市場調查報告書
商品編碼
1446982
到 2030 年智慧浴室市場預測 - 依產品、連接性、配銷通路、應用和地理位置的全球分析Smart Bathrooms Market Forecasts to 2030 - Global Analysis By Product, Connectivity, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球智慧浴室市場規模為 85.8 億美元,預計到 2030 年將達到 216 億美元,預測期內CAGR為 14.1%。智慧浴室,也稱為智慧浴室或連網浴室,是家庭自動化和技術的新興趨勢。這些浴室整合了各種智慧型設備和技術,以提高舒適性、便利性、效率,甚至健康和衛生。其優點包括透過監控系統節約用水、透過自清潔功能改善衛生狀況、透過智慧通風來提高能源效率。應用範圍從提高舒適度和便利性的家庭使用到酒店和辦公大樓等商業環境,其中智慧浴室可以增強客人體驗並最佳化資源利用。
根據中國智慧家居產業聯盟統計,2020年,中國智慧家居保有量為30萬至50萬套,僅佔新開發房地產的1%。
對節能和衛生的關注日益增加
人們對衛生和節能的日益關注正在推動智慧浴室市場的發展。消費者擴大尋求促進清潔的解決方案,例如非接觸式水龍頭和自消毒表面,同時還透過洩漏檢測和高效固定裝置等功能節省水和能源。衛生和永續發展議題的融合為智慧浴室創造了引人注目的價值主張,吸引了具有生態意識和健康意識的個人。
成本高
智慧浴室產品,如智慧馬桶、聲控水龍頭或自動消毒表面,比傳統產品昂貴得多。這種高昂的價格可能是一個主要的威懾因素,特別是對於精打細算的個人或那些不願投資新技術的人來說。這種成本障礙限制了潛在買家的數量,阻礙了市場接觸更廣泛受眾並實現顯著成長的能力。這限制了整體市場規模和獲利能力。
與智慧家庭和物聯網整合
透過將浴室設備和電器無縫連接到智慧家庭系統,使用者可以透過智慧型手機應用程式或語音命令遠端控制和監控浴室環境。這種整合增強了消費者的便利性、能源效率和客製化選項。此外,它還可以收集和分析資料,促進用水、能源消耗和整體用戶體驗的最佳化。隨著互聯家庭的需求不斷成長,與物聯網平台整合的智慧浴室解決方案準備利用這一趨勢,推動市場成長和創新。
複雜性和可靠性問題
智慧浴室系統中多種互連設備和技術的整合增加了複雜性,導致潛在的故障點和技術故障。消費者可能會因連線不可靠、相容性問題和功能中斷而感到沮喪。如果無法解決這些課題,可能會削弱人們對智慧浴室解決方案的信心並阻礙市場的採用。
Covid-19 影響
COVID-19 大流行對智慧浴室市場產生了積極和消極的影響。一方面,為了降低病毒傳播的風險,對非接觸式或免持浴室設備的需求不斷增加。這包括感測器控制的水龍頭、皂液器和帶有非接觸式沖水裝置的馬桶。然而,供應鏈中斷、施工延誤和經濟不確定性減緩了市場成長。整體而言,疫情重塑了消費者的偏好,加速了智慧衛浴市場的發展趨勢。
智慧水龍頭預計在預測期內將成為最大的區隔市場
由於智慧水龍頭日益普及且價格實惠,預計將佔據最大佔有率。基於感測器的水龍頭無需觸摸手柄,從而促進衛生並減少細菌傳播。使用者可以使用語音命令、觸控螢幕或智慧型手機應用程式輕鬆調節水溫,提供個人化的舒適度。節水功能引起了具有環保意識的消費者的共鳴,符合對永續解決方案不斷成長的需求。此外,它們對衛生、便利、節水和整合的關注使它們成為對消費者有吸引力且易於進入的切入點,為市場的成長做出了重大貢獻。
商業領域預計在預測期內CAGR最高
預計商業領域在預測期內將出現利潤豐厚的成長。在飯店、機場和餐廳等公共場所,保持高水準的衛生至關重要。具有非接觸式控制功能的智慧水龍頭、自動沖水馬桶和自動皂液器有助於減少細菌傳播並改善整體衛生狀況。此外,智慧浴室的好處,例如改善衛生、效率和使用者體驗,使其成為對企業越來越有吸引力的選擇。因此,該區隔市場的成長正在加速。
由於可支配收入的增加、城市化以及衛生和永續發展意識的增強,亞太地區在推斷期內佔據了最大的市場佔有率。中國、日本、韓國和印度等國家對方便、高效和奢華的創新浴室解決方案的需求激增。此外,該地區強大的製造能力,加上技術和基礎設施發展的進步,進一步推動了市場擴張。
由於技術創新和智慧家庭解決方案的採用,預計北美在預測期內將實現盈利成長。該地區富裕的消費者基礎,加上對家庭自動化的高度認知和投資意願,推動了市場的成長。主要趨勢包括物聯網設備、非接觸式固定裝置和個人化體驗的整合。此外,促進節水和能源效率的嚴格法規推動了智慧浴室解決方案的採用。因此,該地區的市場成長利潤豐厚。
2023 年 3 月,樂家推出了 In-Wash Insignia 淋浴座便器,採用了樂家 Connect 技術,可提供無與倫比的舒適性和衛生性。透過隨附的名為 In-Wash Insignia 的行動應用程式,用戶可以輕鬆地自訂和調節各種操作模式和日常功能。
2023 年 1 月,科勒在 CES 2023 活動期間推出了 Sprig Shower Infusion System。這款突破性的香薰淋浴注入系統引入了 Sprig 淋浴艙,它能夠向水流中註入一系列令人愉悅的香味,如薰衣草和尤加利的香味。
