市場調查報告書
商品編碼
1383455
到 2030 年睫毛延長市場預測:按產品、成分、類型、顏色、長度和地區進行全球分析Lash Extension Market Forecasts to 2030 - Global Analysis By Product (Cluster/Accent, Individual Eyelash Extensions, Lash Extension Accessories, Lash Extension Adhesive and Other Products), Constituent, Type, Color, Length and By Geography |
根據 Stratistics MRC 的數據,2023 年全球睫毛嫁接市場規模為 17.6 億美元,預計在預測期內將以 8.9% 的年複合成長率成長,到 2030 年達到 31.9 億美元。
睫毛嫁接市場是指專注於人造睫毛嫁接的生產、分銷和應用的美容行業領域。睫毛延長物是合成或天然的毛髮纖維,單獨附著在人的天然睫毛上,以增強其長度、厚度和整體外觀。市場包括各種產品和服務,例如睫毛延長套件、黏合、鑷子以及沙龍和睫毛技師提供的專業睫毛延長應用服務。
根據SBDC Net National Information Clearing House發布的研究資料,2020年5月,美國有超過8萬家美容院和理髮店相關機構創造了200億美元的沙龍產業收入。
技術創新正在徹底改變產業的各個方面,從產品開發到應用技術,最終改善整體客戶體驗。用於睫毛延長的材料變得越來越先進。創新的合成纖維和天然纖維更輕、更柔韌、外觀也越來越自然,為客戶提供了多種選擇來實現他們想要的風格。此外,技術有助於品管並確保睫毛延長產品始終符合高標準。因此,消費者可以享受更安全、更舒適、更持久的睫毛嫁接,促進睫毛嫁接市場的持續成長。
與睫毛延長相關的高成本是睫毛延長市場的主要抑制因素。睫毛延長帶來了更長、更濃密的睫毛的吸引力,但其成本可能會嚇跑潛在客戶。優質的睫毛延長和專業的治療服務通常價格昂貴,這使得可可支配所得有限的個人無法獲得這些服務。然而,睫毛延長的價值因消費者而異,有些人發現很難證明這筆費用是合理的,特別是當睫毛膏和條狀睫毛等替代的、更便宜的美容解決方案很容易獲得時。我認為是有的。因此,配合措施定價策略並在睫毛延長市場提供更實惠的選擇對於吸引更廣泛的客戶群至關重要。
隨著個人擁有更多的可支配所得,他們更願意投資於美容和治療,包括睫毛延長。這種經濟彈性使更多人能夠獲得和購買睫毛延長服務,從而促進市場成長。隨著可支配所得的增加,消費者可以將部分預算分配給定期的睫毛延長預約、保養和相關產品。此外,這種趨勢在職業成年人、年輕人以及那些試圖在社群媒體和職業網路的競爭世界中保持完美外表的人中尤其明顯。
健康和安全問題是睫毛嫁接市場的主要抑制因素。安裝不當或維護不當的睫毛嫁接可能會導致各種健康和安全問題,包括眼睛感染疾病、過敏和天然睫毛受損。睫毛延長中使用的黏劑和化學物質可能會引起過敏反應和發炎,特別是對於皮膚敏感或過敏的人來說。
封鎖和安全問題導致許多睫毛沙龍和美容企業面臨暫時關閉,導致收益和消費者需求急劇下降。睫毛延長手術過程中所需的緊密接觸引起了健康和安全問題,並給顧客和技術人員帶來了焦慮。該行業不得不採取嚴格的衛生措施,減少了客戶容量和個人防護設備的使用,影響了服務效率和盈利。
睫毛延長配件領域預計將出現良好的成長。這些配件對於想要實現、維護和客製化睫毛延長的專業人士和個人來說都極為重要。此外,該細分市場透過提供確保睫毛延長的品質、壽命和安全性所需的工具和產品來補充更廣泛的市場,使其成為睫毛延長行業不可或缺的一部分。
由於高技能和訓練有素的個人提供專業的睫毛延伸服務,睫毛延伸專業領域預計將保持盈利成長。這些專業人士通常被稱為睫毛技師或藝術家,是應用睫毛延長術以增強客戶睫毛的長度、體積和整體美感的藝術和科學專家。此外,他們對各種睫毛延長款式、材質和應用技術都有深入的了解。
由於美容趨勢的變化、可支配所得的增加以及具有美學意識的消費者數量的增加,對睫毛延長的需求激增,亞太地區佔據了最大的佔有率。亞太地區以其創新的美容方法而聞名,是新睫毛延長技術和產品的開發中心。此外,社群媒體和名人代言的影響力進一步推動了睫毛嫁接在該地區的流行,成為全球睫毛嫁接市場成長和多元化的關鍵因素。
由於對美容和化妝品增強的強勁需求,預計北美將出現良好的成長。不斷變化的美容標準、名人影響力以及整裝儀容意識的提高等因素正在推動睫毛嫁接術在北美的流行。該地區的消費者以願意投資美容護理而聞名。社群媒體平台、美容影響者和名人繼續在促銷發揮關鍵作用,使北美成為全球睫毛延伸市場的重要且蓬勃發展的組成部分。
According to Stratistics MRC, the Global Lash Extension Market is accounted for $1.76 billion in 2023 and is expected to reach $3.19 billion by 2030 growing at a CAGR of 8.9% during the forecast period. The lash extension market refers to the beauty industry segment focused on the production, distribution, and application of artificial eyelash extensions. Lash extensions are synthetic or natural hair fibers individually attached to a person's natural eyelashes, enhancing their length, thickness, and overall appearance. This market encompasses various products and services, including lash extension kits, adhesive glues, tweezers, and professional eyelash extension application services offered by salons and lash technicians.
According to surveyed data published by SBDC Net National Information Clearing House, in May 2020, more than 80,000 beauty salons and barber shop-related establishments generated USD 20 billion in salon industry revenue in the U.S.
Technological innovations have revolutionized every aspect of the industry, from product development to application techniques, ultimately enhancing the overall customer experience. The materials used for lash extensions have become more advanced. Innovative synthetic and natural fibers are lighter, more flexible, and increasingly natural-looking, offering customers a wider range of options to achieve their desired look. Moreover, technology has facilitated quality control measures, ensuring that lash extension products consistently meet high standards. As a result, consumers can enjoy safer, more comfortable, and longer-lasting lash extensions, contributing to the sustained growth of the lash extension market.
The high cost associated with lash extensions serves as a significant restraint in the lash extension market. While these beauty enhancements offer the allure of longer and fuller lashes, the expense can deter potential customers. Quality lash extensions and professional application services often come with a premium price tag, making them less accessible to individuals with limited disposable income. However, the perceived value of lash extensions can vary among consumers, and some may find it difficult to justify the expense, especially when alternative, lower-cost beauty solutions like mascara and strip lashes are readily available. As a result, addressing pricing strategies and offering more affordable options within the lash extension market is essential to appeal to a broader customer base.
As individuals have more discretionary income, they are increasingly willing to invest in beauty enhancements and cosmetic treatments, including lash extensions. This extra financial flexibility allows a broader demographic to access and afford lash extension services, contributing to market expansion. With higher disposable incomes, consumers can allocate a portion of their budget to regular lash extension appointments, maintenance, and related products. Additionally, this trend is particularly noticeable among working professionals, young adults, and those seeking to maintain an impeccable appearance in the competitive world of social media and professional networking.
Health and safety concerns represent a significant restraint in the lash extension market. Improper application or inadequate maintenance of lash extensions can lead to various health and safety issues, including eye infections, allergies, and damage to natural lashes. Adhesives and chemicals used in the lash extension process can cause allergic reactions or irritations, especially in individuals with sensitive skin or allergies.
With lockdowns and safety concerns, many lash salons and beauty businesses faced temporary closures, leading to a sharp decline in revenue and consumer demand. The close proximity required during lash extension application raised health and safety concerns, causing apprehension among both clients and technicians. The industry had to adapt to stringent sanitation measures, reduced client capacity, and the use of personal protective equipment, which affected the efficiency and profitability of services.
Lash Extension Accessories segment is expected to have lucrative growth. These accessories are crucial for both professionals and individuals seeking to achieve, maintain, and customize their lash extensions. Additionally, as this segment complements the broader market by providing the necessary tools and products to ensure the quality, longevity, and safety of lash extensions, making it an integral component of the lash extension industry.
Lash Extension Professionals segment is expected to hold profitable growth due to highly skilled and trained individuals who offer professional eyelash extension services. These professionals, often referred to as lash technicians or artists, are experts in the art and science of applying lash extensions to enhance the length, volume, and overall aesthetics of their clients' eyelashes. Moreover, they possess in-depth knowledge of various lash extension styles, materials, and application techniques.
Asia Pacific region dominated the largest share due to surge in demand for lash extensions, largely attributed to shifting beauty trends, increased disposable income, and a growing beauty-conscious consumer base. The Asia Pacific region is known for its innovative approach to beauty and is a hub for the development of new lash extension techniques and products. Additionally, the influence of social media and celebrity endorsements has further fueled the popularity of lash extensions in the region, making it a crucial contributor to the global lash extension market's growth and diversification.
North America is projected to witness lucrative growth with a strong demand for beauty and cosmetic enhancements. Factors such as evolving beauty standards, celebrity influence, and a growing focus on personal grooming have driven the popularity of lash extensions in North America. The region's consumers are known for their willingness to invest in beauty treatments. Social media platforms, beauty influencers, and celebrities continue to play a significant role in promoting lash extensions, making North America a vital and thriving component of the global lash extension market.
Some of the key players in Lash Extension market include: Sugarlash PRO, NovaLash, Xtreme Lashes, Lavish Lashes, Borboleta Beauty, Bella Lash, Glad Lash, The Lash Professional, Meraki Lashes, Misencil, London Lash Pro, EnVogue Lashes, Luxe Lashes, Pearl Lash and FabuLash.
In October 2017, Borboleta Beauty announced the industry's first-ever lash academy. The Borboleta Lash Academy is designed to develop and fine tune the skills of lash artists by providing real world experiences through mentorship in an actual salon environment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.