市場調查報告書
商品編碼
1438002
到 2030 年的網路分析市場預測 - 各解決方案和服務(服務和網路智慧解決方案)、部署模式、組織規模、應用程式、最終用戶和地理位置的全球分析Network Analytics Market Forecasts to 2030 - Global Analysis By Solution & Service (Services and Network Intelligence Solutions), Deployment Mode, Organization Size, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球網路分析市場規模為 29 億美元,預計到 2030 年將達到 121 億美元,預測期內複合CAGR為 22.5%。網路分析涉及對電腦網路內的資料流量的研究和檢查,以提取可行的見解。透過採用各種工具和技術,它可以評估網路效能、識別潛在瓶頸、預測系統故障並增強安全措施。這種實踐利用資料分析、機器學習演算法和人工智慧來監控、解釋和視覺化網路資料模式。網路分析在現代業務營運中發揮關鍵作用,使組織能夠做出明智的決策、簡化網路管理並主動適應動態技術環境,以實現持續的效率和彈性。
根據 2021 年軟體開發和分析調查,超過三分之一的受訪者 (39%) 表示他們增加了對資料分析工具和技術的投資。此外,41%的受訪者承認客戶對網路存取和資料分析的需求不斷成長。
機器學習 (ML) 和人工智慧 (AI) 的採用日益廣泛
機器學習 (ML) 和人工智慧 (AI) 擴大採用智慧網路管理正在徹底改變市場。這些技術提高了網路營運的效率,可以主動解決問題、快速決策和自適應網路最佳化。隨著企業尋求更智慧、更自主的網路解決方案,機器學習和人工智慧在網路分析中的整合預計將推動市場成長,培育創新能力,簡化網路效能,加強安全措施,並為網路行為提供無與倫比的洞察力,從而提高營運敏捷性。
資料隱私問題日益嚴重
對資料收集、儲存和使用法規的嚴格審查限制了對綜合分析至關重要的精細網路資料的存取。組織在存取穩健分析所需的敏感使用者資訊方面面臨障礙,影響網路評估的準確性和深度。這些隱私限制可能會限制分析解決方案的創新,限制進階分析的範圍,並需要在保護用戶隱私和提取有價值的見解之間取得微妙的平衡,從而阻礙網路分析市場成長的全部潛力。
分析解決方案中物聯網 (IoT) 的增強
物聯網的激增從互連設備中產生大量資料,需要先進的分析來進行有效的資料處理和解釋。專為物聯網環境量身定做的網路分析解決方案可實現即時資料分析,提供對設備行為、網路效能和安全威脅的洞察。這種協同作用推動了對能夠有效處理物聯網產生的資料流的專業分析工具的需求。
缺乏資料品質
不準確、不完整或過時的資料會損害網路分析的可靠性和有效性。資料品質差會破壞分析工具得出的見解的準確性,從而導致錯誤的結論和決策。這一障礙阻礙了網路最佳化、異常檢測和安全措施的有效性。資料品質不足會阻礙穩健預測模型的開發,進而阻礙準確預見網路問題的能力。
Covid-19 影響
COVID-19 大流行重塑了網路分析市場,迫使人們迅速轉向遠端工作設定和數位化營運。遠端工作的激增促使對強大的網路基礎設施和分析工具的需求增加,以管理增加的流量、確保資料安全和最佳化效能。企業加速採用雲端為基礎的分析解決方案,強調即時監控和威脅偵測。儘管面臨逆境,這段時期仍刺激了創新,推動網路分析市場動態發展,以滿足數位驅動世界中不斷變化的業務需求。
預計雲部分在預測期內將是最大的
由於雲端服務的廣泛採用,現在需要進階分析來監控、管理和最佳化雲端系統內部的網路效能,因此雲端區隔市場預計將出現利潤豐厚的成長。組織經常使用混合或多雲配置。雲端網路分析支援跨各種雲端平台的可靠性能和連接。雲端基礎設施可能會很複雜,因為它們有許多不同的元素、服務和交互,這些都促進了市場的成長。
預計電信業者區隔市場在預測期內的複合CAGR最高
預計電信供應商區隔市場在預測期內將出現最高的CAGR年成長率,電信業者管理由網路設備、服務互動和用戶活動創建的大量資料。網路分析解決方案可讓組織從產生的資料中提取見解,以最佳化客戶服務和體驗。此外,部署 5G 網路需要先進的網路分析解決方案來處理不斷增加的資料量、動態網路連接和低延遲需求。網路分析解決方案的需求不斷成長,以提高電信供應商的營運效率,預計將推動市場成長。
由於技術不斷進步,預計北美將在預測期內佔據最大的市場佔有率,並且整個地區的數位轉型預計將推動市場需求。這些解決方案主要最佳化網路以支援先進技術和數位計劃。此外,北美各地的組織都專注於數據驅動的決策,其中網路分析解決方案使組織能夠提供有關網路效能、安全性和用戶行為的見解。
由於先進技術和設備的採用不斷增加,預計亞太地區在預測期內的CAGR最高。不斷成長的資料使用量預示著對網路分析的需求,因為它們有助於管理資料流入並確保高效的網路效能。此外,不同的經濟體和技術形成了複雜的網路環境,可以透過網路分析解決方案輕鬆最佳化和管理。這些對實現跨行業營運效率的不斷成長的好處預計將在預測期內產生巨大的市場需求。
2024 年 1 月,埃森哲完成了對管理顧問公司 Vocatus 的收購,該公司利用行為經濟學模型為企業對企業和企業對消費者模式製定定價策略和銷售概念。
2023 年12 月,思科將收購Isovalent 定義多雲網路和安全的未來,此次收購Isovalent 將建立在思科對其思科安全雲願景的承諾之上,該願景是一個人工智慧驅動、雲端交付的整合安全平台,適用於任何規模的組織和尺寸。
