市場調查報告書
商品編碼
1454056
即時湯市場至2030年的預測:按類型、原產地、成分、分銷管道和地區的全球分析Instant Soup Market Forecasts to 2030 - Global Analysis By Type (Liquid, Dry and Other Types), Nature, Source, Distribution Channel and By Geography |
根據Stratistics MRC的資料,2023年全球即時湯市場規模為190.6億美元,預計在預測期內將以5.7%的年複合成長率成長,並在2030年達到280.9億美元。
即時湯是指以方便的形式包裝以便快速製備的脫水湯料。通常以包裝或杯裝形式出售,通常含有粉狀或乾湯或高湯醬汁、脫水蔬菜、麵條,有時還含有肉或魚貝類。即時湯方便攜帶,使其成為受歡迎的快餐和輕食,尤其是在無法進行傳統烹飪的情況下。
據素食協會組織表示,到2040年,全球40%的人將吃傳統肉類,35%將吃潔淨標示肉,25%將吃純素肉類替代。
健康與保健趨勢
隨著消費者越來越重視健康的生活方式,對方便而營養的食品選擇(包括即時湯)的需求不斷成長。這包括減少鈉含量、消除人工添加劑以及添加有機和天然成分。此外,為了滿足特定的飲食要求,對植物性和無麩質即時湯的需求不斷增加,這推動市場成長。
競爭激烈
隨著多個品牌爭奪市場佔有率,價格已成為消費者決策的關鍵因素。這可能導致價格競爭和低利潤的高銷量,使公司難以在提供有競爭力的價格的同時保持盈利。此外,激烈的競爭增加了對創新和差異化的需求。品牌忠誠度也是受到激烈競爭影響的方面,這進一步阻礙了這個市場。
產品創新
製造商不斷推出新的和改進的即時湯產品,以滿足不斷變化的消費者偏好和市場需求。這項創新包括風味、成分、包裝和營養成分等各個方面。此外,這些創新不僅改善了消費者體驗,而且與環境永續性目標保持一致,吸引了具有環保意識的消費者,推動了這個市場範圍。
專業知識有限
消費者可能不具備透過添加補充成分或調味料來增強即時湯風味的專業知識。如果沒有這種專業知識,消費者可能無法完全了解即時湯的潛力或對其整體味覺體驗感到不滿。此外,有限的專業知識也可能導致人們對即時湯的多功能性和潛在應用產生誤解,阻礙市場擴張。
COVID-19 的影響
COVID-19 大流行對即時湯市場產生了一些負面影響。全球供應鏈的中斷為原料、包裝材料和分銷的採購帶來了挑戰,導致製造商潛在的供不應求和更高的生產成本。經濟不確定性和廣泛的失業抑制消費者支出。此外,餐廳和咖啡館等外食場所的關閉減少了對這些商店提供的預包裝湯的需求,進一步影響了市場。
預計液體區隔在預測期內將是最大的
由於有多種選擇,從傳統的雞湯麵到味噌和冬陰功等異國風風味,液體飲料預計將佔據最大佔有率。消費者通常更喜歡液體即時湯,因為它們方便且新鮮,因為它們只需在爐灶或微波爐中加熱即可進行最少的準備。此外,製造商引進民族風味和優質原料來滿足不同的偏好,這有助於擴大該行業。
植物性細分市場預計在預測期內年複合成長率最高
由於消費者尋求素食、純素或植物性飲食選擇,預計植物性細分市場在預測期內將出現最高的年複合成長率。這些湯通常含有多種植物性成分,包括蔬菜、豆類、穀物以及豆腐和Tempeh等植物性蛋白質。此外,許多植物性即時湯都強化了維生素、礦物質和其他營養素,提供營養均衡的飲食選擇。
由於對快速方便的膳食選擇的需求不斷增加,北美在估計期間佔據了最大的市場佔有率,使即時湯成為整個非洲大陸消費者的熱門選擇。美國、加拿大和墨西哥等國家推出有機、非基因改造、植物來源即時湯,以滿足注重健康的消費者不斷變化的偏好。此外,包裝技術的進步使製造商能夠提供更方便、更環保的選擇,推動了該地區的市場規模。
預計歐洲在預測期內的年複合成長率最高。歐洲消費者越來越重視在不影響口味或品質的情況下的便利性。歐洲對優質即時即時的需求日益增加,消費者願意為卓越的口味和品質支付更高的價格。此外,低鈉選擇、有機品種和天然成分湯等創新不斷湧現,逐漸推動了該地區的成長。
According to Stratistics MRC, the Global Instant Soup Market is accounted for $19.06 billion in 2023 and is expected to reach $28.09 billion by 2030 growing at a CAGR of 5.7% during the forecast period. Instant soup refers to dehydrated soup ingredients packaged in a convenient form for quick preparation. Typically sold as packets or cups, it often contains a powdered or dried base of broth or bouillon, along with dehydrated vegetables, noodles, and sometimes meat or seafood. Instant soup offers convenience and portability, making it a popular choice for quick meals or snacks, especially in situations where traditional cooking isn't feasible.
