市場調查報告書
商品編碼
1447148
2030 年超級食品市場預測:按產品類型、分銷管道、應用和地區分類的全球分析Superfoods Market Forecasts to 2030 - Global Analysis By Product Type (Nuts & Seed, Fruits, Vegetables, Herbs & Roots, Fish, Yogurt & Fermented Foods and Other Product Types), Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球超級食品市場規模為 1,748 億美元,預計在預測期內將以 4.7% 的年複合成長率成長,到 2030 年達到 2,411 億美元。
超級食品是營養豐富的食品,因其卓越的健康益處而受到認可。例如藍莓和巴西莓等漿果、羽衣甘藍和菠菜等綠葉以及奇亞籽和亞麻籽等種子。超級食品富含維生素、抗氧化劑和必需營養素,透過支持免疫功能、促進心臟健康和減少發炎,有助於整體健康。有些是異國風,例如枸杞和螺旋藻,滿足了對機能性食品日益成長的需求。
最近的一項研究表明,多吃十字花科蔬菜可能會降低罹患癌症和第 2 型糖尿病的風險。在一項新的研究中,賓州州立大學的研究人員發現西蘭花中的一些化合物與小鼠的受體結合,保護小腸內壁並減緩疾病的發作。
提高消費者健康意識
隨著人們健康意識的增強,對營養豐富的機能性食品的需求不斷增加。富含維生素、抗氧化劑和必需營養素的超級食品符合這種健康趨勢。尋求預防性醫療保健和改善整體健康的消費者正在將超級食品納入他們的飲食中,從而促進市場成長。此外,隨著製造商滿足對方便且促進健康的選擇的需求,這種意識的提高也推動了超級食品產品的創新。
原料高成本
原物料成本上漲是超級食品市場面臨的主要挑戰,導致產品價格上漲,並可能限制消費者的負擔能力。這可能會對更廣泛的消費者群體造成進入壁壘,尤其是在價格敏感的市場。生產成本上升也會影響製造商的報酬率,阻礙市場競爭並阻礙市場成長。
全球化與跨文化交流的擴大
隨著烹飪影響跨越國界,來自不同文化的各種超級食品在世界各地越來越受歡迎。這種不同飲食習慣的接觸導致消費者尋求獨特和異國風情調的選擇,增加了市場上產品的多樣性。全球化促進了超級食品的國際貿易,使更廣泛的超級食品更容易獲得它們。此外,傳統美食與現代美食的融合使超級食品能夠融入多種美食中,進一步增加了它們的需求。
產能有限
超級食品的生產能力有限,這可能會因供不應求和需求增加而導致價格上漲。這種稀缺性可能會阻礙市場成長並限制消費者的供應,特別是在產能有限的地區。供需不平衡也會導致價格波動,影響消費者的承受能力並為製造商帶來不確定性。此外,無法滿足需求可能會導致錯失商機並阻礙建立穩定市場影響的能力。
COVID-19 的影響
對健康產品的需求最初激增,但供應鏈中斷、封鎖和經濟不確定性對市場產生了負面影響。餐廳關閉和國際貿易中斷影響了某些超級食品的供應。消費者支出的變化和供應鏈挑戰影響了市場動態,導致各種超級食品類別的需求波動。
堅果和種子行業預計將在預測期內成為最大的行業
隨著人們越來越意識到堅果和種子對心臟健康的Omega-3脂肪酸和抗氧化劑等健康益處,堅果和種子市場正在不斷成長,這推動了其在尋求營養豐富的選擇的消費者中的受歡迎程度,預計將出現良好的成長。此外,堅果和種子的多功能性有助於將其納入各種超級食品食品中,例如能量棒、堅果醬和什錦乾果。隨著對天然、加工較少的超級食品的需求增加,堅果和種子含量增加了市場吸引力。
預計線上零售領域在預測期內將經歷最高的年複合成長率
線上零售領域預計在預測期內年複合成長率最高。線上平台提供多種超級食品,讓消費者能夠探索並購買傳統實體店中無法買到的商品。網路購物的便利性也推動了小眾超級食品食品的成長,並鼓勵消費者了解其好處。此外,線上平台使小型超級食品生產商能夠直接向消費者銷售,從而促進市場整體性。
由於健康意識不斷提高,對藜麥、奇亞籽和螺旋藻等營養食品的需求不斷增加,預計亞太地區將在預測期內佔據最大的市場佔有率。該地區多樣化的烹飪傳統和文化影響促進了多種超級食品的流行。此外,植物性飲食和永續農業實踐的趨勢也進一步支持市場擴張。亞太地區超級超級食品市場的主要企業正在專注於產品創新和行銷策略,以抓住該地區對機能性食品不斷成長的需求。
由於巴西莓、羽衣甘藍和抹茶等超級食品的需求激增,預計北美在預測期內的年複合成長率最高。該地區充滿活力的飲食文化和健康意識趨勢正在促進市場擴張。冰沙和零嘴零食等超級食品產品的流行反映了人們向方便、注重健康的選擇的轉變。
According to Stratistics MRC, the Global Superfoods Market is accounted for $174.8 billion in 2023 and is expected to reach $241.1 billion by 2030 growing at a CAGR of 4.7% during the forecast period. Superfoods are nutrient-rich foods recognized for their exceptional health benefits. Examples include berries like blueberries and acai, leafy greens such as kale and spinach, and seeds like chia and flaxseed. Packed with vitamins, antioxidants, and essential nutrients, superfoods contribute to overall well-being, supporting immune function, promoting heart health, and reducing inflammation. Their diverse range includes exotic options like goji berries and spirulina, catering to the growing demand for functional foods.