According to Stratistics MRC, the Global Smart Bathrooms Market is accounted for $8.58 billion in 2023 and is expected to reach $21.60 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Smart bathrooms, also known as intelligent bathrooms or connected bathrooms, are an emerging trend in home automation and technology. These bathrooms integrate various smart devices and technologies to enhance comfort, convenience, efficiency, and even health and hygiene. The advantages include water conservation through monitoring systems, improved hygiene with self-cleaning features, and energy efficiency with smart ventilation. Applications range from home use for increased comfort and convenience to commercial settings like hotels and office buildings, where smart bathrooms can enhance guest experiences and optimize resource usage.
According to the China Smart Home Industry Alliance, in 2020, there were 300,000 to 500,000 smart homes in China, accounting for only 1% of newly developed real estate.
Rising concerns towards energy conservation and hygiene
Growing concerns about both hygiene and energy conservation are fueling the smart bathroom market. Consumers are increasingly seeking solutions that promote cleanliness, like touchless faucets and self-sanitizing surfaces, while also saving water and energy through features like leak detection and efficient fixtures. This convergence of hygiene and sustainability concerns creates a compelling value proposition for smart bathrooms, attracting eco-conscious and health-minded individuals alike.
High cost
Smart bathroom products, like intelligent toilets, voice-controlled faucets, or self-sanitizing surfaces, are significantly more expensive than their traditional counterparts. This hefty price tag can be a major deterrent, especially for budget-conscious individuals or those hesitant to invest in new technology. This cost barrier restricts the number of potential buyers, hindering the market's ability to reach a wider audience and achieve significant growth. This limits the overall market size and profitability.
Integration with Smart Homes and IoT
By seamlessly connecting bathroom fixtures and appliances to smart home systems, users can remotely control and monitor their bathroom environment through Smartphone apps or voice commands. This integration enhances convenience, energy efficiency, and customization options for consumers. Moreover, it enables data collection and analysis, facilitating optimization of water usage, energy consumption, and overall user experience. As the demand for connected homes continues to rise, smart bathroom solutions that integrate with IoT platforms are poised to capitalize on this trend, driving market growth and innovation.
