availability. Manufacturers must continually monitor and adjust their formulations to align with changing regulations, which can impact product innovation and consumer choices, posing a significant challenge to the industry.
The COVID-19 pandemic had a multifaceted impact on the hair color market. Initially, lockdowns and social distancing measures led to reduced salon visits, prompting some consumers to turn to at-home hair coloring solutions. However, the economic uncertainty and stay-at-home lifestyle also caused many to reduce discretionary spending on beauty products, including hair color. Supply chain disruptions and manufacturing challenges affected product availability and caused temporary shortages. Additionally, safety concerns during salon visits and the closure of some salons impacted professional color services. While at-home color kits gained popularity, the overall market saw fluctuations. As the pandemic evolves, consumer preferences and purchasing habits in the hair color market continue to adapt.
The temporary hair color segment is expected to have a lucrative growth. Unlike permanent hair dyes, temporary hair color products do not penetrate the hair shaft deeply, allowing for color change without long-lasting commitment. These products are available in various forms, including sprays, gels, shampoos, and rinses. They offer a quick and easy way to experiment with different shades, highlights, or vibrant colors without the potential damage associated with permanent dyes. Temporary hair color is particularly popular for special occasions, festivals, or seasonal trends. It provides a dynamic and low-risk option for individuals to express their style and creativity, making it appealing to a broad consumer base seeking flexibility and temporary transformations without the permanence of traditional hair dyes.
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. These stores offer a wide selection of brands, shades, and formulations, making it convenient for consumers to browse and purchase hair color products during their routine shopping trips. The in-store experience often includes knowledgeable staff and attractive displays that help consumers make informed choices. Additionally, the accessibility of supermarkets and hypermarkets in urban and suburban areas ensures broad product availability. These retail outlets cater to a diverse customer base, including those seeking affordable at-home hair color solutions and professional salon-quality products, contributing to the hair color market's widespread reach and consumer accessibility.
During the forecast period, it is expected that the Europe market will continue to hold a majority of the market share. This region boasts a diverse and fashion-conscious consumer base, driving consistent demand for hair color products. Consumers in Europe have a strong affinity for hair color innovations, including natural and organic options, reflecting the growing trend of eco-consciousness. The European market is characterized by a blend of professional salon services and at-home colouring solutions, making it a dynamic and multifaceted industry. Moreover, stringent regulatory standards and increasing awareness of product safety contribute to the development of high-quality and safe hair color formulations. With a rich history of beauty and fashion, Europe continues to be a significant hub for hair color trends, research, and product development.
Asia Pacific is projected to have the highest CAGR over the forecast period. With a large and diverse population, this region experiences increasing demand for hair color products, driven by factors such as urbanization, rising disposable incomes, and a growing beauty-conscious consumer base. The market reflects a blend of traditional preferences and an appetite for trendy and vibrant hair color shades. Moreover, the popularity of natural and herbal hair color alternatives aligns with the region's focus on wellness and sustainability. As a result, Asia Pacific presents a fertile ground for both established and emerging brands to expand their product offerings and cater to the diverse and dynamic preferences of consumers.
Some of the key players in Hair Color market include: Coty Inc., Godrej Consumer Products Limited, Estee Lauder, Henkel AG & Co. KGaA, Arctic Fox, Aroma, Avon Products, Cadiveu Professional USA, L'Oreal S.A, Combe Incorporated, PZ Cussons Beauty LLP, Conair, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), Johnson & Johnson, Kao Corporation and Revlon.
In July 2022, Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
In June 2022, With the launch of the new L'Oreal Paris Men Expert One-Twist Hair Color, the brand's first permanent organic hair color technique created specifically for men in the hair color market, covering up greys will be easier, quicker, and more durable than ever.
In March 2022, the iconic Creamy Bubble color range from Liese, Singapore, was reintroduced with new packaging that connects to a cutting-edge virtual experience. Natural brown and trendy colors are included in the Liese Creamy Bubble Color line. Three brand-new, modern hair coolers are being released in conjunction with the relaunch: Chiffon Brown, Berry Pink, and Olive Ash.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.