According to a recent study, eating more cruciferous vegetables lowers the risk of both cancer and type 2 diabetes. In a new study, Penn State researchers found that some compounds in broccoli link to a receptor in mice and help to protect the lining of the small intestine, delaying the start of disease
Increasing consumer awareness and focus on healthier lifestyles
As individuals become more conscious of their well-being, there is a growing demand for nutrient-dense and functional foods. Superfoods, rich in vitamins, antioxidants, and essential nutrients, align with this health-conscious trend. Consumers seeking preventive healthcare and improved overall health are incorporating superfoods into their diets, contributing to the market's expansion. Moreover, this heightened awareness has also driven innovation in superfood products, as manufacturers respond to the demand for convenient, yet health-promoting options.
High cost of raw materials
The high cost of raw materials poses a significant challenge to the superfoods market, leading to increased product prices and potentially limiting consumer affordability. This can create barriers to entry for a broader consumer base, particularly in price-sensitive markets. The elevated production costs may also impact profit margins for manufacturers and hinder market competitiveness hampering the market growth.
Increasing globalization and cross-cultural interactions
As culinary influences cross borders, diverse superfoods from various cultures gain popularity worldwide. This exposure to different dietary traditions has expanded the market's product diversity, with consumers seeking unique and exotic options. Globalization has facilitated the international trade of superfoods, making them more accessible to a broader consumer base. Additionally, the fusion of traditional and contemporary cuisines has led to the incorporation of superfoods into a wide range of dishes, further boosting their demand.
Limited production capacity
Limited production capacity in the superfoods can lead to supply shortages and higher prices due to increased demand. This scarcity may hinder market growth and limit accessibility for consumers, particularly in regions with constrained production capabilities. The imbalance between supply and demand may also result in fluctuating prices, impacting consumer affordability and creating uncertainties for manufacturers. Additionally, the inability to meet demand could lead to missed business opportunities and hinder the establishment of a stable market presence.
Covid-19 Impact
While there was an initial surge in demand for health-focused products, disruptions in the supply chain, lockdowns, and economic uncertainties impacted the market adversely. The closure of restaurants and disruptions in international trade affected the availability of certain superfoods. Consumer spending shifts and supply chain challenges influenced the market dynamics, with fluctuations in demand for different superfood categories.
The nuts & seed segment is expected to be the largest during the forecast period
The nuts & seed segment is estimated to have a lucrative growth, due to the increasing awareness of their health benefits, such as heart-healthy omega-3 fatty acids and antioxidants, fuels their popularity among consumers seeking nutrient-dense options. Moreover, the versatility of nuts and seeds contributes to their incorporation into various superfood products like energy bars, nut butters, and trail mixes. As demand for natural and minimally processed superfoods rises, the inclusion of nuts and seeds enhances the market's appeal
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is anticipated to witness the highest CAGR growth during the forecast period, online platforms offer a broader selection of superfoods, allowing consumers to explore and purchase items that may not be readily available in traditional brick-and-mortar stores. The ease of online shopping also facilitates the growth of niche superfood products and encourages consumer education on their benefits. Additionally, online platforms enable direct-to-consumer sales for smaller superfood producers, fostering market inclusivity.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the demand for nutrient-rich foods like quinoa, chia seeds, and spirulina is rising, driven by a growing health-conscious population. The region's diverse culinary traditions and cultural influences contribute to the popularity of a wide range of superfoods. Additionally, the trend towards plant-based diets and sustainable agriculture practices further fuels market expansion. Key players in the Asia Pacific superfoods market focus on product innovation and marketing strategies to capitalize on the growing demand for functional foods in the region.
North America is projected to have the highest CAGR over the forecast period, owing to surge in demand for superfoods like acai berries, kale, and matcha is driven by a growing awareness of their health benefits, including antioxidant and anti-inflammatory properties. The region's dynamic food culture and trends towards wellness contribute to the market's expansion. Superfood-infused products, such as smoothies and snacks, are gaining popularity, reflecting a shift towards convenient, health-focused options.
Key players in the market
Some of the key players in the Superfoods Market include Sunfood Superfoods, Archer Daniels Midland, NUA Naturals, Suncore Foods, Creative Nature, Bulk Superfoods, Nature's Superfoods LLP, Apax Partners, Del Monte Pacific Group, Green Labs LLP, Aduna LTD, Barlean's, Creative Nature, Get Raw Nutrition., Kilaru Naturals Private Limited, Nutiva Inc., OMG Food Company, Power Super Foods, Rhythm Foods and Superlife Co. Pte Ltd
In February 2024, Apax Funds complete acquisition of leading trend forecasting business WGSN. The completion of the acquisition of WGSN, Ascential's subsidiary data business unit focused on consumer trend forecasting.
In January 2024, ADM to expand traceable soybean pilot after first deliveries to Europe, with the completion of the initial phases of the program, and in anticipation of the new EU deforestation regulations becoming effective at the end of the year
In December 2023, ADM Adds New Capabilities to Its Industry-Leading Flavor Business with Agreement to Acquire Revela Foods. it is adding to its flavors capabilities with an agreement to acquire Revela Foods, a Wisconsin-based developer and manufacturer of innovative dairy flavor ingredients and solutions.