市場調查報告書
商品編碼
1447139
到 2030 年有限服務餐廳市場預測 - 各餐廳類型、美食類型、目標客戶、價格點、服務模式和地理位置的全球分析Limited-Service Restaurants Market Forecasts to 2030 - Global Analysis By Restaurant Type, By Cuisine Type, Target Customer, Price Point, Service Model and By Geography |
根據 Stratistics MRC 的數據,2023 年全球有限服務餐廳市場規模為 11,627.4 億美元,預計到 2030 年將達到 18,068.9 億美元,預測期內複合CAGR為 6.5%。有限服務餐廳是指以最少的餐桌服務提供快速、方便且價格實惠的用餐體驗的餐廳。這些場所通常提供有限的菜單選擇、自助點餐或櫃檯服務,以及內用、外帶或得來速訂單的快速週轉時間。服務有限的餐廳優先考慮效率和速度,以滿足尋求外出快餐的顧客的需求。
根據美國餐飲協會的報告,預計2022年美國餐廳銷售額將達到8,990億美元的歷史新高,反映出消費者對外食體驗的需求增加。
消費者對便利性的需求不斷成長
消費者對便利性的需求不斷成長,是有限服務餐廳市場的重要推手。隨著現代生活方式變得更加忙碌,時間變得更加寶貴,消費者尋求適合他們快節奏日常生活的快速方便的餐飲選擇。有限服務餐廳強調效率、自助點餐和速食準備,完美地迎合了這一需求。透過提供便利的用餐體驗和最短的等待時間,這些地方吸引了尋求快速、無麻煩的用餐解決方案的顧客,從而推動了市場的成長。
健康和營養問題
隨著消費者的健康意識日益增強,人們對速食產品的營養成分和品質的審查也越來越嚴格。服務有限的餐廳經常因提供高熱量、高脂肪和高鈉菜單項目而受到批評,這些菜單項目會導致肥胖、心臟病和其他健康問題。這種意識的提高促使消費者尋求更健康的替代品,包括新鮮、有機和本地採購的選擇,這些選擇可能與快餐連鎖店的典型產品不符,從而限制了市場成長。
快速休閒餐飲概念的興起
與傳統的快餐服務選擇相比,快速休閒餐廳提供更高品質的食物和更高檔的用餐體驗,吸引了更廣泛的尋求便利而又不影響口味或氛圍的消費者群。這一趨勢迎合了人們對更健康、更可自訂的菜單選項日益成長的需求,並透過增強的用餐體驗培養客戶忠誠度。快速休閒概念使有限服務餐廳能夠佔領市場佔有率並推動收入成長。
激烈的比賽
由於類似產品的飽和以及差異化和吸引顧客的持續壓力,激烈的競爭是有限服務餐廳市場的重大威脅。由於眾多參與者爭奪市場佔有率,企業面臨著脫穎而出和保持獲利能力的課題。激烈的競爭可能導致價格戰、侵蝕利潤率並降低客戶忠誠度。此外,新進入者和創新概念不斷擾亂市場,從而限制了市場擴張。
COVID-19 大流行對有限服務餐廳市場產生了深遠影響,導致大範圍關閉、收入損失和營運中斷。強制封鎖、社交距離措施以及消費者不願外出用餐導致人流和銷售額急劇下降。許多餐廳為了生存而轉向外賣、外賣和線上訂餐,而另一些餐廳則永久關門。這次疫情加速了產業的數位轉型,企業投資非接觸式支付系統和線上訂購平台,以適應不斷變化的消費者偏好。
預計在預測期內,得來速餐廳市場將是最大的
由於其便利性、速度和非接觸式服務,得來速餐廳預計將在預測期內主導有限服務餐廳市場,這對消費者來說已成為越來越重要的因素,特別是在COVID-19 大流行期間。得來速餐廳為顧客提供了一種無需下車即可快速有效地訂購和接收食物的方式,非常適合滿足行動用餐體驗的需求。此外,得來速營運的技術進步和創新進一步推動了該區隔市場的成長,提高了效率和客戶滿意度。
預計線上訂購平台領域在預測期內的複合CAGR最高
預計線上訂餐平台領域在預測期內將在有限服務餐廳市場中實現最高成長率。這種成長可歸因於消費者對便利性和數位解決方案的日益偏好,尤其是在新冠肺炎 (COVID-19) 大流行期間。線上訂餐平台為客戶提供了從他們喜歡的餐廳輕鬆訂餐的便利,同時也為餐廳提供了擴大影響力、提高客戶參與度以及透過數位整合簡化營運的機會,從而推動了該區隔市場的成長。
由於各種因素,亞太地區預計將在有限服務餐廳市場中佔據最大的市場佔有率。快速的城市化、可支配收入的增加和消費者生活方式的變化正在推動對便利餐飲選擇的需求。此外,該地區多樣化的烹飪景觀和文化偏好也促進了有限服務餐廳的流行。此外,不斷成長的城市人口以及擴大採用數位技術進行食品配送和線上訂購,正在推動亞太地區餐廳的成長機會。
由於消費者生活方式的變化,歐洲的有限服務餐廳市場有望實現顯著成長,而對便捷餐飲選擇的日益偏好正在推動對快速休閒和快速服務餐廳的需求。此外,該地區多樣化的烹飪景觀和國際食品鏈的受歡迎程度也有助於市場擴張。此外,線上訂購平台和行動應用程式等技術進步正在提高有限服務餐廳的可近性和便利性,進一步推動歐洲市場的成長。
2023 年 11 月,領先的 QSR 品牌之一 Jack in the Box Inc. 宣佈在 2023 會計年度簽署了 123 家新餐廳承諾。該品牌還宣佈為 Del Taco 簽署 138 家新餐廳承諾。這項消息發布之際,該公司公佈了第四季和 2023 會計年度的財務表現。
2023年5月,福來雞公司發布了2022年全球影響報告,詳細介紹了公司的企業社會責任承諾,並展示了關懷人類、當地社區和地球的努力,同時也透過食物表達關懷。到2025 年,Chick-fil-A 力求透過教育計畫影響超過5 萬名餐廳團隊成員,透過Chick-fil-A Shared Table(R) 在其服務的社區提供2 億份餐食,轉化2,500 萬磅餐廳食物垃圾為超過 300 萬人提供支持經濟流動的資源。
