市場調查報告書
商品編碼
1438151
到 2030 年印刷標牌材料市場預測:按材料、應用、最終用戶和地區進行的全球分析Printed Signage Materials Market Forecasts to 2030 - Global Analysis By Material, Application, End User and By Geography |
根據Stratistics MRC的數據,2023年全球印刷標牌材料市場達到451.0567億美元,預計到2030年將達到682.7141億美元,預測期內年複合成長率為6.1%,預計這種情況將會發生。印刷標牌是最有效、最有效率的廣告形式之一。
印刷標牌材料包括用於視覺傳達、廣告和訊息顯示的各種印刷材料。這些材料可用於零售、酒店和活動等行業的多種用途。這些材料在提高品牌知名度、傳達訊息以及增強各種空間和產品的整體視覺吸引力方面發揮著重要作用。
根據戶外廣告協會 (OAAA) 的數據,在美國,戶外 (OOH) 廣告和行銷收入較 2020 年 6 月成長了 33.4%,2021 年達到超過 44.3 億美國。
廣告和行銷活動增加
隨著企業加強吸引消費者註意力並提高品牌知名度,對橫幅、海報和標誌等印刷標牌材料的需求不斷增加。這些材料充當有影響力的溝通工具,為促銷宣傳活動提供視覺和資訊載體。此外,印刷技術的進步正在實現更具成本效益、高品質和可客製化的解決方案,加強了印刷標牌材料在不斷擴大的廣告和行銷領域的重要作用。
虛擬廣告的興起
隨著公司擁抱虛擬實境和擴增實境,動態、互動式數位顯示器正在取代印刷標牌。印刷品的靜態性質正受到虛擬廣告的挑戰,虛擬廣告提供了身臨其境且適應性強的替代方案。隨著對虛擬體驗的需求不斷成長,行銷資金可能會從實體標牌上轉移,這將影響傳統市場。
數位印刷的進步
數位印刷技術的不斷創新,包括 UV 印刷、乳膠印刷和大尺寸數位印刷機,使製造商能夠提供高品質、經濟高效且可客製化的解決方案。數位印刷能夠產生鮮豔的色彩和複雜的設計,可以滿足企業對視覺上引人注目的標牌不斷變化的需求。利用這些進步的市場動態解決了人們對動態、視覺吸引力和個人化印刷標牌材料日益成長的偏好,提高了市場競爭力並滿足了各行業廣告商的多樣化需求。
與內部印刷的競爭
內部營運提供了更大的彈性、客製化和品管。這一趨勢要求傳統的外部印刷供應商透過專業服務、行業專業知識和付加產品從策略上脫穎而出。一些公司還希望直接控制整個印刷流程,以降低與外包相關的風險,例如品質變化、溝通挑戰和潛在的延誤。因此,這些因素正在阻礙市場的成長。
COVID-19 的影響
由於零售和活動等行業的需求下降,COVID-19 疫情導致景氣衰退。封鎖和供應鏈中斷影響了生產和分銷。然而,隨著健康和安全標誌的重視、電子商務對包裝材料的需求增加以及戶外廣告的逐漸復甦,也存在一些彈性。儘管該行業面臨計劃延遲和行銷重點轉移等挑戰,但它也適應了新需求帶來的機遇,提高了應對不確定性並滿足疫情期間不斷變化的市場需求的能力。我展示了這一點。
預計海報產業在預測期內將是最大的
預計海報領域將佔最大佔有率。海報是用途廣泛的印刷材料,廣泛用於促銷、廣告、資訊展示等。它被應用於零售、娛樂和活動等多種行業,以有效地傳達訊息。此外,其價格實惠且易於分發,使其成為各種規模企業都可以使用的行銷工具。無論是產品發表會、活動或品牌宣傳宣傳活動,海報在提高知名度並向廣大受眾傳達訊息方面都發揮著重要作用。
零售領域預估在預測期內年複合成長率最高
預計零售業在預測期內將出現良好成長。在零售業,橫幅、海報、貨架標籤和地板圖形等印刷標牌材料被策略性地使用,以增強購物體驗、傳達產品訊息和促銷。印刷標牌的視覺吸引力和策略佈局有助於提高品牌知名度、促銷宣傳活動以及對客戶有吸引力的環境。作為視覺商品行銷的一個組成部分,零售業的印刷標牌在影響消費行為、介紹產品和建立強大的品牌影響力方面發揮著重要作用。
由於快速的都市化、零售活動的增加和廣告業的蓬勃發展,亞太地區在預測期內獲得了最大的市場佔有率。先進印刷技術的採用、可支配收入的增加以及有效行銷策略的需求正在推動成長。地區文化偏好和政府措施也會影響市場。隨著企業擁抱數位轉型,亞太地區印刷標牌材料市場體現了傳統與創新視覺傳播方法的融合。
由於零售、酒店和活動對印刷標牌材料的高需求,預計北美在預測期內將出現盈利成長,其中美國和加拿大是主要貢獻國。該區域市場的特點是注重永續性、數位印刷的進步和動態視覺傳播策略。北美印刷標牌材料市場注重品牌形象和消費者參與,融合了傳統和前沿方法,以滿足公司在競爭激烈和日益數位化的環境中不斷變化的需求。
According to Stratistics MRC, the Global Printed Signage Materials Market is accounted for $45,105.67 million in 2023 and is expected to reach $68,271.41 million by 2030 growing at a CAGR of 6.1% during the forecast period. Printed signs are one of the most effective and efficient types of advertising. Printed signage materials encompass a diverse range of printed materials used for visual communication, advertising, and information display. These materials serve various purposes across industries, including retail, hospitality, events, and more. These materials play a crucial role in creating brand awareness, conveying information, and enhancing the overall visual appeal of various spaces and products.
