市場調查報告書
商品編碼
1423551
2030 年護膚設備市場預測:按產品類型、分銷管道、應用、最終用戶和地區分類的全球分析Skincare Devices Market Forecasts to 2030 - Global Analysis By Product, Type, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球護膚設備市場規模將達到 160 億美元,預計到 2030 年將達到 407 億美元,預測期內複合年成長率為 6.2%。
護膚設備是一種創新工具,旨在增強和最佳化護膚程序,促進皮膚更健康、更有光澤。抗老化設備(例如微電流設備和 LED 治療設備)等應用利用電流和光波長來刺激膠原蛋白生成、減少細紋並改善皮膚彈性。這些設備提供了傳統皮膚科手術的非侵入性替代方案,使用戶能夠在自己舒適的家中獲得專業水平的結果,從而實現並保持更健康的皮膚。
根據美國癌症協會的數據,黑色素瘤皮膚癌僅佔所有皮膚癌的 1%,但卻導致癌症死亡人數最多。
提高意識和美學意識
透過社群媒體、美容部落格和線上內容,人們對護膚的認知和認知變得越來越廣泛,重點是創造易於使用、可自訂和以結果為導向的護膚設備。受美容影響者和名流的影響,消費者更願意投資於提供便利、有效和全面的護膚方法的設備。此外,注重美容的消費者群體正在積極尋求有效的解決方案來解決護膚問題並改善他們的整體外觀,這正在推動這個市場的規模。
高成本
先進的護膚設備通常包含最尖端科技和創新功能,這導致其價格高昂。先進護膚設備的高價格對很大一部分消費群造成了進入障礙,使得消費者,尤其是經濟能力有限的消費者難以購買這些設備。此外,高昂的成本可能會阻止皮膚科醫生和美容師等醫療專業人員投資這些設備進行實踐,從而阻礙市場成長。
電子商務成長
線上零售環境有利於產品發現、評論和比較,使消費者能夠就購買護膚設備做出明智的決定。這些平台為消費者提供了一種方便易用的方式,讓他們可以在舒適的家中探索、比較和購買各種護膚設備。此外,電子商務管道促進了直接面對消費者的銷售,使護膚品品牌能夠與客戶建立更緊密的關係,從而促進市場成長。
副作用
護膚設備可能會引起皮膚刺激或過敏反應,尤其是皮膚敏感的人。使用某些設備(例如微晶煥膚術和化學換膚)可能會導致皮膚發紅、乾燥或暫時變色。當特定設備的科學或安全性尚不清楚時,消費者可能會擔心使用特定技術的長期影響。此外,護膚設備的功效可能會因個人皮膚類型和狀況而異,例如年齡、皮膚敏感性和底層皮膚狀況,這阻礙了市場的擴張。
COVID-19 的影響
由於 COVID-19 大流行的不利影響,護膚設備市場經歷了一些挑戰。鎖門、旅行限制和經濟不確定性減少了消費者在非必需品上的支出,影響了護膚品的銷售。此外,社交距離措施的實施減少了對現場護膚護理治療和諮詢的需求,影響了專業護膚設備的銷售並阻礙了該市場的擴張。
抗老化設備產業預計在預測期內規模最大
抗老化設備預計佔據最大佔有率,因為它可以對抗老齡化徵兆並促進肌膚年輕。抗老化設備包括收緊皮膚的高頻設備、刺激膠原蛋白的雷射治療設備以及收緊臉部肌肉的微電流設備。此外,消費者正在尋求非手術方法來保持年輕的皮膚,這有助於家用抗老化設備的普及。與專業治療相比,這些設備更加方便且更具成本效益,進一步推動了該領域的需求。
預計單一品牌商店細分市場在預測期內複合年成長率最高。
預計單一品牌商店細分市場在預測期內複合年成長率最高。這些商店提供特定品牌的全面精選護膚儀器,並有專家指導和演示,創造獨特的購物體驗。單一品牌商店策略使護膚設備製造商能夠強化其品牌形象,與消費者建立直接聯繫,並為產品簡報創造一個受控的環境。此外,這些商店通常設有身臨其境型展示、知識淵博的員工和互動元素,以增強客戶參與和品牌技術教育,從而推動該細分市場的成長。
在估計期間,亞太地區佔據了最大的市場佔有率,這是由於旨在增強護膚程序並迎合各國愛美人士需求的各種電子和機械設備所佔據。該地區是歐萊雅、飛利浦美容、聯合利華和科萊麗等主要企業的所在地,加上不斷變化的消費者偏好和地位,為著名的美容和高科技公司做出了貢獻。因此,持續的技術進步,加上對護膚根深蒂固的文化關注,正在顯著推動該地區的市場規模。
由於擴大採用先進的護膚技術,預計歐洲在預測期內將呈現最高的複合年成長率。英國、義大利、德國和法國等國家的產品種類繁多,包括臉部清潔設備、抗老化工具以及專門針對各種護膚問題的設備。此外,技術進步,包括護膚設備中智慧功能和連接性的整合,繼續塑造行業形勢,而挑剔的消費者基礎正在為該地區的擴張做出貢獻。
According to Stratistics MRC, the Global Skincare Devices Market is accounted for $16.0 billion in 2023 and is expected to reach $40.7 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Skincare devices are innovative tools designed to enhance and optimize skincare routines, promoting healthier and more radiant skin. Applications such as Anti-aging devices, such as microcurrent devices and LED therapy tools, use electrical currents and light wavelengths to stimulate collagen production, reduce fine lines, and improve skin elasticity. These tools offer non-invasive alternatives to traditional dermatological procedures, allowing users to achieve professional-level results in the comfort of their homes to achieve and maintain healthier skin.
