市場調查報告書
商品編碼
1423720
到 2030 年戶外電力設備市場預測:按設備類型、功能、電源、分銷管道、最終用戶和地區進行全球分析Outdoor Power Equipment Market Forecasts to 2030 - Global Analysis By Equipment Type, By Functionalities, Power Source, Distribution Channel, End User and By Geography |
根據Stratistics MRC預測,2023年全球戶外動力設備(OPE)市場規模將達304.6億美元,預測期內複合年成長率為8.4%,預計2030年將達535.7億美元。
戶外動力設備是指為草坪護理、園藝和維護等戶外任務而設計的機械和工具。這包括割草機、修剪機、鼓風機、鏈鋸、耕耘機等。這些工具有助於園藝、庭院工作和景觀美化活動,提高住宅、商業和工業場所戶外維護和園藝任務的效率和便利性。
都市化進程與草坪管理趨勢
戶外動力設備市場是由都市化趨勢和對草坪護理日益成長的偏好所推動的。居住者對維護花園和草坪等戶外空間的興趣日益濃厚,推動了對割草機和修剪機等高效工具的需求。隨著越來越多的人搬到庭院空間有限的都市區,緊湊且多功能的設備至關重要,而小型、高效的戶外動力設備對於都市區草坪護理需求至關重要。創新得到培育,推動市場成長。
季節性需求和天氣依賴性
該行業面臨因季節變化和天氣造成的需求波動。需求在某些季節達到高峰,例如春季和夏季,影響銷售和生產計畫。此外,雨雪過多等惡劣天氣條件限制了戶外活動,影響了對戶外動力設備和機械的需求,導致市場內的銷售模式和庫存管理挑戰不可預測。
電動和電池供電設備的開發
電動和電池供電設備的開拓為戶外電動設備市場帶來了巨大的機會。這些創新滿足了對環保、低噪音和零排放替代品日益成長的需求。隨著環境問題的日益嚴重和法規的日益嚴格,向電動和電池供電工具的過渡可提供更高的效率、更低的營運成本和更多的便利性。這一轉變恰逢消費者對永續解決方案日益成長的偏好,為這些先進設備類型創造了有利的市場環境。
人事費用上升,技術純熟勞工短缺
集中任務的成本增加會影響製造和服務成本,進而影響產品定價和盈利。此外,缺乏技術純熟勞工可能會阻礙生產、創新和售後服務,減緩進度並影響整體市場成長。
COVID-19 大流行擾亂了供應鏈並改變了消費者行為,從而擾亂了市場。封鎖措施和經濟不確定性減少了消費者支出和對非必需品的需求,從而影響了 OPE 產品的銷售。由於勞動力限制和物流限制,製造和分銷面臨挑戰。然而,這一下降被封鎖期間對家居裝修商店的日益關注所部分抵消,突顯了消費者對戶外維護偏好的變化趨勢。
預計割草機市場在預測期內將是最大的市場
由於草坪維護需求的普遍存在,割草機領域預計將引領市場。人們對園林綠化的日益關注,加上家庭園藝和商業園林綠化服務的成長趨勢,正在推動對高效、多功能割草機的需求。電池供電割草機和機器人割草機等技術創新正在滿足不同的消費者需求,增加便利性並刺激該行業在預測期內的成長。
預計連網型/智慧產業在預測期內複合年成長率最高
由於先進技術的整合,市場的連網型/智慧部分預計將呈現良好的成長。融合了 IoT 功能、GPS 追蹤和遠端監控功能的智慧型裝置提供了增強的功能,並允許使用者最佳化效能、追蹤使用情況和遠端控制操作。人們對便利性、效率和即時資料分析的日益偏好正在推動連網型戶外電力設備的快速普及,支持了預期的高成長率。
由於可支配收入高以及家居和花園維護文化濃厚等因素,北美在市場上佔據主導地位。強大的基礎設施、對創新技術的偏好以及龐大的園林綠化和園藝愛好者群體促進了持續的需求。此外,主要市場參與者的存在和成熟的分銷網路鞏固了北美在戶外電力設備(OPE)市場的主導地位。
由於都市化的加快、可支配收入的增加以及住宅和商業建築的快速成長,亞太地區預計將出現顯著的市場成長。人們對景觀美化和園藝活動的日益關注,加上政府促進綠色空間的努力,正在推動對戶外動力設備的需求。此外,技術進步和蓬勃發展的電子商務領域進一步推動市場成長,使亞太地區成為戶外電動設備的主要成長中心。
According to Stratistics MRC, the Global Outdoor Power Equipment (OPE) Market is accounted for $30.46 billion in 2023 and is expected to reach $53.57 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Outdoor Power Equipment refers to machinery and tools designed for outdoor tasks like lawn care, landscaping and maintenance. These include lawnmowers, trimmers, blowers, chainsaws and tillers. These tools aid in gardening, yard work, and landscaping activities, enhancing efficiency and convenience for outdoor maintenance and gardening tasks on residential, commercial or industrial properties.
