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市場調查報告書
商品編碼
1453899
至 2030 年狐狸堅果市場預測:按類型、原產地、分銷管道、應用和地區進行的全球分析Fox Nuts Market Forecasts to 2030 - Global Analysis By Type (Processed, Raw and Other Types), Nature, Distribution Channel, Application, and By Geography |
根據 Stratistics MRC 的數據,2023 年全球狐堅果市場規模為 4,860 萬美元,預計到 2030 年將達到 9,780 萬美元,預測期內年複合成長率為 10.5%。
狐堅果,也稱為蓮子或馬卡納,是蓮花的可食用種子,常見於印度、中國和亞洲部分地區。這些小而圓的種子質地鬆脆,味道溫和,通常用於甜味和鹹味菜餚。它是一種很受歡迎的零食,尤其受到素食者和純素的歡迎,因為它富含蛋白質、纖維和多種必需營養素。狐狸堅果被認為具有多種健康益處,包括幫助消化、促進減重和支持心臟健康。狐狸堅果通常被烘烤或耐嚼,並用各種香辛料調味。
印度國家農業研究系統的報告顯示,比哈爾邦生產的狐狸堅果佔印度總產量的85%以上,近年來不僅國內市場,海外市場對狐狸堅果的需求也增加因此,價格不斷上漲。
零嘴零食產業的成長
由於健康意識的增強以及對文明病的擔憂,消費者擴大尋求更健康的零嘴零食。狐狸堅果熱量低,蛋白質含量高,纖維含量高,並且無麩質,偏好成為理想的零食選擇。此外,以清淡、營養和功能性零食為特徵的消費者零食習慣的演變,為狐狸堅果的蓬勃發展創造了有利的環境,進一步推動了對狐狸堅果的需求。
競爭激烈
由於參與企業數量不斷增加,市場變得越來越擁擠。許多品牌提供相似的產品,使得個別公司很難脫穎而出並佔據重要的市場佔有率。消費者將有廣泛的選擇,這可能會轉移人們對狐狸堅果的注意力。此外,激烈的市場競爭導致價格戰和報酬率下降,阻礙了市場的擴展。
提供創新產品
創新的包裝設計在提高消費者興趣和便利性方面也發揮著重要作用。透過推出燒烤、起司和異國風香辛料混合物等創新口味,該公司迎合了不同的口味偏好,並以獨特而令人興奮的零食體驗吸引了消費者。此外,這些配方滿足特定的飲食偏好和營養需求,增加了對注重健康的消費者的市場吸引力。
意識水平低
認知度低的主要原因之一是製造商和零售商缺乏廣泛的行銷和認知宣傳活動。與其他零嘴零食相比,狐狸堅果受到廣告的關注較少,認知度較低,消費者興趣也較低。此外,分銷管道有限,大型超級市場和便利商店無法提供,導致認知度較低,阻礙了市場拓展。
COVID-19 的影響
COVID-19 大流行對狐狸堅果市場產生了負面影響,主要是由於供應鏈中斷、消費行為變化和經濟不確定性。該行業面臨的重大挑戰之一是物流和運輸中斷,導致原料採購和成品分銷延遲。此外,疫情期間消費者偏好轉向必需品和主食也對狐狸堅果市場產生了負面影響。
預計加工產品領域在預測期內將是最大的
由於消費者對其健康益處的認知不斷提高以及對天然和營養零嘴零食的需求不斷成長,加工食品領域預計將佔據最大佔有率。該市場的加工產品包括烘焙、調味和包裝狐狸堅果,以滿足不同消費者的偏好和便利需求。此外,包裝好的狐狸堅果提供便利性和攜帶性,使其成為行動消費的理想選擇,這推動了該行業的擴張。
預計營養補充在預測期內食品表現出最高的年複合成長率。
由於營養營養補充豐富的營養成分和潛在的健康益處,預計在預測期內將表現出食品的年複合成長率。狐狸堅果通常型態多種形式食用,包括粉狀補充品、膠囊和萃取物。這些對於尋求解決特定健康問題或營養缺乏的人特別有吸引力。此外,狐狸堅果補充品有時被推薦作為素食、純素和無麩質飲食人群的必需營養素的天然來源,這是這一類別成長的主要推動力。
由於文化遺產、健康意識的提高和經濟發展的結合,亞太地區在估計期間佔據了最大的市場佔有率。印度和中國等自然生長狐狸堅果的國家,人們對這種傳統食品及其健康益處的興趣正在重新興起。此外,該地區蓬勃發展的電子商務產業使 Fox Real 產品更容易獲得,並使製造商能夠接觸到傳統零售通路之外更廣泛的消費者群體,這也支持了該地區的成長。
由於消費者對更健康零食的偏好變化以及植物性食品的日益普及,預計歐洲在預測期內將呈現出最高的年複合成長率。該地區是 Nutrava、NutraSnacks 和 Fab Box 等大公司的所在地,這些公司正在提高人們對其促進健康益處的認知。此外,創新口味和包裝型態的推出正在擴大狐狸堅果對歐洲更廣泛消費者的吸引力。
According to Stratistics MRC, the Global Fox Nuts Market is accounted for $48.6 million in 2023 and is expected to reach $97.8 million by 2030 growing at a CAGR of 10.5% during the forecast period. Fox nuts, also known as lotus seeds or makhana, are the edible seeds of the lotus flower plant, commonly found in India, China, and parts of Asia. These small, round seeds have a crisp texture and mild flavor, often used in both sweet and savory dishes. They are rich in protein, fiber, and various essential nutrients, making them a popular snack choice, particularly in vegetarian and vegan diets. Fox nuts are believed to have several health benefits, including aiding digestion, promoting weight loss, and supporting heart health. They are often roasted or popped and seasoned with various spices for added taste.
