市場調查報告書
商品編碼
1438124
到 2030 年 HMD(頭戴式顯示器)市場預測:按產品類型、類型、技術、組件、連接性、應用和區域進行的全球分析Head Mounted Display (HMD) Market Forecasts to 2030 - Global Analysis By Product Type (Head Mounted and Eyewear), Type, Technology, Component, Connectivity, Application and By Geography |
根據Stratistics MRC預測,2023年全球HMD(頭戴式顯示器)市場規模將達到57億美元,預計在預測期內將以30.8%的複合年成長率成長,到2030年達到375億美元。
HMD 是一種穿戴式設備,結合了顯示單元和光學系統,為使用者提供虛擬環境。頭戴裝置通常用於虛擬實境 (VR) 和擴增實境(AR) 應用,透過直接在使用者眼前呈現數位內容來提供身臨其境的視覺體驗。這些設備可以連接到電腦或無線操作,並具有追蹤頭部運動的感測器,以實現更真實的互動。
技術進步不斷進步
顯示解析度、感測器技術和光學元件的不斷改進進一步改善了 HMD 提供的沉浸式體驗。這項進步正在刺激遊戲、醫療保健和企業等各個領域的採用。隨著頭顯整合了擴增實境、手勢控制和人工智慧等尖端功能,它們變得更加通用,對消費者也更具吸引力。此外,5G 連接的發展有助於無縫資料傳輸並為高級應用鋪平道路,從而推動市場發展。
製造成本高
製造成本上升導致最終產品昂貴,限制了消費者的普及並阻礙了市場成長。成本障礙在價格敏感的市場中尤其明顯,限制了更廣泛的採用。此外,高昂的製造成本可能會阻礙技術進步和增強功能,並減緩 HMD 領域的創新步伐。
遊戲和娛樂應用程式增加
遊戲產業需要更身臨其境的體驗,頭戴式顯示器已成為玩虛擬實境遊戲的必需品。對頭戴裝置的需求激增不僅限於遊戲,還包括電影和娛樂中的虛擬體驗。這一趨勢將刺激創新並導致顯示技術和功能的增強。製造商正在開發具有更高解析度、更寬視野和先進追蹤功能的頭顯。因此,HMD 市場正在經歷顯著成長。
技術挑戰
延遲、顯示解析度限制和追蹤不準確等問題會阻礙無縫 HMD 效能並影響使用者體驗。這些挑戰可能會導致功能欠佳,並限制 HMD 在整個產業的普及。解決技術障礙需要大量的研發投資,並且可能會減慢創新的步伐。這些挑戰的持續存在也可能影響消費者信心,降低潛在購買意願,並限制市場擴張。
COVID-19 的影響
供應鏈中斷、工廠關閉和消費者支出減少導致生產延遲和短缺。遠端工作和虛擬通訊的快速成長增加了對虛擬會議和沈浸式體驗的 HMD 的需求。這場流行病加速了 HMD 領域的創新,隨著世界在大流行後的格局中前進,凸顯了對增強遠端協作和虛擬解決方案的需求,HMD 市場即將成長。
預計在預測期內,頭戴式設備將成為最大的細分市場
頭戴式設備市場預計將出現利潤豐厚的成長,因為它是一種緊湊的設備,像耳機一樣佩戴,並提供身臨其境的虛擬實境和擴增實境體驗。透過直接投射到使用者眼睛中的視覺介面,HMD 改變了娛樂、遊戲和專業應用程式。影響是巨大的,讓用戶沉浸在一個迷人的互動式環境中。從互動遊戲體驗到實現真實的訓練模擬,HMD 正在重新定義我們查看數位內容和與數位內容互動的方式,為各個領域前所未有的參與和創新水平鋪平道路。
預計整合 HMD 產業在預測期內複合年成長率最高
整合 HMD 透過無縫結合硬體和軟體功能來增強使用者互動。這種協同效應最佳化了效能,讓使用者體驗更直覺、更真實的虛擬環境。整合 HMD 的統一設計減少了體積,增加了舒適度,並且更加人性化。整合不僅簡化了用戶體驗,還為從遊戲、教育到醫療保健等各種應用程式鋪平了道路。
由於中國、日本和印度等國家廣泛採用 AR 和 VR 技術,預計亞太地區將在預測期內佔據最大的市場佔有率。促成這一成長的因素包括該地區龐大且不斷成長的人口、對遊戲和娛樂日益成長的興趣以及經濟高效且輕便的頭戴式顯示器的可用性。此外,HMD在遊戲、娛樂、教育、零售等領域的消費應用的開拓也刺激了市場的擴張。
預計北美在預測期內的複合年成長率最高。這是因為消費者對增強連接性和攜帶性的需求不斷成長預計將成為主要的成長動力。此外,軍事和國防領域是北美頭戴式顯示器的主要最終用戶之一。由於疫情期間政府實施的限制,北美國家的日常業務面臨諸多挑戰。
According to Stratistics MRC, the Global Head Mounted Display (HMD) Market is accounted for $5.7 billion in 2023 and is expected to reach $37.5 billion by 2030 growing at a CAGR of 30.8% during the forecast period. A Head Mounted Display (HMD) is a wearable device that combines a display unit with optics to create a virtual environment for the user. Typically used in virtual reality (VR) and augmented reality (AR) applications, HMDs provide immersive visual experiences by presenting digital content directly in front of the user's eyes. These devices can be tethered to a computer or operate wirelessly, featuring sensors to track head movements for a more realistic interaction.