According to Stratistics MRC, the Global Limited-Service Restaurants Market is accounted for $1162.74 billion in 2023 and is expected to reach $1806.89 billion by 2030 growing at a CAGR of 6.5% during the forecast period. Limited-service restaurants are restaurants that offer fast, convenient, and affordable dining experiences with minimal table service. These establishments typically provide a limited menu selection, self-service ordering or counter service, and quick turnaround times for dine-in, takeout, or drive-through orders. Limited-service restaurants prioritize efficiency and speed, catering to customers seeking quick meals on-the-go.
According to a report by the National Restaurant Association, restaurant sales in the United States are expected to reach a record high of US$ 899 billion in 2022, reflecting an increase in consumer demand for dining-out experiences.
Increasing consumer demand for convenience
The increasing consumer demand for convenience is a significant driver in the limited-service restaurant market. As modern lifestyles become busier and time becomes more valuable, consumers seek quick and convenient dining options that fit into their fast-paced routines. Limited-service restaurants, with their emphasis on efficiency, self-service ordering, and fast food preparation, perfectly cater to this demand. By offering convenient dining experiences with minimal waiting times, these establishments attract customers looking for quick and hassle-free meal solutions, driving growth in the market.
Health and nutrition concerns
As consumers become increasingly health-conscious, there is growing scrutiny over the nutritional content and quality of fast food offerings. Limited-service restaurants often face criticism for serving calorie-dense, high-fat, and high-sodium menu items that contribute to obesity, heart disease, and other health issues. This heightened awareness prompts consumers to seek healthier alternatives, including fresh, organic, and locally sourced options, which may not align with the typical offerings of fast-food chains, which limits market growth.
Rise of fast casual dining concepts
Fast casual restaurants offer higher-quality food and a more upscale dining experience compared to traditional quick-service options, appealing to a broader consumer base seeking convenience without compromising on taste or ambiance. This trend taps into the growing demand for healthier, more customizable menu options and fosters customer loyalty through enhanced dining experiences. Fast casual concepts enable limited-service restaurants to capture market share and drive revenue growth.