According to Stratistics MRC, the Global Network Analytics Market is accounted for $2.9 billion in 2023 and is expected to reach $12.1 billion by 2030 growing at a CAGR of 22.5% during the forecast period. Network Analytics involves the study and examination of data traffic within computer networks to extract actionable insights. By employing various tools and techniques, it assesses network performance, identifies potential bottlenecks, predicts system failures, and enhances security measures. This practice utilizes data analysis, machine learning algorithms, and AI to monitor, interpret, and visualize network data patterns. Network analytics plays a pivotal role in modern business operations, empowering organizations to make informed decisions, streamline network management, and adapt proactively to dynamic technological landscapes for sustained efficiency and resilience.
According to the 2021 Software Development and Analytics Survey, more than a third of respondents (39%) said they have increased their investments in data analytics tools and technologies. In addition, 41% of respondents admitted the growing customer demand for network access and data analysis.
Growing adoption of machine learning (ML) and artificial intelligence (AI)
The increasing adoption of Machine Learning (ML) and Artificial Intelligence (AI) for intelligent network management is revolutionizing the market. These technologies enhance the efficiency of network operations, allowing for proactive problem-solving, rapid decision-making, and adaptive network optimization. As businesses seek smarter and more autonomous network solutions, the integration of ML and AI in network analytics is expected to drive market growth, fostering innovative capabilities that streamline network performance, bolster security measures, and offer unparalleled insights into network behaviours for improved operational agility.
Growing data privacy concerns
Heightened scrutiny over data collection, storage, and usage regulations limits access to granular network data crucial for comprehensive analytics. Organizations face hurdles in accessing sensitive user information necessary for robust analytics, impacting the accuracy and depth of network assessments. These privacy constraints potentially restrict innovation in analytics solutions, limit the scope of advanced analytics, and demand a delicate balance between preserving user privacy and extracting valuable insights, thereby impeding the full potential of network analytics market growth.