Rising urbanization and lawn care trends
The outdoor power equipment market is propelled by increasing urbanization trends and a surge in lawn care preferences. Urban dwellers' growing interest in maintaining outdoor spaces, such as gardens and lawns, drives demand for efficient tools like lawnmowers and trimmers. As more people move to urban areas with limited garden sizes, compact and versatile equipment becomes essential, fostering innovation in smaller, efficient outdoor power tools to cater to urban lawn care needs, fueling market growth.
Seasonal demand and weather dependence
The industry faces fluctuations in demand based on seasonal changes and weather conditions. Demand peaks during specific seasons, like spring and summer, affecting sales and production planning. Additionally, adverse weather conditions, such as excessive rain or snow, can limit outdoor activities, impacting the need for outdoor power tools and machinery, leading to unpredictable sales patterns and inventory management challenges within the market.
Development of electric and battery-powered equipment
The development of electric and battery-powered equipment presents a significant opportunity in the outdoor power equipment market. These innovations cater to the rising demand for eco-friendly, low-noise and emission-free alternatives. As environmental concerns grow and regulations become more stringent, the shift towards electric and battery-powered tools offers improved efficiency, reduced operational costs, and increased convenience. This transition aligns with the rising consumer preference for sustainable solutions, creating a favorable market landscape for these advanced equipment types.
Rising labour costs and skilled workforce shortage
The increasing expense of labor-intensive tasks affects manufacturing and service costs, impacting product pricing and profitability. Additionally, a shortage of skilled workers hampers production, innovation and after-sales services, potentially delaying advancements and affecting overall market growth.
The COVID-19 pandemic disrupted the market by causing supply chain disruptions and altering consumer behavior. Lockdown measures and economic uncertainties reduced consumer spending and demand for non-essential items, impacting sales of OPE products. Manufacturing and distribution faced challenges due to workforce limitations and logistical constraints. However, increased focus on home improvement activities during lockdowns partially offset declines, highlighting shifting trends in consumer preferences for outdoor maintenance.
The lawn mowers segment is expected to be the largest during the forecast period
The lawn mowers segment is anticipated to lead the market due to the ubiquitous need for lawn maintenance. Increased focus on landscaping, coupled with the rising trend of home gardening and commercial landscaping services, drives the demand for efficient and versatile lawn mowers. Innovations in technology, such as battery-powered and robotic mowers, cater to diverse consumer needs, enhancing convenience and fueling the segment's growth in the forecast period.
The connected/smart segment is expected to have the highest CAGR during the forecast period
The connected/smart segment in the market is projected to exhibit lucrative growth due to the integration of advanced technologies. Smart equipment incorporating IoT features, GPS tracking and remote monitoring capabilities offers enhanced functionalities, enabling users to optimize performance, track usage and remotely control operations. The growing preference for convenience, efficiency and real-time data analysis drives the rapid adoption of connected outdoor power equipment, propelling its expected high growth rate.
North America's dominance in the market is attributed to factors such as high disposable income and a strong culture of home and garden maintenance. Robust infrastructure, a penchant for innovative technologies and a large base of landscaping and gardening enthusiasts contribute to sustained demand. Furthermore, the presence of key market players and a well-established distribution network solidify North America's leading position in the outdoor power equipment (OPE) market.
The Asia Pacific region is primed for substantial growth in the market due to expanding urbanization, rising disposable incomes and a surge in residential and commercial construction. Increased focus on landscaping and gardening activities, combined with government initiatives promoting green spaces, boosts the demand for outdoor power equipment. Moreover, advancements in technology and the burgeoning e-commerce sector further propel market growth, positioning Asia Pacific as a key growth center for outdoor power equipment.
Key players in the market
Some of the key players in Outdoor Power Equipment (OPE) market include Ariens Company, Briggs & Stratton Corporation, Deere & Company, ECHO Incorporated, Generac Power Systems, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna Group, Kress, Kubota Corporation, Makita Corporation, MTD Products Inc., Poulan Pro, Ryobi Limited, Snapper Inc., Stanley Black & Decker, Stihl, Toro Company and Worx.
In May 2023, Kress offers its 40V and 60V line of outdoor power supplies through distributors across the U.S. and Canada. The Kress 40V line of outdoor power tools is supported by Kress 20V Kross Pack lithium-ion batteries, which can be combined for higher power output and longer run times.
In April 2023, Husqvarna announced the launch of its all-new 525iDEPS MADSAW dielectric pole saw and it achieves a new level of safety and versatility for utilities and arborists. The 525iDEPS is designed to improve operator safety while operating near live cables and to achieve a new level of versatility.
In January 2023, Husqvarna Group announced that it is introducing a comprehensive two-year warranty program designed to provide advanced protection for equipment used by commercial turf and tree care professionals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.