Complexity and reliability issues
The integration of multiple interconnected devices and technologies in smart bathroom systems increases complexity, leading to potential points of failure and technical glitches. Consumers may experience frustration due to unreliable connectivity, compatibility issues, and disruptions in functionality. Failure to address these challenges could undermine confidence in smart bathroom solutions and hinder market adoption.
Covid-19 Impact
The COVID-19 pandemic has both positively and negatively impacted the smart bathroom market. On one hand, there's increased demand for touchless or hands-free bathroom fixtures to reduce the risk of virus transmission. This includes sensor-operated faucets, soap dispensers, and toilets with touchless flushing mechanisms. However, supply chain disruptions, construction delays, and economic uncertainties have slowed market growth. Overall, the pandemic has reshaped consumer preferences and accelerated trends in the smart bathroom market.
The smart faucets segment is expected to be the largest during the forecast period
The smart faucets segment is estimated to hold the largest share due to their increasing popularity and affordability. Sensor-based faucets eliminate the need to touch handles, promoting hygiene and reducing the spread of germs. Users can easily adjust water temperature using voice commands, touch panels, or Smartphone apps, offering personalized comfort. Water-saving features resonate with environmentally conscious consumers, aligning with the growing demand for sustainable solutions. Moreover, their focus on hygiene, convenience, water conservation, and integration makes them an attractive and accessible entry point for consumers, contributing significantly to the market's growth.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to have lucrative growth during the forecast period. In public settings like hotels, airports, and restaurants, maintaining high levels of hygiene is crucial. Smart faucets with touchless controls, self-flushing toilets, and automatic soap dispensers can help to reduce the spread of germs and improve overall hygiene. Furthermore, the benefits of smart bathrooms, such as improved hygiene, efficiency, and user experience, are making them an increasingly attractive option for businesses. Thereby, there is accelerating segment growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to rising disposable incomes, urbanization, and a growing awareness of hygiene and sustainability. Countries like China, Japan, South Korea, and India are witnessing a surge in demand for innovative bathroom solutions that offer convenience, efficiency, and luxury. Furthermore, the region's strong manufacturing capabilities, coupled with advancements in technology and infrastructure development, further propel market expansion.
North America is expected to witness profitable growth over the projection period, due to technological innovation and the adoption of smart home solutions. The region's affluent consumer base, coupled with a high level of awareness and willingness to invest in home automation, fuels market growth. Key trends include the integration of IoT devices, touchless fixtures, and personalised experiences. Moreover, stringent regulations promoting water conservation and energy efficiency drive the adoption of smart bathroom solutions. Thereby, there is lucrative market growth in the region.
Key players in the market
Some of the key players in the Smart Bathrooms Market include Jacuzzi Brands, LLC, Kraus USA Plumbing LLC, Villeroy & Boch AG, Duravit AG, Pfister (Spectrum Brands, Inc.), Jaquar, Delta Faucet Company, Moen Incorporated, LIXIL Corporation, Roca Sanitario, S.A, Kohler Co., Aqualisa, WaterHawk, GetHai, Inc., Dornbracht AG & Co. KG, Cera Sanitaryware Ltd, MASCO Corporation, Bradley Corporation, Toto Ltd. and Signature Hardware (Ferguson Enterprises, LLC).
In March 2023, Roca introduced the In-Wash Insignia shower toilet, which incorporates Roca Connect technology to provide unparalleled comfort and hygiene. Through the accompanying mobile app, called In-Wash Insignia, users can conveniently customize and regulate various operational modes and daily functionalities.
In January 2023, Kohler launched the Sprig Shower Infusion System, during the CES 2023 event. This groundbreaking aromatherapy shower infusion system introduces the Sprig Shower Pods, which have the ability to infuse the water stream with an array of delightful scents such as lavender and eucalyptus.
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