According to the American Cancer Society, melanoma skin cancer accounts for only 1% of total skin cancer cases, however, it is responsible for the highest number of cancer deaths.
Increasing awareness and beauty consciousness
The awareness and consciousness of skincare are becoming more informed through social media, beauty blogs, and online content, with a focus on creating user-friendly, customizable, and results-driven skincare devices. Consumers, influenced by beauty influencers and celebrities, are more willing to invest in devices that offer convenience, efficacy, and a holistic approach to skincare. In addition, the beauty-conscious consumer base actively seeks effective solutions to address skincare concerns and enhance their overall appearance, which is driving this market size.
High cost
Advanced skincare devices often incorporate cutting-edge technology and innovative features, which contribute to their higher price tags. The high cost of advanced skincare devices creates a barrier to entry for a significant portion of the consumer base, making it difficult to afford these devices, particularly when they have limited financial resources. Moreover, the high cost may also deter healthcare professionals, such as dermatologists or aestheticians, from investing in these devices for their practices, which is hindering market growth.
E-commerce growth
The online retail environment allows for easy product discovery, reviews, and comparisons, enabling consumers to make informed decisions about skincare device purchases. These platforms provide a convenient and accessible avenue for consumers to explore, compare, and purchase a wide range of skincare devices from the comfort of their homes. Moreover, the e-commerce channel facilitates direct-to-consumer sales, enabling skincare device brands to establish a closer connection with their customers, thereby boosting market growth.
Adverse effects
Skincare devices can cause skin irritation or allergic reactions, particularly in individuals with sensitive skin. The use of certain devices, such as microdermabrasion or chemical peels, can lead to redness, dryness, or even temporary discoloration of the skin. Consumers may worry about the long-term impact of using certain technologies if the scientific basis or safety profile of a particular device is unclear. Further, the effectiveness of skincare devices can vary depending on individual skin types and conditions, such as age, skin sensitivity, and underlying skin conditions, which thereby hampers market expansion.
Covid-19 Impact
The skincare devices market experienced several challenges due to the negative impact of the COVID-19 pandemic. Lockdowns, restrictions on movement, and economic uncertainties led to a decline in consumer spending on non-essential items, affecting the sales of skincare devices. Moreover, with social distancing measures in place, the demand for in-person skincare treatments and consultations diminished, affecting the sale of professional-grade skincare devices, which is impeding this market expansion.
The anti-ageing devices segment is expected to be the largest during the forecast period
The anti-ageing devices segment is estimated to hold the largest share, due to the signs of aging and promote youthful skin. Anti-aging devices include radiofrequency devices for skin tightening, laser therapy tools for collagen stimulation, and microcurrent devices for toning facial muscles. Additionally, consumers are seeking non-surgical alternatives for maintaining youthful skin, contributing to the popularity of at-home anti-aging devices. The convenience and cost-effectiveness of these devices compared to professional treatments have further fueled this segment demand.
The mono brand stores segment is expected to have the highest CAGR during the forecast period
The mono brand stores segment is anticipated to have highest CAGR during the forecast period. These stores provide a unique shopping experience, offering a comprehensive selection of a specific brand's skincare devices along with expert guidance and demonstrations. The mono-brand store strategy allows skincare device manufacturers to strengthen their brand identity, establish a direct connection with consumers, and create a controlled environment for product presentation. Furthermore, these stores often feature immersive displays, knowledgeable staff, and interactive elements to enhance customer engagement and education about the brand's technologies, which is boosting this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to a diverse range of electronic and mechanical devices designed to enhance skincare routines, catering to the beauty-conscious population across countries. This region is home to some of the major key players, such as L'Oreal S.A., Philips Beauty, Unilever, and Clarisonic, which contribute to the prominent beauty and tech companies, coupled with evolving consumer preferences and positions. Therefore, ongoing technological advancements, coupled with a culturally ingrained focus on skincare, significantly propel the region's size.
Europe is expected to witness highest CAGR over the projection period, owing to the increasing adoption of advanced skincare technologies. Countries such as the UK, Italy, Germany, and France encompass a diverse range of products, including facial cleansing devices, anti-aging tools, and specialized devices for various skincare concerns. Furthermore, technological advancements, including the integration of smart features and connectivity in skincare devices, continue to shape the industry landscape, and a discerning consumer base contributes to the region's expansion.
Key players in the market
Some of the key players in the Skincare Devices Market include Alma Lasers, Fotona, Image Derm, Inc., Ambicare Health, Aesthetic Group., 3Gen, Canfield Scientific Inc., Cutera, Solta Medical, Inc., Cynosure, Inc., Syneron Medical Ltd., Panasonic Corporation, Shenzhen Mareal Technology Co. Ltd., L'Oreal SA, Nu Skin Enterprises, PhotoMedex Inc., Carol Cole Company, Inc., Lumenis and TRIA Beauty inc.
In December 2023, L'Oreal announced that it has completed the acquisition of Lactobio, which opens up new scientific opportunities, including leveraging Lactobio's microbiome expertise and significant IP portfolio to develop safe and effective new cosmetic solutions using live bacteria.
In September 2023, L'Oreal announces an agreement to make a minority investment in Shinehigh Innovation, an innovation-led biotech company in China, to establish a long-term partnership for the co-development of novel and sustainable beauty solutions.
In December 2023, RW Pressprich & Co. announced that it acted as the exclusive financial advisor to 3GEN/Dermlite on its acquisition by a USA and Canada based healthcare Private Equity firm.
Table Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.