市場調查報告書
商品編碼
1453922
2030 年冰淇淋市場預測:按產品、類型、口味、分銷管道和地區分類的全球分析Ice Cream Market Forecasts to 2030 - Global Analysis By Product (Bars & Cones, Cups & Sticks and Other Products), Type (Dairy & Water-based and Vegan), Flavor, Distribution Channel and By Geography |
根據Stratistics MRC的數據,2023年全球冰淇淋市場規模為891億美元,預計到2030年將達到1,358億美元,預測期內年複合成長率為6.21%。
冰淇淋是一種冷凍甜點,因其奶油般的質感和奢華的風味而受到全世界的喜愛。冰淇淋通常以乳製品或椰奶、杏仁奶等替代品為原料,透過添加砂糖和調味料、攪拌、冷凍而成。現代冰淇淋通常被認為是在 16 世紀義大利發明的,但在不同文化中存在差異。從經典的香草味到異國風的水果味,冰淇淋有多種口味可供選擇,以滿足您的味蕾。無論是裝在甜筒、杯子或是夾在餅乾之間,冰淇淋仍然是永恆的最愛。
根據 2020 年 1 月《Dairy Reporter》發表的一項研究,84% 的英國消費者比所有口味更喜歡香草味。根據《印度時報》2020 年 5 月發表的報告顯示,印度 60% 至 65% 的人口有乳糖不耐症。如此高的牛奶不耐症普及將導致對傳統食品(包括冰淇淋)的素食替代品的需求。
行銷和廣告
在冰淇淋市場,行銷和廣告在推動消費者參與和品牌知名度方面發揮著至關重要的作用。透過強調產品創新、風味多樣性和優質原料的策略宣傳活動,公司吸引消費者並推動需求。有效的行銷傳達不同品牌獨特的銷售主張,例如優質原料、手工工藝和健康意識選擇,以影響購買決策。數位平台、電視和體驗式行銷等廣告管道可以提高品牌知名度並加強與消費者的情感聯繫。
健康問題
食用冰淇淋的健康問題主要在於其高糖和高脂肪含量。過量攝取這些成分會導致肥胖、糖尿病和心臟病。此外,冰淇淋可能含有添加劑、防腐劑和人造香料,這可能會影響您的整體健康。乳糖不耐症和乳製品過敏的流行進一步限制了某些人的冰淇淋消費。此外,冰淇淋與熱量攝取增加和營養攝取減少的關係也引發了健康問題。因此,消費者正在尋求更健康的替代品並適量食用冰淇淋以降低這些風險。
品質與工藝
冰淇淋市場的優質手工產品為企業提供了利潤豐厚的機會,以滿足尋求高品質、獨特冷凍食品的挑剔消費者的需求。這些產品通常採用優質原料、創新口味和手工技術,使其與大量生產的產品區分開來。消費者越來越願意為奢華體驗和美食口味支付溢價,從而推動了對手工冰淇淋品牌的需求。透過利用這一利基細分市場,公司可以使自己脫穎而出,培養品牌忠誠度,並利用食品產業日益成長的優質化趨勢。
季節性
季節性威脅基本上是季節和天氣變化引起的需求和銷售波動。在溫暖的月份,對冰淇淋的需求通常會激增,導致銷售和收益增加。然而,寒冷季節需求減少,可能導致銷量下降和收益下降。這種週期性模式對冰淇淋企業來說是一個挑戰,冰淇淋企業必須有效管理庫存、生產和行銷策略,以減輕季節性波動的影響並保持全年盈利。
COVID-19 大流行在多個方面對冰淇淋市場產生了重大影響。最初,由於人們鎖著門尋找安慰食物,對冰淇淋的需求激增。然而,隨著疫情的發展,由於外食的限制和經濟的不確定性,消費量下降。許多冰淇淋店和店關閉或面臨客流量減少,影響了銷售。供應鏈中斷和物流挑戰影響了生產和分銷。此外,消費行為向健康意識和家庭活動的轉變也影響了購買模式,推動了對更健康和手工產品的需求。
預計棒材和錐體細分市場在預測期內將是最大的
冰淇淋市場的棒和甜筒市場正在經歷顯著成長,其便利性和攜帶性吸引了尋求隨身零食的消費者。該細分市場在口味、質地和包裝方面進行了創新,以吸引廣泛的消費者。棒材和錐體的多功能性允許創造性客製化和新穎性,進一步增加消費者的興趣。對優質冰淇淋體驗不斷成長的需求正在推動該細分市場的成長。
預計冰淇淋店細分市場在預測期內年複合成長率最高
隨著對優質手工冰淇淋口味的需求不斷增加,冰淇淋店行業經歷了顯著成長,導致消費者尋求提供獨特、高品質產品的特色店。隨著體驗式餐飲的興起,冰淇淋店作為社交聚會越來越受歡迎,在這裡您不僅可以享受冰淇淋,還可以享受氛圍和互動。此外,客製化趨勢正在推動冰淇淋店的成長,因為顧客可以創造自己的口味組合和食材。
由於消費者對優質和手工冰淇淋口味的偏好不斷變化,北美正在經歷顯著的成長。隨著偏好的提高和健康意識的增強,低脂、無乳製品和有機冰淇淋的推出吸引了廣泛的顧客。美味冰淇淋三明治和可客製化聖代棒等創新甜點體驗日益流行,也推動了銷售並加劇了製造商之間的競爭。此外,可支配收入的增加和線上送貨服務的出現也有助於市場擴張,使消費者可以更方便地從多種選擇中獲取冰淇淋。
近年來,亞太地區冰淇淋市場取得了顯著成長。這種擴張是由多種因素造成的,包括可支配收入的增加、消費者偏好的變化以及人口的快速成長。此外,針對當地偏好的創新口味和形式的推出,以及傳統美食和新穎產品的出現,正在響應消費者對優質產品不斷變化的偏好。
According to Stratistics MRC, the Global Ice Cream Market is accounted for $89.10 billion in 2023 and is expected to reach $135.80 billion by 2030 growing at a CAGR of 6.21% during the forecast period. Ice cream is a beloved frozen dessert enjoyed worldwide for its creamy texture and indulgent flavors. Typically made from dairy milk or alternative bases like coconut or almond milk, it's churned with sugar and flavorings, and then frozen to perfection. The invention of modern ice cream is often credited to Italy in the 16th century, although variations existed in various cultures. From classic vanilla to exotic fruit flavors, ice cream offers a wide range of tastes to tantalize the palate. Whether served in a cone, cup, or sandwiched between cookies, ice cream remains a timeless treat cherished by people of all ages.