Intense competition
Intense competition is a significant threat in the limited-service restaurant market due to the saturation of similar offerings and the constant pressure to differentiate and attract customers. With numerous players vying for market share, businesses face challenges in standing out and maintaining profitability. High competition can lead to price wars, eroding profit margins, and reducing customer loyalty. Additionally, new entrants and innovative concepts continually disrupt the market, which limits market expansion.
The COVID-19 pandemic has had a profound impact on the limited-service restaurants market, causing widespread closures, revenue losses, and operational disruptions. Mandatory lockdowns, social distancing measures, and consumer reluctance to dine out have led to a sharp decline in foot traffic and sales. Many restaurants have shifted to takeout, delivery, and online ordering to survive, while others have closed permanently. The pandemic has accelerated digital transformation in the industry, with businesses investing in contactless payment systems and online ordering platforms to adapt to changing consumer preferences.
The drive-thru restaurants segment is expected to be the largest during the forecast period
The drive-thru restaurants segment is anticipated to dominate the limited-service restaurants market during the forecast period due to its convenience, speed, and contactless service, which have become increasingly important factors for consumers, particularly amidst the COVID-19 pandemic. Drive-thru establishments offer customers a quick and efficient way to order and receive food without leaving their vehicles, making them well-suited to meet the demand for on-the-go dining experiences. Additionally, this segment's growth is further fueled by technological advancements and innovations in drive-thru operations, enhancing efficiency and customer satisfaction.
The online ordering platforms segment is expected to have the highest CAGR during the forecast period
The online ordering platform segment is projected to experience the highest growth rate during the forecast period in the limited-service restaurants market. This growth can be attributed to the increasing consumer preference for convenience and digital solutions, especially amid the COVID-19 pandemic. Online ordering platforms offer customers the convenience of ordering food from their preferred restaurants with ease, while also providing restaurants with opportunities to expand their reach, enhance customer engagement, and streamline operations through digital integration, which is boosting the segment's growth.
The Asia-Pacific region is poised to capture the largest market share in the limited-service restaurants market due to various factors. Rapid urbanization, rising disposable incomes and changing consumer lifestyles are driving the demand for convenient dining options. Additionally, the region's diverse culinary landscape and cultural preferences contribute to the popularity of limited-service restaurants. Furthermore, expanding urban populations and increasing adoption of digital technologies for food delivery and online ordering are fueling growth opportunities for restaurants in the Asia-Pacific region.
Europe is poised for significant growth in the limited-service restaurants market due to changing consumer lifestyles, and a growing preference for convenient dining options is driving the demand for fast-casual and quick-service restaurants. Moreover, the region's diverse culinary landscape and the popularity of international food chains contribute to market expansion. Additionally, technological advancements, such as online ordering platforms and mobile apps, are enhancing the accessibility and convenience of limited-service restaurants, further fueling market growth in Europe.
Key players in the market
Some of the key players in Limited-Service Restaurants Market include Arby's Restaurant Group, Inc., Chick-fil-A, Inc., Chipotle Mexican Grill, Inc., Denny's Corporation, Domino's Pizza, Inc., Dunkin' Brands Group, Inc., Five Guys Enterprises LLC, Jack in the Box Inc., Jimmy John's Franchise, LLC, McDonald's Corporation, Panda Restaurant Group, Inc., Panera Bread Company, Papa John's International, Inc., Restaurant Brands International, Shake Shack Inc., Sonic Drive-In, Starbucks Corporation, Subway IP LLC, Wendy's Company and Yum! Brand.
In November 2023, Jack in the Box Inc., one of the leading QSR brands, announced that it signed 123 new restaurant commitments during its 2023 fiscal year. The brand also announced the signing of 138 new restaurant commitments for Del Taco. The news comes as the company announced its Q4 and fiscal year 2023 financial results.
In May 2023, Chick-fil-A, Inc. released its 2022 Global Impact Report detailing the company's corporate social responsibility commitments and demonstrated efforts to care for people, local communities and the planet, while also showing care through food. By 2025, Chick-fil-A seeks to impact more than 50,000 restaurant Team Members through education initiatives, provide 200 million meals throughout the communities it serves through Chick-fil-A Shared Table(R), divert 25 million pounds of restaurant food waste from landfills and provide more than three million people with resources that support economic mobility..
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.