According to a report by the Indian National Agricultural Research System, Bihar produces more than 85% of the total fox nut production in India, and in recent years, prices of fox nuts have increased due to its increased demand in foreign as well as domestic markets.
Growth in snack industry
Consumers increasingly seek healthier snack alternatives amidst rising health consciousness and concerns over lifestyle-related diseases. Fox nuts, being low in calories, high in protein and fiber, and gluten-free, align well with these preferences, positioning them as a desirable snack choice. Moreover, the evolving snacking habits of consumers, characterized by a shift towards lighter, nutritious, and functional snacks, create an opportune environment for fox nuts to flourish, further boosting demand for fox nuts.
High competition
The increasing number of players in the market has resulted in a crowded marketplace. With numerous brands offering similar products, it becomes challenging for individual companies to differentiate themselves and capture a significant market share. Consumers have a wide array of choices, and this can divert their attention away from fox nuts. Additionally, high competition leads to price wars and reduced profit margins, which hinders market expansion.
Innovative product offerings
Innovative packaging designs also play a significant role in driving consumer engagement and convenience. By introducing innovative flavors, such as barbecue, cheese, or exotic spice blends, companies cater to diverse taste preferences, enticing consumers with unique and exciting snacking experiences. Furthermore, these formulations address specific dietary preferences and nutritional needs, propelling the market appeal to health-conscious consumers.
Limited awareness
The lack of extensive marketing efforts and educational campaigns by manufacturers and retailers is one of the primary reasons for limited awareness. Compared to other snack options, fox nuts may not receive as much promotional attention, resulting in lower visibility and consumer interest. In addition, limited distribution channels and availability in mainstream supermarkets or convenience stores further contribute to low awareness levels, thereby hampering this market expansion.
Covid-19 Impact
The COVID-19 pandemic has had negative impacts on the Fox Nuts market, primarily due to disruptions in the supply chain, changes in consumer behavior, and economic uncertainties. One significant challenge faced by the industry is the disruption in logistics and transportation, leading to delays in the procurement of raw materials and distribution of finished products. Moreover, shifts in consumer preferences towards essential goods and staple foods during the pandemic have also impacted the Fox Nuts market negatively.
The processed segment is expected to be the largest during the forecast period
The processed segment is estimated to hold the largest share due to increasing consumer awareness of their health benefits and rising demand for natural, nutrient-rich snacks. Processed segments within this market include roasted, flavored, and packaged fox nuts, catering to diverse consumer preferences and convenience needs. Furthermore, packaged fox nuts provide convenience and portability, making them ideal for on-the-go consumption, which is boosting this segment's expansion.
The dietary supplements are expected to have the highest CAGR during the forecast period
The dietary supplement is anticipated to have highest CAGR during the forecast period due to its rich nutritional profile and potential health benefits. Fox nuts are often consumed in various forms, including powdered supplements, capsules, and extracts. They are particularly appealing to those looking to address specific health concerns or nutritional deficiencies. In addition, fox nut supplements may be recommended for individuals following vegetarian, vegan, or gluten-free diets as a natural source of essential nutrients, which significantly drive this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to a combination of cultural heritage, increasing health consciousness, and economic development. In countries such as India and China, where fox nuts are indigenous, there has been a resurgence of interest in traditional foods and their health benefits. Additionally, the region's booming e-commerce sector has facilitated greater accessibility to fox nut products, allowing manufacturers to reach a wider consumer base beyond traditional retail channels, thereby driving this region's growth.
Europe is expected to witness highest CAGR over the projection period, owing to shifting consumer preferences towards healthier snack options and the rising popularity of plant-based foods. This region is home to some of the major players, including Nutrava, NutraSnacks, and Fab Box, which are increasing awareness of their health-promoting properties. Moreover, the introduction of innovative flavors and packaging formats has expanded the appeal of fox nuts to a broader consumer base in Europe.
Key players in the market
Some of the key players in the Fox Nuts Market include Hindustan Foreign Traders, Caryopses Pvt. Ltd., Nutravail LLP, NutraSnacks, Ramkrishna Super Specialty, Fab Box, Elworld Agro & Organic Food Products, Panjon Limited, Sahyadri Farmers Producer Company Limited, Ceres Organic Foods Pvt. Ltd., Sattviko, Healthy Master and Nutty Gritties.
In February 2024, Ceres Global Ag Corp. announced that the Corporation entered into an exclusive agreement with Grupo Trimex, Mexico's largest flour miller, to collaboratively develop and execute regenerative agriculture initiatives.
In September 2023, Bettera Brands, a portfolio company of private investment firm Highlander Partners, has announced its acquisition of Nutravail.