According to a survey published in Dairy Reporter in January 2020, 84% of the consumers in the U.K. preferred the vanilla flavor over all the flavors. According to a report published in The Times of India in May 2020, 60% to 65% of the population in India was lactose intolerant. Such a high prevalence of milk intolerance is expected to contribute to the demand for vegan alternatives to conventional foods, including ice creams.
Marketing and advertising
In the ice cream market, marketing and advertising play pivotal roles in driving consumer engagement and brand recognition. Through strategic campaigns highlighting product innovation, flavor variety, and quality ingredients, companies capture consumer interest and stimulate demand. Effective marketing communicates the unique selling propositions of different brands, such as premium ingredients, artisanal craftsmanship, or health-conscious options, influencing purchasing decisions. Advertising channels, including digital platforms, television, and experiential marketing, create brand visibility and reinforce emotional connections with consumers.
Health concerns
Health concerns regarding the consumption of ice cream primarily revolve around its high sugar and fat content. Excessive intake of these ingredients can contribute to obesity, diabetes, and heart disease. Additionally, ice cream may contain additives, preservatives, and artificial flavors that raise concerns about their impact on overall health. The prevalence of lactose intolerance and dairy allergies further limits its consumption for certain individuals. Moreover, the association of ice cream with increased calorie intake and decreased nutrient consumption adds to its health concerns. As a result, consumers are increasingly seeking healthier alternatives or consuming ice cream in moderation to mitigate these risks.
Premium and artisanal offerings
The premium and artisanal offerings in the ice cream market present a lucrative opportunity for businesses to cater to discerning consumers seeking high-quality, unique frozen treats. These offerings often feature superior ingredients, innovative flavors, and artisanal craftsmanship, setting them apart from mass-produced options. Consumers are increasingly willing to pay a premium for indulgent experiences and gourmet flavors, driving demand for artisanal ice cream brands. By tapping into this niche market segment, businesses can differentiate themselves, foster brand loyalty, and capitalize on the growing trend towards premiumization in the food industry.