According to the Out of Home Advertising Association of America (OAAA), in the US, compared to June 2020, out-of-home (OOH) advertising and marketing revenue increased by 33.4% and reached over US$ 4.43 billion in 2021.
Increasing advertising and marketing activities
As businesses intensify their efforts to capture consumer attention and enhance brand visibility, there is a heightened demand for printed signage materials like banners, posters, and billboards. These materials serve as impactful communication tools, providing a visual and informational medium for promotional campaigns. Moreover, advancements in printing technologies further enable cost-effective, high-quality, and customisable solutions, reinforcing the crucial role of printed signage materials in the ever-expanding landscape of advertising and marketing.
Rise of virtual advertising
Digital displays that are dynamic and interactive are replacing printed signage in enterprises as they adopt virtual and augmented reality. The static nature of printed materials is challenged by virtual advertising, which provides immersive and adaptable alternatives. Marketing funds may be diverted from physical signage in response to the growing desire for virtual experiences, which would affect the traditional market.
Digital printing advancements
Continuous innovation in digital printing technologies, such as UV printing, latex printing, and large-format digital presses, enables manufacturers to offer high-quality, cost-effective, and customisable solutions. With the capability to produce vibrant colours and intricate designs, digital printing caters to the evolving demands of businesses for visually compelling signage. Manufacturers leveraging these advancements can meet the growing preference for dynamic, visually appealing, and personalised printed signage materials, positioning themselves competitively in the market and addressing the diverse needs of advertisers in various industries
Competition from In-house printing
In-house operations offer greater flexibility, customisation, and quality control. This trend challenges traditional external printing providers, necessitating strategic differentiation through specialised services, industry expertise, and value-added offerings. Also, some businesses prefer to have direct control over the entire printing process, reducing the risks associated with outsourcing, such as variations in quality, communication challenges, and potential delays. Therefore, these factors are hampering market growth.
Covid-19 Impact
The COVID-19 pandemic is causing a temporary downturn due to reduced demand in sectors like retail and events. Lockdowns and supply chain disruptions affected production and distribution. However, the emphasis on health and safety signage, increased demand for packaging materials in e-commerce, and a gradual recovery in outdoor advertising offered some resilience. The industry faced challenges with delayed projects and a shift in marketing priorities, but it also adapted to opportunities arising from new needs, showcasing its ability to navigate uncertainties and align with evolving market demands during the pandemic.
The posters segment is expected to be the largest during the forecast period
The posters segment is estimated to hold the largest share. Posters are versatile printed materials that are widely employed for promotions, advertising, and informational displays. They are employed across various industries, including retail, entertainment, and events, to convey messages effectively. Moreover, their affordability and ease of distribution make them an accessible marketing tool for businesses of all sizes. Whether for product launches, events, or branding campaigns, posters play a significant role in enhancing visibility and communicating messages to a broad audience.
The retail segment is expected to have the highest CAGR during the forecast period
The retail segment is anticipated to have lucrative growth during the forecast period. In retail, printed signage materials such as banners, posters, shelf tags, and floor graphics are strategically used to enhance the shopping experience, convey product information, and drive sales. The visual appeal and strategic placement of printed signage contribute to brand visibility, promotional campaigns, and creating an engaging environment for customers. As an integral component of visual merchandising, printed signage in retail plays a crucial role in influencing consumer behaviour, showcasing products, and establishing a strong brand presence.
Asia Pacific commanded the largest market share during the extrapolated period owing to rapid urbanization, increasing retail activities, and a booming advertising industry. The growth is propelled by the adoption of advanced printing technologies, rising disposable incomes, and the need for effective marketing strategies. Localised cultural preferences and government initiatives also influence the market. As businesses embrace digital transformation, the Asia-Pacific Printed Signage Materials Market reflects a blend of traditional and innovative approaches to visual communication.
North America is expected to witness profitable growth over the projection period, owing to The United States and Canada are key contributors, with high demand for printed signage materials in retail, hospitality, and events. The region's market is characterised by a focus on sustainability, digital printing advancements, and dynamic visual communication strategies. With a strong emphasis on brand identity and consumer engagement, North America's Printed Signage Materials Market showcases a blend of traditional and cutting-edge approaches to meet the evolving demands of businesses in a highly competitive and digitally driven environment.
Key players in the market
Some of the key players in the Printed Signage Materials Market include 3A Composites GmbH, Spandex AG, Avery Dennison Corp, Lintec Europe (UK) Ltd, IGEPA group GmbH & Co KG, ORAFOL Europe GmbH, Antalis, Vink Holdings Ltd, Inapa Investimentos Particip Gestao SA, Thyssenkrupp Materials Services GmbH, MegaPrint Inc., Signage Wow, NextDayFlyers and Helloprint.
In September 2023, Avery Dennison has today announced its new AD Pure™ range, a portfolio of inlays and tags which are entirely PET plastic-free. The AD Pure™ line launches with AD Belt U9 Pure™, inlays and tags which are ideally suited for global apparel, retail, industry and supply-chain applications.
In April 2023, Avery Dennison and Dow launch breakthrough hotmelt label adhesive solution that enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream.
In March 2022, Avery Dennison Graphics Solutions has launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.