Enhancements of internet of things (IoT) in analytics solutions
IoT proliferation generates vast amounts of data from interconnected devices, necessitating advanced analytics for effective data processing and interpretation. Network Analytics solutions tailored for IoT environments enable real-time data analysis, offering insights into device behavior, network performance, and security threats. This synergy drives demand for specialized analytics tools capable of handling IoT-generated data streams efficiently.
Lack of data quality
Inaccurate, incomplete, or outdated data compromises the reliability and efficacy of network analysis. Poor data quality undermines the precision of insights derived from analytics tools, leading to erroneous conclusions and decision-making. This impediment hampers the effectiveness of network optimization, anomaly detection, and security measures. Insufficient data quality obstructs the development of robust predictive models, hindering the ability to foresee network issues accurately.
Covid-19 Impact
The COVID-19 pandemic reshaped the network analytics market, compelling a rapid shift towards remote work setups and digital operations. This surge in remote working led to heightened demand for robust network infrastructures and analytics tools to manage increased traffic, ensure data security, and optimize performance. Enterprises accelerated their adoption of cloud-based analytics solutions, emphasizing real-time monitoring and threat detection. Despite adversities, this period spurred innovation and propelled the network analytics market towards dynamic evolution to meet changing business needs in a digitally driven world.
The cloud segment is expected to be the largest during the forecast period
The cloud segment is estimated to have a lucrative growth, as advanced analytics are now required to monitor, manage, and optimize network performance inside cloud systems because of the wide adoption of cloud services. Organizations frequently use hybrid or multi-cloud configurations. Cloud network analytics support dependable performance and connectivity across various cloud platforms. Cloud infrastructures can be complicated due to their many different elements, services, and interactions which boost the growth of the market.
The telecom providers segment is expected to have the highest CAGR during the forecast period
The telecom providers segment is anticipated to witness the highest CAGR growth during the forecast period, telecom providers manage huge amounts of data created by network devices, service interactions, and subscriber activities. Network analytics solutions allow organizations to extract insights from the generated data to optimize customer services and experience. In addition, deploying 5G networks necessitates advanced network analytics solutions to handle the increased volume of data, dynamic network connectivity, and low latency demand. The growing demand for network analytics solutions to enhance operations efficiency across telecom providers is expected to drive the market growth.
North America is projected to hold the largest market share during the forecast period owing to the growing technological advancements and digital transformation across the region are expected to drive the demand for the market. These solutions majorly optimize networks to support advanced technologies and digital initiatives. Furthermore, organizations across North America focus on data-driven decisions, where network analytics solutions allow organizations to offer insights into network performance, security, and user behavior.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the rising adoption of advanced technologies and devices. The growing data usage has anticipated the need for network analytics as they help to manage the data influx and assure efficient network performance. Further, diverse economies and technologies form complex network environments, which can be easily optimized and managed by network analytics solutions. These growing benefits toward achieving operational efficiency across industries are expected to generate huge demand for the market over the forecast period.
Key players in the market
Some of the key players in the Network Analytics Market include Accenture PLC, Alcatel-Lucent Enterprise SA , Broadcom, Inc., Ciena Corporation, Cisco Systems, Inc., Extreme Networks., Fortinet, Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co., Ltd., IBM Corporation, International Business Machines Corporation, Juniper Networks, Inc., Nivid Technologies., Nokia Corporation, Sandvine Corporation, SAS Institute Inc., Telefonaktiebolaget LM Ericsson, Tibco Software Inc. and Trend Micro Incorporated
In January 2024, Accenture has completed its acquisition of management consultancy Vocatus, which uses behavioral economics modeling to develop pricing strategies and sales concepts for business-to-business and business-to-consumer models.
In December 2023, Cisco to acquire Isovalent to Define the Future of Multicloud Networking and Security, the acquisition of Isovalent will build on Cisco's commitment to its Cisco Security Cloud vision, an AI-driven, cloud delivered, integrated security platform for organizations of any shape and size.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.