Seasonality
The seasonality threats are basically fluctuations in demand and sales that occur due to changing seasons and weather conditions. During warmer months, demand for ice cream typically surges, leading to higher sales and revenue. However, during colder seasons, demand dwindles, resulting in decreased sales and potential revenue loss. This cyclic pattern poses a challenge for ice cream businesses, requiring them to manage inventory, production, and marketing strategies effectively to mitigate the impact of seasonal fluctuations and maintain profitability throughout the year.
The COVID-19 pandemic significantly impacted the ice cream market in several ways. Initially, there was a surge in demand for ice cream as people sought comfort foods during lockdowns. However, as the pandemic progressed, restrictions on dining out and economic uncertainties led to reduced consumption. Many ice cream shops and parlors faced closures or decreased foot traffic, affecting sales. Supply chain disruptions and logistical challenges impacted production and distribution. Additionally, shifts in consumer behaviour towards health-conscious choices and home-based activities also influenced purchasing patterns, with a growing demand for healthier or artisanal options.
The bars & cones segment is expected to be the largest during the forecast period
The Bars & Cones segment in the ice cream market has experienced significant growth due to their convenience and portability, appealing to consumers seeking on-the-go treats. The segment has witnessed innovation in flavors, textures, and packaging, attracting a wider demographic range. The versatility of bars and cones allows for creative customization and novelty, further driving consumer interest. The rising demand for premium and indulgent ice cream experiences has propelled the growth of this segment.
The ice-cream parlor segment is expected to have the highest CAGR during the forecast period
The Ice-cream Parlor segment has experienced substantial growth due to increasing demand for premium and artisanal ice cream flavors, prompting consumers to seek out specialized parlors offering unique and high-quality offerings. The rise of experiential dining has led to a surge in popularity for ice cream parlors as social destinations, where patrons can enjoy not just ice cream but also ambiance and interaction. Moreover, the customization trend has fueled growth, with parlors allowing customers to create their own flavor combinations and toppings.
North America has experienced significant growth, driven by changing consumer preferences towards premium and artisanal ice cream flavors. The rising trend of indulgence and desire for healthier options has led to the introduction of low-fat, dairy-free, and organic ice cream varieties, appealing to a broader customer base. The growing popularity of novel dessert experiences such as gourmet ice cream sandwiches and customizable sundae bars has boosted sales and heightened competition among manufacturers. Furthermore, increased disposable incomes and the emergence of online delivery services have also contributed to the market's expansion, making it more convenient for consumers to access a wide range of ice cream options.
The Asia-Pacific region has witnessed notable growth in the ice cream market in recent years. This expansion can be attributed to various factors, such as increasing disposable incomes, changing consumer preferences, and a burgeoning population. Moreover, the introduction of innovative flavors and formats tailored to local tastes and, the emergence of traditional favorites and novel offerings has catered to the evolving preferences of consumers seeking high-quality products.
Key players in the market
Some of the key players in Ice Cream market include Amul, Blue Bell Creameries LP, CAMAL Ltd Company, Cold Stone Creamery , Dairy Farmers of America Inc, Dairy Queen, Dunkin Brands , General Mills , Inner Mongolia Yili Industrial Group Co. Ltd, Lotte Corporation, Nestle SA, Smith Foods Inc, Unilever PLC and Wells Enterprises Inc.
In February 2024, Cold Stone Creamery, in a refreshing collaboration with JELL-O, introduces two new spring flavors, infusing the season with a unique twist on ice cream delights. Among the exciting offerings, the Banana Cream Pudding flavor stands out, featuring real JELL-O pudding mixed with creamy ice cream, ripe bananas, whipped topping, and Nilla Wafers.
In November 2023, General Mills India, a division of Minneapolis-based General Mills, Inc., earlier broke ground on a new $12 million baking plant in Nashik, Maharashtra. According to General Mills, the facility will serve as the epicenter for manufacturing the company's Pillsbury baking mixes for the Indian market.