Growing technological advancements
Continuous improvements in display resolutions, sensor technologies, and optics enhance the immersive experiences offered by HMDs. This progress fuels increased adoption across diverse sectors, including gaming, healthcare, and enterprise. As HMDs integrate cutting-edge features like augmented reality, gesture controls, and AI, they become more versatile and appealing to consumers. Additionally, advancements in 5G connectivity contribute to seamless data transmission; opening avenues for sophisticated applications drive the market.
High manufacturing costs
Elevated production expenses result in expensive end-products, limiting widespread consumer adoption and hindering market growth. The cost barrier is particularly pronounced in price-sensitive markets, restricting accessibility for a broader demographic. Additionally, high manufacturing costs can impede advancements in technology and feature enhancements, slowing down the pace of innovation within the HMD sector.
Rise in gaming and entertainment applications
As the gaming industry demands increasingly immersive experiences, HMDs become pivotal for virtual reality game play. The surge in demand for HMDs extends beyond gaming, encompassing virtual experiences in movies and entertainment. This trend propels innovation, leading to enhanced display technologies and features. Manufacturers respond by developing HMDs with improved resolutions, wider fields of view, and advanced tracking capabilities. Consequently, the HMD market experiences substantial growth.
Technical challenges
Issues such as latency, display resolution limitations, and tracking inaccuracies hinder the seamless performance of HMDs, impacting user experience. These challenges can result in suboptimal functionality, limiting the widespread adoption of HMDs across industries. Addressing technical hurdles requires significant research and development investments, potentially slowing down the pace of innovation. The persistence of these challenges may also affect consumer confidence and deter potential buyers, restricting the market's expansion
Covid-19 Impact
Supply chain disruptions, factory closures, and reduced consumer spending led to production delays and shortages. With remote work and virtual communication surging, there was an increased demand for HMDs for virtual meetings and immersive experiences. The pandemic accelerated innovation in the HMD sector emphasizing the need for enhanced remote collaboration and virtual solutions as the world navigates the post-pandemic landscape, the HMD market is poised for growth
The head mounted segment is expected to be the largest during the forecast period
The head mounted segment is estimated to have a lucrative growth, because these compact devices, worn like a headset, offer immersive virtual and augmented reality encounters. With a visual interface directly projected onto the user's eyes, HMDs transform entertainment, gaming, and professional applications. The effect is profound, engaging users in a captivating, interactive environment. From enhancing gaming escapades to enabling realistic training simulations, HMDs redefine how we perceive and interact with digital content, opening avenues for unprecedented levels of engagement and innovation in diverse fields.
The integrated HMD segment is expected to have the highest CAGR during the forecast period
The integrated HMD segment is anticipated to witness the highest CAGR growth during the forecast period; integrated HMDs enhance user interaction by seamlessly combining hardware and software functionalities. This synergy optimizes performance, offering users a more intuitive and realistic encounter with virtual environments. The unified design of integrated HMDs reduces bulkiness and enhances comfort, making them more user-friendly. The integration not only streamlines the user experience but also opens avenues for diverse applications, from gaming and education to healthcare and beyond.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the widespread adoption of AR and VR technologies in countries like China, Japan, and India. The region's large and expanding population, rising interest in gaming and entertainment, and the availability of cost-effective and lightweight HMDs are all contributing to this growth. Additionally, the ongoing development of consumer applications for HMDs in gaming, entertainment, education, and retail is fueling market expansion.
North America is projected to have the highest CAGR over the forecast period, owing to increasing consumer demand for enhanced connectivity and portability is expected to be the primary growth driver. In addition, the Military and defense sectors are one of the major end users of the head mounted display devices in North America. North American countries have faced so many challenges in their day-to-day operations due to the restrictions imposed by respective governments during pandemic.
Key players in the market
Some of the key players in the Head Mounted Display (HMD) Market include Sony, ByteDance, DPVR, Dynabook Americas, Everysight, Google LLC, HTC, Lynx, Magic Leap, Inc., Meta , Microsoft, Nimo Planet, Oculus VR, Optinvent, Panasonic , Samsung, Sieko Epson Corporatio, Thales, Ultraleap and Vuzix
In January 2024, Sony Corporation has reached an agreement with World Athletics for sponsorship of their World Athletics Series events from 2024 to 2026. Based on this sponsorship, Sony will support all World Athletics Series events from the World Athletics Indoor Championships Glasgow 24, which will start on March 1st of this year.
In January 2024, Sony Corporation announced development of an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays*2.
In January 2024, TikTok owner ByteDance looks to expand in US, Canada and Australia amid rising competition and political headwinds. ByteDance is also transferring existing employees from other regions to some of the new locations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.