According to the Vegan Society Organization, 40% of people worldwide will eat conventional meat by 2040, 35% will eat clean-label meat, and 25% will eat vegan meat substitutes.
Health and wellness trends
As consumers increasingly prioritize healthier lifestyles, there is a growing demand for convenient yet nutritious food options, including instant soups. This includes reducing sodium content, eliminating artificial additives, and incorporating organic and natural ingredients. Moreover, there's a rising demand for plant-based and gluten-free instant soups to cater to specific dietary requirements, which is driving market growth.
High competition
With multiple brands vying for market share, price becomes a crucial factor in consumer decision-making. This can lead to price wars and thin profit margins, making it challenging for companies to maintain profitability while offering competitive pricing. Additionally, high competition drives the need for innovation and differentiation. Brand loyalty is another aspect affected by high competition, which is impeding this market further.
Product innovation
Manufacturers continuously strive to introduce new and improved instant soup products to meet evolving consumer preferences and market demands. This innovation encompasses various aspects, including flavors, ingredients, packaging, and nutritional profiles. Furthermore, these innovations not only improve the consumer experience but also align with environmental sustainability goals, attracting environmentally conscious consumers and thereby propelling this market range.
Limited expertise
Consumers may lack the expertise to enhance the flavors of instant soups through the addition of complementary ingredients or seasonings. Without this expertise, consumers may not fully appreciate the potential of instant soups or may be dissatisfied with the overall taste experience. Moreover, limited expertise may also lead to misconceptions about the versatility and potential uses of instant soups, which is hampering this market expansion.
Covid-19 Impact
The COVID-19 pandemic has brought about several negative impacts on the instant soup market. Disruptions in the global supply chain have led to challenges in sourcing ingredients, packaging materials, and distribution, resulting in potential shortages and higher production costs for manufacturers. Economic uncertainties and widespread job losses have constrained consumer spending. Moreover, the closure of foodservice establishments such as restaurants and cafes has reduced the demand for pre-packaged soups served in these outlets, further affecting the market.
The liquid segment is expected to be the largest during the forecast period
The liquid segment is estimated to hold the largest share due to a variety of options, ranging from traditional chicken noodle soups to exotic flavors like miso or tom yum. Consumers often prefer liquid instant soups for their convenience and perceived freshness, as they require minimal preparation-simply heating on a stovetop or in a microwave. Furthermore, manufacturers have introduced ethnic flavors and premium ingredients to cater to diverse tastes and preferences, which are driving this segment's expansion.
The plant-based segment is expected to have the highest CAGR during the forecast period
The plant-based segment is anticipated to have highest CAGR during the forecast period due to consumers seeking vegetarian, vegan, or plant-forward dietary options. These soups typically feature a variety of plant-based ingredients, such as vegetables, legumes, grains, and plant-based proteins like tofu or tempeh. Moreover, many plant-based instant soups are fortified with vitamins, minerals, and other nutrients to provide a nutritious and balanced meal option, which significantly boosts this segment's growth.
North America commanded the largest market share during the extrapolated period owing to an increasing demand for quick and convenient meal options, instant soups have become a popular choice for consumers across the continent. Countries such as the United States, Canada, and Mexico have led to the introduction of organic, non-GMO, and plant-based instant soups to meet the evolving preferences of health-conscious consumers. Additionally, technological advancements in packaging have enabled manufacturers to offer more convenient and environmentally friendly options, which are propelling this region's size.
Europe is expected to witness highest CAGR over the projection period. European consumers increasingly value convenience without compromising on taste or quality. There is a growing demand for premium and gourmet instant soups in Europe, with consumers willing to pay a higher price for superior taste and quality. Furthermore, this has led to innovations such as reduced-sodium options, organic varieties, and soups made with natural ingredients, thereby gradually driving this region's growth.
Key players in the market
Some of the key players in the Instant Soup Market include The Kraft Heinz Company, Nissin Foods Holdings Co., Ltd., Campbell Soup Company, Nongshim Co., Ltd., Maruchan, Inc., Vedan International (Holdings) Limited, General Mills, Inc., Unilever, KOKA, Nestle, Nissin Foods Holdings Co., Ltd., Ottogi Corporation, Vifon and Batchelors.
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas.
In September 2023, Nestle has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil.