市場調查報告書
商品編碼
1383470
到 2030 年安全標籤市場預測:按產品、類型、形狀、材料、圖案、應用、最終用戶和地區進行的全球分析Security Labels Market Forecasts to 2030 - Global Analysis By Product, Type, Form, Material, Pattern, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球防偽標籤市場規模為 325.1 億美元,預計將以 7.1% 的年複合成長率成長,到 2030 年達到 525.5 億美元。
安全標籤,也稱為防篡改標籤或安全封條,是專門設計的標籤,旨在提供篡改或詐欺存取產品或包裝的視覺證據。它們用於多種行業,以保護貨物在運輸、儲存和展示過程中的完整性。一些標籤可能添加了安全功能,例如 UV 印刷、縮微印刷或僅在特定條件下可見的特殊墨水。
IBM 研究表明,71% 的消費者願意為提供完全透明度和可追溯性的公司支付平均 37% 的溢價。
許多行業,例如製藥、電子和汽車,對標籤和產品認證有嚴格的法規要求。假冒偽劣會為企業帶來巨大的經濟損失。符合這些法規的安全標籤對於公司合法運作並避免潛在的處罰至關重要。總體而言,對假冒和篡改的日益關注凸顯了對有效安全標籤解決方案的迫切需求。這促使公司投資於先進的安全功能和技術,從而導致安全標籤市場不斷成長。
在競爭激烈的市場中,公司可能面臨保持低價以保持競爭力的壓力。因此,資源可能不願意投入進階安全標籤。遵守行業特定標籤法規和法律的成本也很高。安全標籤生產商面臨著滿足客戶價格需求同時保持良好報酬率的挑戰。因此,可能會因防偽標籤的成本而出現市場區隔。
處理敏感資訊和高價值資產的產業(例如政府、國防、製藥和金融)對安全措施的需求日益成長。這包括使用安全標籤來確保產品、文件和資產受到保護並防篡改。高安全性產業通常保持著強大的品牌和聲譽。安全標籤可以作為您品牌對品質和安全承諾的視覺指示器,為您的客戶和合作夥伴注入信心。此外,技術進步正在推動市場需求。
有關安全標籤的網路安全問題主要集中在與標籤相關的數位組件和資料相關的潛在漏洞和風險。當安全標籤連結到數位資料庫和系統時,存在資料外洩的風險。如果與安全標籤相關的資料未正確加密,則可能會在傳輸過程中被攔截並被未經授權的各方存取。此外,未經授權的使用者可能可以存取它。此外,資料問題、內部威脅、網路釣魚攻擊和軟體漏洞等問題正在阻礙市場成長。
COVID-19 的爆發對防偽標籤市場產生了顯著影響。在大流行期間,對某些類型的安全標籤的需求發生了變化。這次疫情加劇了人們對健康和安全措施的關注,並可能導致對用於指示篡改或確保產品完整性的安全標籤的需求增加,特別是在食品和製藥行業。隨著實體零售地點的限制和網路購物的增加,安全包裝和標籤解決方案(包括安全標籤)的需求激增。此外,大流行加速了安全標籤市場中數位和先進技術的採用。
快速響應(QR)碼領域預計將出現良好的成長。 QR碼是一種二維條碼,可以存儲多種資訊。您可以對與您的產品相關的唯一資訊進行編碼,例如序號、批次代碼和其他識別資訊。這使得消費者、零售商和檢查員可以透過掃描二維碼來驗證產品的真實性。與其他進階安全功能相比,QR 碼的實施和列印成本相對較低。二維碼也可以使用智慧型手機輕鬆掃描,智慧型手機在現代社會中幾乎無所不在。
定製圖案細分市場預計在預測期內年複合成長率最高。客製化的圖案可以設計得在視覺上與眾不同,使它們更容易被發現。您可以融入與您的品牌相關的獨特元素,例如徽標、顏色和獨特的設計。這使客戶能夠輕鬆識別正品並提供了一種認證手段。客製化安全標籤的存在給了消費者信心,並確保產品是正品、安全的,並且在運輸或儲存過程中沒有被篡改。
由於人們對產品真偽的認知不斷提高、假冒案件數量不斷增加以及嚴格的政府法規的實施,預計亞太地區將在預測期內佔據最大的市場佔有率。製藥和食品食品和飲料行業是該地區安全標籤的重要最終用戶。此外,由於快速的工業化、消費者意識的提高和中產階級人口的成長,中國、印度和東南亞國家等國家的防偽標籤市場呈現顯著成長。
預計北美在預測期內的年複合成長率最高。北美安全標籤市場是全球最大、最成熟的市場之一。北美市場的特點是技術水準高。該市場競爭激烈,該地區的主要企業包括 3M 公司、艾利丹尼森公司、UPM Raflatac 和 CCL Industries Inc。此外,永續性和環保標籤解決方案在北美市場越來越受歡迎。
According to Stratistics MRC, the Global Security Labels Market is accounted for $32.51 billion in 2023 and is expected to reach $52.55 billion by 2030 growing at a CAGR of 7.1% during the forecast period. Security labels, also known as tamper-evident labels or security seals, are specialized labels designed to provide visual evidence of tampering or unauthorized access to a product or package. They are used in various industries to protect the integrity of goods during transit, storage, or display. Some labels may have additional security features like UV printing, microprinting, or special inks that are only visible under certain conditions.
According to an IBM study, 71% of consumers are ready to pay an additional average premium of 37% for companies providing full transparency and traceability.
Many industries such as pharmaceuticals, electronics, and automotive are subjected to strict regulatory requirements regarding labeling and product authentication. Counterfeiting can lead to significant financial losses for businesses. Security labels that comply with these regulations are essential for companies to operate legally and avoid potential penalties. Overall, the increasing concerns about counterfeiting and tampering highlight the critical need for effective security labeling solutions. This drives businesses to invest in advanced security features and technologies, creating a growing market for security labels.
In a competitive market, businesses may face pressure to keep prices low to remain competitive. This may cause resources for premium security labels to be reluctantly allocated. Complying with industry-specific labeling regulations and laws can also be expensive. Producers of security labels could encounter demands to preserve sound profit margins while satisfying customers' pricing demands. Thus, market fragmentation may arise as a result of security label costs.
Industries that deal with sensitive information or high-value assets, such as government, defense, pharmaceuticals, and finance, have a heightened need for security measures. This includes the use of security labels to ensure that products, documents, or assets remain protected and tamper-evident. High-security industries often have strong brands and reputations to uphold. Security labels can serve as a visual indicator of a brand's commitment to quality and security, instilling trust in customers and partners. Additionally, the advancements in technologies are fuelling the market demand.
Cybersecurity concerns with security labeling primarily revolve around the potential vulnerabilities or risks associated with the digital components or data linked to the labels. If security labels are linked to digital databases or systems, there is a risk of a data breach. If data associated with security labels is not properly encrypted, it could be intercepted and accessed by unauthorized parties during transmission. Further, it can also provide access to unauthorized users. Additionally, concerns such as data integrity concerns, insider threats, phishing attacks and vulnerabilities in software are hampering the market growth.
The COVID-19 pandemic had a notable impact on the security labels market. The demand for certain types of security labels altered during the pandemic. The pandemic heightened the focus on health and safety measures, which could have led to an increased demand for security labels that are used to indicate tampering or guarantee product integrity, especially in the food and pharmaceutical industries. With restrictions on physical retail locations and an increase in online shopping, there was a surge in demand for secure packaging and labeling solutions, including security labels. Further, the pandemic have accelerated the adoption of digital and advanced technologies in the security labels market.
The quick response (QR) code segment is estimated to have a lucrative growth. QR codes are two-dimensional barcodes that can store a variety of information. They can be encoded with unique information related to a product, such as a serial number, batch code, or other identifying information. This allows consumers, retailers, and inspectors to verify the authenticity of the product by scanning the QR code. QR codes are relatively inexpensive to implement and print compared to some other advanced security features. They are also easily scanned using smart phones, which are nearly ubiquitous in today's society.
The customized patterns segment is anticipated to witness the highest CAGR growth during the forecast period. Customized patterns can be designed to be visually distinct, making it easier to detect. They can incorporate unique elements related to a brand, such as logos, colors, or proprietary designs. This helps customers easily recognize genuine products, providing a means of authentication. The presence of a customized security label can instill confidence in consumers, assuring them that the product is genuine, safe, and has not been tampered with during transit or storage.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing awareness about product authenticity, raising incidents of counterfeiting, and the implementation of stringent government regulations. The pharmaceutical & food and beverage industries are significant end-users of security labels in this region. Further, countries like China, India, and Southeast Asian nations were witnessing significant growth in the security labels market due to rapid industrialization, increasing consumer awareness, and a growing middle-class population.
North America is projected to have the highest CAGR over the forecast period. The North American security labels market was one of the largest and most mature markets globally. The North American market was characterized by a high level of technological sophistication. The market was highly competitive with several key players in the region, including 3M Company, Avery Dennison Corporation, UPM Raflatac, CCL Industries Inc., and others. Moreover, sustainability and eco-friendly labeling solutions were gaining traction in the North American market.
Some of the key players profiled in the Security Labels Market include: Zebra Technologies Corporation, Honeywell International Inc., The 3M Company, Covectra Inc., CCL Industries Inc., Thinfilm Electronics AS, Brady Corporation, UPM Raflatac, Invengo Technology Limited, Avery Dennison Corporation, Smartrac Group, Mega Fortris Group, Sato Holdings Corporation, Muehlbauer Holding AG, Tesa SE, Data Label, Tamperguard and CILS International.
In October 2023, Honeywell launched Cyber Watch, a breakthrough enterprise solution designed to help organizations better identify, mitigate and manage the latest Operational Technology (OT) cyber threats.
In February 2023, 3M unveils its new medical adhesive that can stick to the skin for up to 28 days and is intended for use with a wide array of health monitors, sensors, and long-term medical wearables.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.